CX Hub & Loyalty Manager

• Mar 2023 - Present

Head Of Digital

• Aug 2021 - Feb 2023

Development of Digital, Media and Data strategy for MG Motor UK, including the website evolution, lead management program and digital roadmap. Awarded for best website redesign in December 2021 after launching the new brand website. Responsible for media planning, KPI setting and ensuring effective measure of success are in place. Define communication plan in conjunction with ATL, PR and Sales to deploy across Digital and Social Media channels. Social media marketing strategy to increase awareness and consideration of the MG brand, using paid, owned and earned content. Line management of the marketing and digital team. Show less

European Digital Marketing Manager

• Jul 2018 - Aug 2021

Oversee the implementation of Digital and BTL content strategy across Europe from ideation to deployment, by consulting with agencies and 20 National Branches in the creation, delivery and activation of content. Instrumental in creating from strategy, brief, review and delivery digital projects across Europe. Management of Pan European car website, project managing content implementation across 20 countries. Daily management and coordination of web content across platforms to achieve Quarterly KPI and coordinate with ongoing media activities. Show less

Global Product Specialist

• Aug 2017 - Jun 2018

Responsible for defining and delivering the product content at a global level for upcoming Jaguar electric vehicles and current roadsters. I also manage volume and price analysis to guide Jaguar Halo product programmes and accessories. Coordinating with key National Sales Companies UK, US, Europe and Overseas to study new options and capture their requirements. Understands the Product Creation Delivery System (PCDS) processes & confident in presenting gateway status updates aligned to this process. Proactively work closely with the marketing launch planning manager to ratify launch plans and timing requirements. Show less

Product Pricing Specialist - SUV

• Sep 2016 - Aug 2017

Strategic Pan-EU pricing approach definition for Toyota’s SUV. Optimization of product competitiveness, by estimating pricing opportunities/risk and deliver appropriate countermeasures. Pricing negotiations with Toyota’s affiliates to better implement at local level the pricing strategy.

Marketing Management Analyst - Small Medium Cars

• Feb 2016 - Aug 2016

Part of the marketing division at Toyota headquarter in Europe with focus on segments A (city cars), B (small cars) & D.I support the management with: - analysis of markets and competitors - coordination of launch activities - preparing sales and marketing strategy - briefing and coordination of product experience activities with national affiliates

Market Research Assistant

• Jul 2015 - Jan 2016

Participate in all different operative steps in the quantitative research process at Market Opportunity and Innovation department, with focus on Media and FMCG. Key responsibilities: - elaboration and production of data - interpret data and provide a graphical representation - profiling of targets - relationship with clients Participate in all different operative steps in the quantitative research process at Market Opportunity and Innovation department, with focus on Media and FMCG. Key responsibilities: - elaboration and production of data - interpret data and provide a graphical representation - profiling of targets - relationship with clients

Event Manager

• Mar 2015 - Dec 2015

Bocconi Students Marketing Society is an association belonging to Bocconi University, promoting marketing activities and enhancing creativity. The events we organize are all linked to marketing topics: from brand strategies, marketing mix and so on. What I have learned in the organization and management of the events is to be multitasking and reactive to any hitch. Bocconi Students Marketing Society is an association belonging to Bocconi University, promoting marketing activities and enhancing creativity. The events we organize are all linked to marketing topics: from brand strategies, marketing mix and so on. What I have learned in the organization and management of the events is to be multitasking and reactive to any hitch.

Legal Clerk Intern

• Jun 2010 - Jul 2010

Relationship with clients, alongside with staff and writing soliciting letters Relationship with clients, alongside with staff and writing soliciting letters