Experience

Crobox

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Behavioral Designer

  • Apr 2017 - Present

  Crobox is a shopper profiling technology that uses behavioral psychology and artificial intelligence to influence shopper behavior at every step in the buyer’s journey. Our solution gives eCommerce brands the tools they need to understand and act on the psychological motivations of their shoppers in real time. - Designing experiments - Persuasive copy iteration - Analyze and iterate on results - Improve our app with client input Clients I helped: - Foot Locker - Asics - New Balance - Onitsuka Tiger - Haglöfs - Telfort - Lovestories - Coop Supermarkten - Dyson - Tours & Tickets - WE Fashion - Wijnbeurs/Wijnvoordeel - Weg.de



NRV

• Netherlands
• Travel Arrangements
• 1 - 100 Employee

• Webanalist

  • Dec 2016 - Apr 2017

  Responsible for: - Wireframes / UX - Reviewing and optimalizing online touchpoints - Analyzing website channels for improvement in terms of ROI and conversion - Setting up projects for design and development Responsible for: - Wireframes / UX - Reviewing and optimalizing online touchpoints - Analyzing website channels for improvement in terms of ROI and conversion - Setting up projects for design and development



Bohemia Amsterdam

• Netherlands
• Advertising Services

• Junior strategist

  • Aug 2016 - Nov 2016



BSUR

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Strategy Intern

  • Sep 2015 - Jan 2016

  - Positioning - Brand Strategy - Writing debriefs - Desk-/Fieldresearch - Edit and prepare presentations Glenmorangie, Fruitshoot, Princess Yachts, Moxy Hotels, 538 - Positioning - Brand Strategy - Writing debriefs - Desk-/Fieldresearch - Edit and prepare presentations Glenmorangie, Fruitshoot, Princess Yachts, Moxy Hotels, 538



SUE | Behavioural Design Academy

• Netherlands
• Professional Training and Coaching
• 1 - 100 Employee

• Strategy & Digital Marketing Intern

  • May 2015 - Jul 2015

  Supporting the digital lead and the persuasion lead when setting up a campaign, to create as much impact as possible. Influencing consumers decisions by tweaking certain aspects within these campaigns. I did this using behavioral and psychological principles and rules. Aidsfonds - First World Problem Pills (Gouden Spin Award) Supporting the digital lead and the persuasion lead when setting up a campaign, to create as much impact as possible. Influencing consumers decisions by tweaking certain aspects within these campaigns. I did this using behavioral and psychological principles and rules. Aidsfonds - First World Problem Pills (Gouden Spin Award)



Centre for Human Drug Research

• Netherlands
• Research Services
• 200 - 300 Employee

• Research Assistant

  • Sep 2013 - Apr 2015

  Guiding and testing subjects when doing qualitative and quantitave research. Guiding and testing subjects when doing qualitative and quantitave research.