Patrick McConville
Strategic Planning Director at BBDO Dublin- Claim this Profile
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Topline Score
Bio
LinkedIn User
Patrick is a true professional - one who takes time to understand the client at the deepest level and then produce bespoke and creative solutions to their problems. He understands the market and his industry in equal depth and is just as knowledgeable when it comes to offering either traditional or new media solutions. On a personal level, Patrick's integrity is second to none, he possesses an incredible attention to detail and his output is always of a consistently high level. I would be delighted to recommend him, and would welcome the opportunity to work with him in the future
Vanessa Vallejo
I thoroughly enjoyed working with Patrick in the media department at ICAN. His understanding of business development/strategy made him an invaluable addition to the team and his enthusiasm for media and industry is nothing short of contagious. Patrick is an effective manager with outstanding communication and media planning skills: I would highly recommend him.
LinkedIn User
Patrick is a true professional - one who takes time to understand the client at the deepest level and then produce bespoke and creative solutions to their problems. He understands the market and his industry in equal depth and is just as knowledgeable when it comes to offering either traditional or new media solutions. On a personal level, Patrick's integrity is second to none, he possesses an incredible attention to detail and his output is always of a consistently high level. I would be delighted to recommend him, and would welcome the opportunity to work with him in the future
Vanessa Vallejo
I thoroughly enjoyed working with Patrick in the media department at ICAN. His understanding of business development/strategy made him an invaluable addition to the team and his enthusiasm for media and industry is nothing short of contagious. Patrick is an effective manager with outstanding communication and media planning skills: I would highly recommend him.
LinkedIn User
Patrick is a true professional - one who takes time to understand the client at the deepest level and then produce bespoke and creative solutions to their problems. He understands the market and his industry in equal depth and is just as knowledgeable when it comes to offering either traditional or new media solutions. On a personal level, Patrick's integrity is second to none, he possesses an incredible attention to detail and his output is always of a consistently high level. I would be delighted to recommend him, and would welcome the opportunity to work with him in the future
Vanessa Vallejo
I thoroughly enjoyed working with Patrick in the media department at ICAN. His understanding of business development/strategy made him an invaluable addition to the team and his enthusiasm for media and industry is nothing short of contagious. Patrick is an effective manager with outstanding communication and media planning skills: I would highly recommend him.
LinkedIn User
Patrick is a true professional - one who takes time to understand the client at the deepest level and then produce bespoke and creative solutions to their problems. He understands the market and his industry in equal depth and is just as knowledgeable when it comes to offering either traditional or new media solutions. On a personal level, Patrick's integrity is second to none, he possesses an incredible attention to detail and his output is always of a consistently high level. I would be delighted to recommend him, and would welcome the opportunity to work with him in the future
Vanessa Vallejo
I thoroughly enjoyed working with Patrick in the media department at ICAN. His understanding of business development/strategy made him an invaluable addition to the team and his enthusiasm for media and industry is nothing short of contagious. Patrick is an effective manager with outstanding communication and media planning skills: I would highly recommend him.
Experience
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BBDO Dublin
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Ireland
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Advertising Services
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1 - 100 Employee
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Strategic Planning Director
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Jan 2019 - Present
Asking, Making, Impacting, Repeating Asking, Making, Impacting, Repeating
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Chair of European Strategic Planning Council
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Jan 2022 - Present
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WONDR - Digital Product Practice
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Ireland
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IT Services and IT Consulting
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1 - 100 Employee
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Client Strategy Director
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Mar 2018 - Dec 2018
Strategic brand, creative, user experience, design and media specialists creating future-facing brands and communication products. Strategic brand, creative, user experience, design and media specialists creating future-facing brands and communication products.
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IAPI - Institute of Advertising Practitioners in Ireland
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Ireland
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Advertising Services
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1 - 100 Employee
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Board Member
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Feb 2015 - Apr 2018
Working closely with the Chief Executive, IAPI President and fellow Board members to support IAPI members. Chaired the Digital/Tech Sub-Committee, organising knowledge share events, industry partnerships and training initiatives on behalf of the industry including Design Thinking, Effective Tech-Startup partnerships, Creative Tech Integration, Data-Driven Creativity Working closely with the Chief Executive, IAPI President and fellow Board members to support IAPI members. Chaired the Digital/Tech Sub-Committee, organising knowledge share events, industry partnerships and training initiatives on behalf of the industry including Design Thinking, Effective Tech-Startup partnerships, Creative Tech Integration, Data-Driven Creativity
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ICAN
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Ireland
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Advertising Services
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1 - 100 Employee
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Client Partner / Deputy MD
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Jan 2017 - Mar 2018
Working with an award-winning creative, technology, media, web and client team and leveraging a connected culture to drive client growth. Working with an award-winning creative, technology, media, web and client team and leveraging a connected culture to drive client growth.
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Technological University Dublin
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Ireland
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Education Management
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700 & Above Employee
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Lecturer - Strategic Brand Planning
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Jan 2015 - 2018
Lecturer in Strategic Brand Planning at DIT. Post Grad Diploma in Advertising. Lecturer in Strategic Brand Planning at DIT. Post Grad Diploma in Advertising.
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Starcom, part of Core
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Ireland
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Advertising Services
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1 - 100 Employee
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Director of Digital
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Dec 2015 - Jan 2017
Worked with the leadership team and channel / media specialists to harness creative digital for some of Ireland's leading brands. Worked with the leadership team and channel / media specialists to harness creative digital for some of Ireland's leading brands.
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ICAN
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Ireland
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Advertising Services
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1 - 100 Employee
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Planning Director
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Jul 2013 - Nov 2015
Leading strategic planning - working closely with creative, media, web and technology teams to connect with consumers in the most relevant and effective ways.
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Head of Media
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Aug 2010 - Jul 2013
Leading a team of media professionals across digital and offline channels.
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AV Browne
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Media Planner
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Mar 2007 - Aug 2010
Through the line media strategy & buying across a broad range of industry sectors and client types. Through the line media strategy & buying across a broad range of industry sectors and client types.
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Outdoor Planner / Buyer
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Jul 2003 - Mar 2007
Planning and buying within a specialist OOH team. Planning for high profile brands in ROI, NI and GB across all formats - including airport and ambient. Planning and buying within a specialist OOH team. Planning for high profile brands in ROI, NI and GB across all formats - including airport and ambient.
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Navigator Blue
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Client Executive
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2002 - 2003
Client Executive on high-volume, fast turnaround accounts. Client Executive on high-volume, fast turnaround accounts.
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Education
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1999 - 2002
Ulster University
BSc, Communication, Advertising and Marketing
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