Digital Performance Marketing Manager

• Apr 2023 - Present

Senior Digital Platforms & Integrations Manager

• Jan 2020 - Apr 2023

Digital Marketing Manager

• Apr 2019 - Apr 2023

Digital Marketing Manager

• Jan 2016 - Apr 2019

The Harrington Residences has 85 luxurious apartments, 45 Serviced Apartments for short or long term let and 40 Serviced Residences for long term lets. All the properties are located in South Kensington in the heart of Kensington and Chelsea, London, only a short walk away from Gloucester Road underground station. http://www.theharrington.com The Harrington Residences has 85 luxurious apartments, 45 Serviced Apartments for short or long term let and 40 Serviced Residences for long term lets. All the properties are located in South Kensington in the heart of Kensington and Chelsea, London, only a short walk away from Gloucester Road underground station. http://www.theharrington.com

Digital Marketing Manager

• Dec 2014 - Oct 2015

With 8 retirement villages currently available and several in development, Audley Retirement offers over-55s looking to downsize, a luxury retirement option in several desirable locations set in beautiful surroundings; and a lifestyle that is truly independent. Audley owners own their homes and enjoy full membership of the exclusive Audley Club which provides facilities to rival any country house hotel. For more details visit www.audleyretirement.co.uk The role: Development of the Digital Strategy, overseeing management of the website content, developing and implementing SEM plans through relevant agencies. Ensuring the efficacy of the company’s social media presence. Establishing the most effective way to use digital activity to drive sales in the future and contributing to the development of the digital strategy. Managing the implementation of web development through the appropriate agency. Using appropriate data and insight to develop improvements and enhancements to the website. Identifying and developing online tools to aid the purchase process. Monitoring and identifying other digital platforms and media that can drive cost-effective enquiries. Managing the Digital Marketing budget. Show less

Social Media and Digital Communications Specialist

• Jan 2014 - Dec 2014

Reporting to the Managing Director and Marketing Manager; managing the company’s online reputation and social media presence and monthly performance reports on the digital space.Key responsibilities:• Strategic preparation of KPIs for SEO, PPC and Social Media channels.• Establish quarterly and monthly reporting of website traffic using Google Analytics.• Increase engagement of client base through the development of digital strategies.• Manage external partner pricing for digital marketing solutions (such as photographic solutions, online reputation and social media management).• Monthly review of Brand reputation and public opinion of company as a whole and each property in the portfolio.• Development of a company-wide understanding and awareness of what social media is and how online reputation can affect the business.Key Achievements:• Sourced and implemented an online reputation management system allowing the company to go from monitoring purely Tripadvisor to over 132 different worldwide sites, increasing response rates to under 5 days for nearly 70% of reviews.• Proposed strategic plan for social media seeing an increase of 40% in revenue conversion to the website leading to a projected annual conversion rate of 0.4% Show less

Copywriter/Editor

• Jan 2013 - Dec 2014

Writing copy and editing marketing material for Grange Hotels, London's leading independent luxury hotel group.

Social Media Specialist

• Jun 2013 - Jan 2014

Reporting to the Marketing Manager; managing general marketing responsibilities with a special focus on developing the expansion of social media channels.Key Responsibilities:* Creation of a geo-locational presence for each hotel and spa across all the major channels such as Foursquare, Facebook, Google Local and Yelp.* Engage with guests, clients, fans and other stakeholders across all major social media platforms including Twitter, Facebook, Google+ and LinkedIn.* Develop a brand following across the range of brands (incl. Grange Hotels, Ajala Spa, ClubTEN and various restaurants).* Revenue generation and conversion of traffic from social media to the company website and booking engine.* Content creation for all digital aspects of the marketing strategy as laid out by the marketing manager. Show less

Business Development Russia and CIS

• Feb 2013 - Jul 2013

Native English Teacher

• Oct 2009 - Jan 2013

Remit: Training native Russian employees of big corporations to use Business English to C1 level. Responsibilities: Consultant to executives within corporations such as CMS, Novartis, Bayer, Schlumberger, Pernod Ricard, Renaissance Capital. Aiding skills development of the executives enabling work within the International community and understanding of British business culture. Remit: Training native Russian employees of big corporations to use Business English to C1 level. Responsibilities: Consultant to executives within corporations such as CMS, Novartis, Bayer, Schlumberger, Pernod Ricard, Renaissance Capital. Aiding skills development of the executives enabling work within the International community and understanding of British business culture.

Sub-editor

• Jun 2009 - Dec 2011

Remit: Acted as the English language sub editor for a major annual report written by the UNA Russia on External Economic Relations of Russia and the achievement of Millennium Development Goals. Responsibilities: To make sure the content was phrased in an English style that adhered to the standards of the United Nations. Remit: Acted as the English language sub editor for a major annual report written by the UNA Russia on External Economic Relations of Russia and the achievement of Millennium Development Goals. Responsibilities: To make sure the content was phrased in an English style that adhered to the standards of the United Nations.

British Director

• Jun 2006 - Dec 2009

Remit: Day to Day management of the London office and dealing with International communications. Responsibilities: Sub-editing the English language section of the Russian/English magazine. Sourcing advertising, distribution and marketing within the UK and Europe. Increasing the appeal of the magazine at targeted business conferences and exhibitions globally. One of my successes was to gain offers from UK distributors to distribute a large number of our magazines across UK and European Airport Lounges. Show less

Consultant SMR data Handler

• May 2005 - Jun 2005

Remit: Digitising the Surrey County Council's Historic Parks and Gardens list into the Scheduled Monuments database and creating a referencing system whereby all the paper evidence could easily be tracked in their library. Remit: Digitising the Surrey County Council's Historic Parks and Gardens list into the Scheduled Monuments database and creating a referencing system whereby all the paper evidence could easily be tracked in their library.