Experience

DSM Animal Nutrition & Health

• Switzerland
• Farming
• 1 - 100 Employee

• National Sales Manager

  • Nov 2015 - Present

   To achieve sales & collection target  To provide sales and technical services to existing customers  To identify and establish new business opportunities  To follow up and meet customers’ needs and handle complaints  To act as a coordinator between customers and management  To provide market intelligence information to the company  To achieve sales & collection target  To provide sales and technical services to existing customers  To identify and establish new business opportunities  To follow up and meet customers’ needs and handle complaints  To act as a coordinator between customers and management  To provide market intelligence information to the company



CARGILL FEED SDN BHD

• Business Development Manager

  • Oct 2013 - Jun 2015

  SpecializationDealership model, Distribution network, Retail and Consumer segmentationCore Function:Lead the strategy execution EAT USD1.13 mm (set up a new department) of “Baxter” segment which will focus on the growing of dealer distribution & retail network for Pet food, livestock, aquaculture feeds in Malaysia. In addition to this responsibility, he will continue to oversee certain aspects of his current role including brand leadership and customer satisfaction indexes. He will be the Malaysia contact point of Global SMT (Strategic and Marketing Team) as well.Notable AchievementsBusiness strategic planning committee for Cargill Feed Sdn Bhd (FY14 EAT USD6.5 mm; FY15 EAT USD8.2mm) Show less

• Brand Manager

  • Apr 2006 - Jul 2014

  SpecializationCorporate and Marketing BrandingCore Function: • Support Corporate Worldwide Master Brand Strategy• Conduct Brand Audit• Support on event management (Internal/External)• Support in organizing seminar, training, meeting, employee engagement activities etc.• Develop new product packaging, promotion planning, web hosting, advertising, signboard, poster, brochure, pamphlet, large format printing, etc.Notable Achievements• Aquafocus and Local Brand product positioning for Shrimp and Fish 2012• Event management: East Coast Patin Seminar 2012; Cargill 20th Anniversary (In-House); Tilapia 2007 Exhibition (Local); Asian Pacific Aquaculture 2009 (World Aquaculture Society with Cargill GO); Join Sales Meeting (In-House); Swine Seminar and Product launching 2008 (Local); Others In-house activities (Green day, Safety Culture, Cargill Cares… etc.)• Develop Marketing tools to support Promotion campaign (Max-Plus, Shrimp Record Book, Baxter, Focusmix, web-site launching…etc.)• Documentary Editing: Business of the year Finalist - President Forum 2006; Celebrating 20 years of success; Aqua Customers “Live” Testimonial• Packaging: Design and standardized Cargill packaging material (>100 product) and introduce WYSnWYG innovative idea; Develop (>20 product) new product packaging align with local brand and needs.• Create and standardized full set communication support across the department include CAR• Win “Say Cheese” for a Better Life! Cargill Expo Engagement program, Shanghai, China.• Brand Champion for CAN Malaysia Show less

• Customer Service Manager

  • Dec 2006 - Sep 2013

  SpecializationDistinctive customer solution (Internal and External)Core Function: • To develop talents and cultivate CAN Green Book Culture• To promote innovation and fully utilize CAN BMPs to achieve operational excellence• To continuously create, grow and keep customers• To improve return on gross investment and working capital• To continuously enrich communities• To align the needs between internal customer and external customer• To deliver our output cheerfully, courteously, promptly and accuratelyResponsibilities in Customer Service; Logistic Management; Sales; Marketing & OthersNotable Achievements• Brand and transform SQI to Customer Feedback system in GUI (Graphic User Interface) form; Develop effective complaint system• Introduce 3 distribution model to suit different needs – East Coast, Tanjong Sepat, Perak and Butterworth physical network coverage• Introduce warehouse management system in East Coast and achieve zero complain and feed shrink since 2007• To unify Customer Service team as recognized department Marketing Academy; RMRM (Right Market Right Model); BES (Business Excellence System)• Complete Marketing Plan for West Malaysia Ruminant segment (Marketing Academy project)• RMRM Project team – Local Analyst for Malaysia (May-September 2011)• Lead Baxter (Dealer) opportunity statement validation (August-September 2011)• Build Marketing Plan with team lead for 3 validated opportunity (October-November 2011)• Participate in Key Strategic Booklet development for CFN Malaysia• Participate in BES for Organization Profile; What Question and Business Results development• Develop STORI for BES Customer Focus element• Target refresh and develop marketing plan for Dealer segment Show less



PKPS Bukit Tinggi Fishfarm Sdn Bhd

• Selangor, Malaysia

• Farm Manager

  • Aug 2003 - Mar 2006

  Specialization Aquaculture live stock productivity Core Functions: • Increase Farm Production • Conduct Training School to government server and public sector • Sales / Marketing and technical support – Key account & potential customer • Conduct in-house scientific trial • Research and Development with World Fish Center, Department of Fisheries, Local University and feed miller • Conduct Brand activities (exhibition and visitor from various country) – Selangor FFH model farm • Supervise construction project • Livestock Import and Export matter • Credit Control and manage farm ROGI Notable Achievements (Success Story) • Achieve 14 million fry production per months and declared as the largest catfish (Keli) producer in Malaysia. • Model farm for Selangor State, visited by officer from various countries as well as our Ex-PM and King (Agong). • Video shooting - Malaysia Agriculture Documentary and Interview • Set up a training center and conduct aquaculture training to government server Show less



CARGILL FEED SDN BHD

• Malaysia

• Territory Manager

  • May 2001 - Jul 2003

  Specialization Marketing/Business Development Core Functions: Market and sales of Cargill animal feeds (Poultry, Aqua & Swine). Provide technical support and solution to customers. Enhance Cargill brand in the market. Achieve our goals through outmaneuvering the competition in understand, creating and communicating distinctive value to customers. • To create and keep customers • Execute the business plan and strategies set by the company. Effectively market CAN products to customers. • Developing and maintaining detailed customer profile for all key market segments. • Accountable for the sales and account receivable in his or her territory. • Provide superb technical service and solution to customers. • Carry out SWOT analysis for CAN, competitors and the market. Feedback market environment and changes to the management. • Assist other TMs when situation call for it • Organize marketing and sales activities including seminar, farmer talk and feed sales campaigning. • Conduct seminar to farmers • Carry out special projects or trials when assigned. Notable Achievements (Success Story) • Sales/market share increase 64.4%/16% for East Coast Territory after applying new business strategy (Dealership model) • Aquaculture success story in Batang Ai Dam – The story have been chosen to represent Malaysia team as a showcase during President’s Forum (Minneapolis); to tell how we out-maneuvered our competitors in marketing feed to a group of aboriginal farmers who had been their loyal customers for 10 years. By fully applying VBS, we are generating profitable growth for CAN and also enriching the local community. • Conduct scientific trial and results bring commercial value to local community and creating new standard/reference to department of fisheries (Sri Aman district) • Recognition from the Sarawak Customers (Write in to the management) on demanding Patrick to continuously provide distinctive solution and service to them instead of transfer back to West Malaysia. Show less