Patrick McCarthy
Senior Media Strategist at AM 560 The Answer- Claim this Profile
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Bio
Ralph Sherman Sr
I highly recommend Patrick McCarthy. He was my GSM, while I was VP/GM of the four Barden Broadcast group in Joliet, Il. I found Patrick to be very professional, courteous and friendly in his dealings with both customers and staff. I have every confidence in his abilities. Ralph Sherman Sr.
Jim Woodrum
It was my pleasure to manage and work with Patrick during his time at ISP Sports and IMG College. Patrick is an intelligent and very likable person. He is adept at working with clients and prospects. He was a tremendous resource for me with media strategies and national sales. Patrick is a consummate professional and a great team player.
Ralph Sherman Sr
I highly recommend Patrick McCarthy. He was my GSM, while I was VP/GM of the four Barden Broadcast group in Joliet, Il. I found Patrick to be very professional, courteous and friendly in his dealings with both customers and staff. I have every confidence in his abilities. Ralph Sherman Sr.
Jim Woodrum
It was my pleasure to manage and work with Patrick during his time at ISP Sports and IMG College. Patrick is an intelligent and very likable person. He is adept at working with clients and prospects. He was a tremendous resource for me with media strategies and national sales. Patrick is a consummate professional and a great team player.
Ralph Sherman Sr
I highly recommend Patrick McCarthy. He was my GSM, while I was VP/GM of the four Barden Broadcast group in Joliet, Il. I found Patrick to be very professional, courteous and friendly in his dealings with both customers and staff. I have every confidence in his abilities. Ralph Sherman Sr.
Jim Woodrum
It was my pleasure to manage and work with Patrick during his time at ISP Sports and IMG College. Patrick is an intelligent and very likable person. He is adept at working with clients and prospects. He was a tremendous resource for me with media strategies and national sales. Patrick is a consummate professional and a great team player.
Ralph Sherman Sr
I highly recommend Patrick McCarthy. He was my GSM, while I was VP/GM of the four Barden Broadcast group in Joliet, Il. I found Patrick to be very professional, courteous and friendly in his dealings with both customers and staff. I have every confidence in his abilities. Ralph Sherman Sr.
Jim Woodrum
It was my pleasure to manage and work with Patrick during his time at ISP Sports and IMG College. Patrick is an intelligent and very likable person. He is adept at working with clients and prospects. He was a tremendous resource for me with media strategies and national sales. Patrick is a consummate professional and a great team player.
Credentials
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NAB CRSM
National Association of BroadcastersNov, 2020- Nov, 2024 -
Sales: Data-Driven Sales Management
LinkedInAug, 2018- Nov, 2024 -
Sales: Sales Games for Your Teams
LinkedInAug, 2018- Nov, 2024 -
Sales Forecasting
LinkedInJul, 2018- Nov, 2024 -
Transitioning to Management for Salespeople
LinkedInJul, 2018- Nov, 2024
Experience
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AM 560 The Answer
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Media Strategist
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Oct 2018 - Present
Received the prestigious "President's Club Award" in 2019 and in 2021Track record of consistently exceeding monthly and annual revenue goals. I work closely with our marketing partners to provide best-in-class Digital Marketing Solutions through Salem Surround. We are the home to Chicago's top News/Talk radio station featuring top local and network personalities. Our partners reach an affluent information seeking audience through a valuable combination of mass reach radio and targeted/customized social and digital media assets.
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CUMULUS MEDIA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Chicago Bulls and White Sox Network Account Executive
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2016 - 2018
Chicago Bulls and White Sox Radio Network Sales Executive. Managed corporate partnerships with our two major market professional sports teams. Leveraged the power of Play-By-Play sports to build brands and drive business for our clients. Chicago Bulls and White Sox Radio Network Sales Executive. Managed corporate partnerships with our two major market professional sports teams. Leveraged the power of Play-By-Play sports to build brands and drive business for our clients.
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LEARFIELD
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United States
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Spectator Sports
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700 & Above Employee
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Manager Business Development
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Jan 2014 - Dec 2016
Managed Corporate Partnerships for Northwestern Sports Properties and aligned brands with Chicago's Big Ten Team. Designed creative sports marketing strategies for clients looking to tap into the passion of college sports fans. Managed Corporate Partnerships for Northwestern Sports Properties and aligned brands with Chicago's Big Ten Team. Designed creative sports marketing strategies for clients looking to tap into the passion of college sports fans.
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Chicago Bears and White Sox Account Executive
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Apr 2012 - Jan 2014
Increased revenue for the Chicago Bears and White Sox play-by-play propertiesSecured several long-term "new business" partnershipsWorked with top media agencies and high level direct client executives Increased revenue for the Chicago Bears and White Sox play-by-play propertiesSecured several long-term "new business" partnershipsWorked with top media agencies and high level direct client executives
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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Vice President National Sales / GM Notre Dame National Network
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Dec 2008 - Jan 2012
Generated substantial new business revenue working closely with many major national marketers. Negotiated with senior level executives at national agencies to implement large-scale integrated multi-media sports marketing campaigns across all 85 IMG partner universities. Managed all the top tier company partner relationships - State Farm, Allstate, Gatorade, and AT&T. Served as General Manager of the Notre Dame IMG Sports Network overseeing all aspects of our ND Football play-by-play national network. managed P&L and lead all national sales, station affiliations, on-air talent, and content creation, and university relations.Developed creative strategy for PNC Financial, Cadillac, Toyota, Sylviania, Guardian Life Insurance, Sears, AutoZone and many other key new business clients working with C-Level Executives
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sr. Account Executive
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Dec 2002 - Dec 2008
Received the prestigious "Network Salesperson of the Year Award in 2008"!Generated substantial new business revenue for the ABC Radio Networks and ESPN Radio NetworksSold national advertising across 4,500 radio stations nationwide with high profile network programming i.e. ABC News, Bob Brinker, Sean Hannity, Tom Joyner, Hispanic Advantage, Urban Advantage, and ESPN Deportes. Developed many national digital campaigns along with radio for McDonald's, Sears, AutoZone, Allstate and many other major midwest national advertisers and major agencies. Created and implemented national digital campaigns on ESPNRadio.com, BlackAmericaWeb.com, and Hannity.com.
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Agency Sales Manager
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Mar 1998 - Dec 2002
Received the prestigious "ABC Circle of Excellence Award in 2000"!Responsible for selling local ESPN radio and digital advertisingRepresented the Chicago Bulls and White Sox play-by-play broadcastsEntertained C-Level executive in corporate suite and at spring training trips etc...
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General Sales Manager
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1996 - 1998
Increased revenue by managing the sales department for a five radio station cluster and overseeing 15 account executives. Successfully doubled revenue while increasing the overall value of the radio cluster Increased revenue by managing the sales department for a five radio station cluster and overseeing 15 account executives. Successfully doubled revenue while increasing the overall value of the radio cluster
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Account Executive
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1993 - 1996
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Education
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Northeastern Illinois University
BS, Business Administration