Patrick Leonard

Chief Growth Officer at Parasol Alliance
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Growth Officer
      • Jan 2022 - Present

      Parasol Alliance is a technology solutions company exclusively serving the senior living industry. We provide leadership and comprehensive in-house technology support, helping our clients make smart strategic technology investments and efficiently use technology to achieve their business objectives. Our strategic focus forms the core of Parasol Partnerships. These partnerships lead to increased efficiency, productivity, and profitability for our clients. We make our clients more successful – and we have the data to prove it. As 1 of 3 members of the Executive Leadership Team, my role as the Chief Growth Officer is to start and build a sales and marketing department from scratch with the goal of hitting our 5-year strategic revenue goals set forth by the Board and our Founders. My focus is specifically on sales, marketing, strategic partnerships, and internal culture development to enable the team to realize these goals.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Vice President of Sales
      • Jun 2021 - Dec 2021

      - Led growth initiatives to allow for client growth of ~400 to ~1,500 organizations in less than 5 years- Realized Annual Recurring Revenue Growth from ~$2M to ~$9M in less than 5 years- Grew with the company from ~15 employees to ~70 employees in less than 5 years- Enabled the sales team to achieve record-breaking new client and revenue growth in 2021- Built out 4 new sales team member roles and led recruiting and hiring process to allow for growth to a sales team of 7- Restructured sales team compensation plan to motivate team and align with individual andcompany goals- Increased target market outreach through segmentation of U.S. prospects by region, size, andorganization type

    • Director of Sales
      • Mar 2017 - Jun 2021

      - Led organization, as first sales hire, from $2M to over $8M in Annual Recurring Revenue over 4years, including a gross revenue contribution of over $10M in that time- Hired and onboarded 2 additional team members from 2018 to 2020- Developed the first company sales playbook used to onboard and develop sales team members- Created a sales team operational playbook to structure the team- Strategized and delivered inbound and outbound marketing initiatives to increase lead base by750% over 4 years- Nurtured and grew third party referral partners by 160% over 4 years- Averaged a closing ratio of 50% over 4 years- Established a new market for the company through expansion into Canada in 2018- Led the implementation of HubSpot CRM and Marketing Automation- Collaborated cross-functionally with executive, product development, implementation, training,customer support and operations teams regarding on-going strategy and service improvements

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Regional Sales Associate
      • Oct 2013 - Feb 2017

      - Grew annual revenue in East Coast Region by 400% over 3 years - Increased the number of retail partners by at least 20% year-over-year for 3 years straight in East Coast Region - Strengthened relationships with an account base of over 250 retailers through communication of new product launches, merchandising opportunities, promotions, and in-store and online training - Planned, managed, and executed sales at major industry trade shows - Developed rolling 12-month forecasts on a monthly basis for retailer partners in East Coast Region

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Branch Manager
      • Jan 2013 - Oct 2013

      - Became youngest branch manager in the Greater St. Louis Area- Responsible for driving revenue and controlling costs at store generating yearly revenue up to $2M- Solidified strong client relationships with business owners and managers to secure new business and grow existing business in marketplace through comprehensive marketing plan- Led team of up to 8 employees, helping 4 get promoted under my mentoring and coaching- Drove customer service scores above company average each month- Strategized logistics and proper maintenance of fleet of up to 250 vehicles

    • Assistant Manager
      • Jun 2012 - Jan 2013

      - Responsible for driving revenue and controlling costs at store generating yearly revenue up to $1.5M- Assisted in leading team of up to 6 employees, helping 2 get promoted under my mentoring and coaching- Drove customer service scores above company average each month as “counter manager”- Strategized logistics and proper maintenance of fleet of up to 225 vehicles

    • Management Trainee
      • Jun 2011 - May 2012

      - Attended 10 “Elite Dinners” for top sales performance in Greater St. Louis area- Contributed to branch surpassing corporate customer service scores for 8 straight months- Completed 8 months of “roadmaps,” which were used for training and development purposes in all core business areas

Education

  • Saint Louis University
    Master of Business Administration - MBA, Entrepreneurship
    2021 - 2023
  • Saint Louis University
    Bachelor of Business Administration - BBA, Marketing | Leadership & Change Management
    2007 - 2011
  • Christian Brothers College High School
    4.2 GPA; Ranked 13 / 285 in Graduating Class
    2003 - 2007

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