Experience

Visit Fairfax (Fairfax County, VA)

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing

  • Mar 2005 - Present

  Joined as Marketing Coordinator, and was promoted rapidly through a series of increasingly responsible management positions based on strong performance, program implementation, and leadership development. Currently manage multiple marketing initiatives and oversee online innovation strategies. • Responsible for overseeing the online strategy and eMarketing outreach program for Visit Fairfax which resulted in $171,738,857 net incremental visitor spending in Fairfax County for fiscal year 2018. • Manage and maintain Visit Fairfax consumer eMarketing outreach program consisting of over 100,000 opt-in subscribers • Represent Visit Fairfax on a variety of county and regional committees in order promote tourism to the area • Coordinate Visit Fairfax’s yearly content development strategy which results in the consistent production of timely and relevant content with the goal of persuading undecided leisure travelers to stay in Fairfax County on their trip to the U.S. Capital Region• Implement online seasonal campaigns designed to increase incremental visitation during strategically identified need periods • Focus on incremental return on marketing investment (ROMI) strategies which allows the organization to strategically optimize our digital strategy and programming



LeisureMedia360

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Sales Manager

  • Mar 2003 - Jan 2005

  Responsible for interfacing with advertisers to place their ads in a variety of tourism related publications including the Virginia Travel Guide.• Assisted in the development and implementation of a new software system which allowed statewide tourism bureaus to update various travel guide listings• Advertising coordinator for 4 different publications Responsible for interfacing with advertisers to place their ads in a variety of tourism related publications including the Virginia Travel Guide.• Assisted in the development and implementation of a new software system which allowed statewide tourism bureaus to update various travel guide listings• Advertising coordinator for 4 different publications