Patrick Franzen

Editor and Publisher at Proactive Publishing LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Middleton, Wisconsin, United States, US
Languages
  • Spanish - Employed by a Hispanic Owned Company - Twang Partners Ltd Limited working proficiency
  • English Native or bilingual proficiency
  • Japanese - Employed by a Japanese Company for 8 Years - Nissin Foods USA Limited working proficiency

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Credentials

  • Certified GoDaddy E-Commerce Website - Proactive Publishing
    GoDaddy
    May, 2021
    - Nov, 2024
  • National Speakers Association Member
    National Speakers Association
    Jan, 2016
    - Nov, 2024
  • Personal and Professional Career Documented References - Patrick Franzen
    Proactive Publishing LLC
  • 🏆🏆🏆🏆 Amazon Best Selling Author Certification Status - Patrick Franzen
    Amazon
  • 🏆🏆🏆🏆 Certified NCAA Coach - Girls AAU Head Basketball Coach - Patrick Franzen
    NCAA

Experience

  • Proactive Publishing LLC
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor and Publisher
      • 2003 - Present

      Proactive Publishing is a vertically integrated publisher founded in Middleton, Wisconsin in 2003 by career author and veteran Corporate CPG Sales Manager, Patrick Franzen. Proactive Publishing has published over 42 career enhancement titles during the last two decades. Via Amazon Kindle Book Store, 14 of Proactive Publishing's Career Books are sold in 13 Countries, including the U.S. Proactive Publishing's Career Library Catalog includes Career Audios, Career Books, Employment Search Journals, On-Demand Career Programs, Career Enhancement Publications, Career Success Journals, Career Videos, and a vast collection of PowerPoint Career Enhancement Presentations. Top selling career titles from Proactive Publishing are available on Amazon Kindle Bookstore, as well as Paper Back Books,. Hard Copy Cover Books, Audio, and Bonded Journals. Proactive Publishing's e-Commence website is located at CareerSuccess360.com offering over 20 On-Demand Career Publications that are available via digital publishing. Patrick's Chronicled Career Success Platform: 🏆 6-Time National CPG Fortune 500 Award Winning Manager 🏆 2023 University of Wisconsin - Platteville Outstanding Alumni Award Winner - College of BILSA 🏆 2022 University of Wisconsin - Platteville Distinguished Alumni Award Nominated as Finalist 🏆 Award Winning Student Athlete at both the High School and University Level 🏆 Award Winning Entrepreneur 🏆 Amazon Best Selling Author 🏆 Award Winning Publisher Patrick Franzen's Professional Consulting Council Membership: GLG - Dublin, VA ** GLG is a global enterprise offering paid Council Member consultants. AlphaSights - London, United Kingdom ** AlphaSights is a global information services company, specializing in connecting clients with experts. The Third Bridge - New York, NY **The Third Bridge is a reputable global business, profiled on Bloomberg as a business that “offers human insights and unfiltered market intelligence to private equity firms & hedge funds" Show less

  • GLG
    • United States
    • Information Services
    • 700 & Above Employee
    • GLG Advisory Board Member
      • 2014 - Present

      Consulting clients through the Gerson Lehrman Group (GLG) in New York, a technology-enabled learning platform that connects top professionals with industry business experts. With over fifty years of CPG (Consumer Packaged Goods) experience, starting at age 12 through age 61, Fortune 500 Award Winning Corporate Executive Patrick Franzen offers a vast array of industry wisdom and valued (time-tested) industry insights towards helping clients, both in North America and abroad achieve success. Patrick's acceptance rate is only 65%, as 35% of the consulting jobs that are offered to Patrick are rejected by him for any given reason relative to personal and professional time constraints. Show less

  • DAS Companies, Inc.
    • United States
    • Warehousing and Storage
    • 100 - 200 Employee
    • National Account Sales Manager
      • 2018 - 2020

      DAS Companies, Inc. is a full-service marketing and global supply chain portfolio company. Privately held, DAS Companies, Inc. designs, imports, and distributes mobile technology, truck and auto supplies, and travel gear that offer safety, convenience, comfort and connectedness to the on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Food Retailers, Club, Convenience Stores, Heavy Duty Trucking, Electronic & Specialty Retailers. DAS Companies, Inc. through its 4 Business Divisions (RoadPro Brands, DAS Canada, DAS Asia, DAS Distributing) productively improves the profitability of Business Partners across North America. *** Managed 3 Direct Reports - Managed Multiple National Accounts Personal Tenure Achievements: Sold/Opened up 31 New-Incremental National "Ship-to-Locations/Accounts" during Tenure. FY2020 Personal Achievements: - Sold/Secured 820 New National Points of Incremental Distribution via DAS supplied within 7 states. (IL, TX, IN, TN, MI, KY, IA, and NE)) FY2019 Personal Achievements: - Sold/Secured 3,839 New Retail National Points of Incremental Distribution across 11 states. (TX, NM, OK, MO, IN, MI, IL, NE, IA, PA, and OH) - Secured (Sold) in a incremental new account valued at $960,000 (Annual Sales)) (Hucks - Located in Carmi, IL) (380 Retail C-Store Chain) This aforementioned New Account secured generated incremental annual company profit that covered Patrick Franzen's entire FY2019 Employee Cost Center. - Open/Sold New Eby Brown Distribution Center with DAS products. FY2018 Personal Achievements: - Sold/Secured 920 New Retail National Points of Incremental Distribution across 5 states. (IA, IL, MO, and NE) - Sold Two Major Account Display Programs to National Account located in NE. Show less

  • Twang Partners LLC
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Western Regional Sales Manager
      • 2017 - 2018

      Western Regional Sales Manager - Grocery Channel Twang Partners LTD is a U.S. and Mexico manufacturer of branded premium flavored salts, sugars and seasoning blends for the food and beverage industry. Managed Food Broker Network (7 Broker Business Managers) across the South, Southwest and Western Half of the U.S. within the Grocery Sales Channel: Albertsons Divisions, Safeway, Kroger Coordinated Divisions, Kroger Corporate, Supervalu, and other Regional/National Food Accounts and Regional/National Distributors. Employment separation due to inability to relocate to San Antonio. New/Incremental Sales Revenue/Business Development achieved within Western Region during tenure: - Secured 2,863 Incremental Retail Points of Distribution during tenure. (Kroger / Fry's / Albertsons) - Secured 6 Incremental Headquarter Points of Distribution at Ralphs, the largest Food Retailer in SoCal, located in Los Angeles. - Secured 3 Incremental Headquarter Points of Distribution within an Albertson's Division located in Dallas. - Secured 4 Incremental Headquarter Points of Distribution within a Kroger Division (Frys) located in Phoenix, AZ. - Increased topline sales revenue within Western Region during (Q-4 FY2017) that made it possible for company to achieve annual (FY2017) Sales Budget on the Twangarita Line. Show less

  • Nissin Foods
    • United States
    • Food & Beverages
    • 700 & Above Employee
    • National Account Sales Manager / Corporate Sales Manager
      • 2009 - 2017

      Nissin Foods Group Co. Ltd - Tokyo, Japan ( 2009 - 2017 )$4.8 Billion International Food Manufacturer with operations in 18 countries with a large global footprint. Worlds largest manufacturer of Ramen Noodles and a global leader in the instant noodle category.NISSIN FOODS (USA) CO. INC. - Gardena, CA Managed a network of 8 Broker Sales Agents across multiple sales channels. National Accounts / Corporate Sales Manager (2009 - 2017)National Account Sales Manager: Aldi (USA) - Walgreens - Target - Supervalu Western/Eastern Regions - Big Lots - Meijer - AWG - Giant Eagle - Nash Finch - Supervalu Corporate - Menards - Spantan - Kroger (All Divisions) CVS - Duane Reade - HEB - Hy Vee - Southern GrocersSenior Corporate Sales Management:Managed Network of 11 National Food BrokersManaged 14 Broker Network Business Managers - Markets included all major accounts on a National and Regional Account level, as well as key accounts located in emerging markets. Annual Sales Volume of $52MM / $11.2MM Annual Trade Budget. Forecasted and sold quarterly sales via outbound logistics/transportation activities, and forecasting and selling inventory of all finished good items for two 200,000 sqft. US manufacturing/distribution facilities.* Involved with input and forecasting of $20 million transportation budget by account (Class of Trade/Channel)/Location/Timing of Shipped Finished Goods) towards supporting the company’s distribution activities within the US. Show less

    • Divisional Sales Manager
      • 2009 - 2014

      Divisional Sales Manager: (2009 - 2014) Managed 2 Regional Sales Managers as well as National House Accounts (Multiple Channels) within the Midwest, Northeast, Southeast, and Western markets. Managed $96MM in Annual Sales / $14MM Annual Trade BudgetManaged National Broker Network: Accountable for Sales Budget Attainment, Spend Rates, Sales Forecasting, Creating Sales Planner, Execution of Sales Plan, Sales Reconciliation, Hiring, Recruiting, Creating Trade Presentations, Attending Trade Calls, and Broker Reviews. Managed National Food Sales Channel: ALDI USA - Kroger/All Corporate Banners - Supervalu Corporate Banners - Nash Finch - Supervalu Eastern and Western Regions - AWG Managed National Mass/Discount Sales Channels: Target, Super Target, Save-A-Lot, K-Mart, & Big Lots.Managed National Drug Sales Channel: Walgreens, CVS, Duane Reade, & Rite AidManaged National Correctional Sales Channel: Vistar - Canteen - Aramark Managed National Hardware Sales Channel: Open up Menards as New Account in 2010. Menards Opening order was $1.1 Million Dollars (34 Full Trucks) Nissin Branded Big Cup Noodle.New Business Development: (FY2009 - FY2017) Secured over 27,300 Incremental Points of Distribution across All Channels during Tenure. Achieved Annual Sales Budget during FY2010, FY2012, FY2013, FY2014, & FY2015. Sold/Opened Up 21 New, Regional and National Accounts During Tenure which represented over $52.1 Million in incremental sales from FY2009 - FY2017.One New National Account was ALDI (USA). During FY2012, ALDI represented $0.00 in annual sales. Fast forward to FY2016, ALDI (USA) represented over $26.8 Million in Annual Sales.Increased National ACV (Food Channel) across assigned accounts during FY2010, FY2012, FY2013, FY2014 & FY2016. Increased National ACV (All Commodity Volume) (Drug and Food Channel) in FY2010 & FY2013 and FY2014 Show less

  • Oberto Snacks Inc.
    • United States
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Senior Corporate Business Manager
      • 2002 - 2009

      Oberto Brands - Kent, WA (2002 – 2009) $892MM Meat Snack Company - Leading Brand in the Meat Snack Category *** Senior Corporate Business Manager Managed 6 National/Regional Brokers and 11 Broker Business Managers within the Eastern, Central, and Southwest Regions. Managed $58MM in Annual Sales / $7.5MM Annual Trade Budget. *** National / Regional Business Manager Save A Lot, Target, K-Mart, Costco-Midwest, Supervalu Corporate Banners, Supervalu Wholesale, Walgreens, Albertsons, Menards, Eby Brown, McLane, as well as Food and National Meat Snack Distributors. Accountability: Quota Attainment - Forecasting - P&L Responsibility - Sales Reconciliation - Sales Planning - Trade Spending - Creating Broker Score Cards - Broker Evaluations - New Item Launches. Developed Annual Marketing Programs, Account Specific by line of Business. Achievements: Sold 3,228 New Points of Incremental Distribution across all channels during tenure. Opened 21 new, incremental accounts during tenure across all channels. Presented 2 National Distribution Awards for Business Development Achievements during Tenure. Assigned incremental responsibility with the addition of the Southwest Market in 2006 (TX/OK/NM/LA) Hired national network of Distributors and Food Brokers in 2006 in the Southwest Market Ranked as the #1 Corporate Sales Manager (Family Brands Division) in FY2004, FY2005 vs Sales Quota. Product lines consisted of Oberto Beef Jerky, Lowrey’s Meat Snacks, and Smokecraft Beef Snacks. Show less

  • Danone
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Corporate Sales Manager
      • 2000 - 2002

      Horizon Organic - Boulder, CO (2000 - 2002) Acquired by Danone Horizon Organic is the largest supplier of organic milk in North America. *** Corporate Sales Manager: Managed $24.8MM in Annual Sales / $6.3MM Annual Trade Budget. National Account Manager: Managed 12 Food Brokers and 14 Business Managers within the Food and Natural Sales Channels. Markets included Midwest, Southwest, and Mid-Atlantic. *** Corporate Broker Manager: Managed 12 Food Brokers and 16 Business Managers within the Food and Natural Sales Channels. Markets included Midwest, Southwest, and Mid-Atlantic. *** National Account Manager: Target, Albertson's, and Supervalu Corporate. Managed 14 Food Brokers and 19 Business Managers within the Food and Natural Sales Channels. Markets included Midwest, Southwest, and Mid-Atlantic. Accountability: Quota Attainment – Forecasting - P&L Responsibility- Sales Reconciliation - Sales Planning Trade Spending - Broker Management - Creating Broker Score Cards- Broker Evaluation - New Item Launches - Recruited and Hired National Food Broker Network for the Southwest , Central States and Great Lakes Region. Achievements: Secured Horizon Brand as the exclusive Organic Milk line at Super Target Awarded as Top Corporate Sales Manager relative to Quota Attainment in FY2005 Opened 23 new Regional and National Accounts in the Grocery and Natural Foods Sales Channels Secured 369 new points of headquarter distribution during tenure across Natural Foods and Grocery Channels Achieved incremental 4.8% National ACV (Food) of Incremental Distribution on Horizon Organic Milk. Increased Revenue by (32% in FY2000) and (21% in FY2002) Presented with the Regional “Excellence” Award for securing National ACV Distribution on Horizon Organic Milk at both Super Target and Supervalu Corporate Banners Product lines: Organic Fluid Milk and Organic Dairy Products sold to the Grocery and Natural Food Sales Channels Show less

  • Conagra Brands
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • National/Regional Account Sales Manager
      • 1995 - 2000

      ConAgra Frozen Foods – Omaha, NE (1995 – 2000) $700MM IOC of ConAgra Brands - Leading Consumer Product Goods Company National / Regional Account Sales Manager (1995 – 2000) Managed Top 3 Sales Accounts within Regional Sales Division. Managed National, Regional, and Corporate Accounts: (ALDI - USA) Batavia, IL IGA Corporate - Chicago, IL, Supervalu, Jewel Food Stores (Frozen Foods Category Captain) Coordinated all ConAgra’s IOC’s Promotional Events. Managed $42MM in Annual Sales / $10.4MM Annual Trade Budget. Accountability: - Quota Attainment, Promotional Programming, Trade Spending, Sales Planning, Forecasting, Sales Budgets, Sales Cycle Reconciliation, Post Sales Analysis, and New Product Launches - Managing broker responsible for retail service for Jewel and Supervalu stores. Sold in 267 Headquarter incremental points of new distribution during tenure. - Appointed as “Frozen Food Category Captain” for Jewel’s Reset Team by Jewel Management. Tenure Achievements: Increased Revenue by (11.2% in FY1996,) (14.6% in FY1997) (19% in FY1998) (21% in FY1999) (Expanded Aldi National Distribution with Two Lines Sold-In) (Aldi represented $2.1MM Incremental Annual Sales Revenue) Presented New National Distribution Awarded for Business Development in the Chicago Market (Aldi/Jewel) Awarded “Executive Vendor of the Year” in 1996 presented by Supervalu – Midwest Region Awarded two National Achievement Awards for securing incremental distribution and increased ACV. Awarded an all-expense paid trip to Switzerland during FY1997. Awarded Top Ranking Sales Manager for FY1997. Branded Product lines consisted of Healthy Choice, Banquet, Butterball, Country Skillet and La Choy. Show less

  • OSI Group
    • United States
    • Food Production
    • 700 & Above Employee
    • Midwest Corporate Sales Manager
      • 1993 - 1995

      On-Cor Frozen Foods - Chicago, IL (1993 – 1995) On-Cor Frozen Foods is a division of OSI who's global food network of more than 65 facilities and in excess of 20,000 employees in 18 countries and regions means the OSI Group can offer a world of food solutions. $830MM Frozen Foods IOC of OSI. Midwest Corporate Sales Manager: Largest Sales Region within On-Cor's DV. Broker Manager: Annual Sales: Managed $35MM in Annual Sales / $5.2MM Annual Trade Budget. Accountability: Quota Attainment - Forecasting- P&L Responsibility - Sales Reconciliation - Sales Planning, Trade Spending, Creating Broker Score Cards, Broker Evaluation, and New Item Launches. Expanding Brand Equity with Headquarter Accounts by securing 32 Incremental New Points of Distribution that resulted in over 2,200 Incremental New Points of Retail Distribution. Branded Product lines consisted of Frozen Entrees and Frozen Breaded Meat Products Show less

  • Tyson Foods
    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager
      • 1992 - 1993

      Tyson Foods, Inc. - Springdale, AR (1992 - 1993) $47 Billion International Food/Protein Processor Regional Sales Manager (1992 - 1993) Managed $38MM Annual Sales / $2.4MM Annual Trade Budget Broker Manager: Managed 7 Food Brokers in the Central States Area, as well as managed 15 Broker Business Managers. National Account Manager: Aldi - Batavia, IL Accountability: Broker Management - Quota Attainment - Forecasting - P&L - Sales Reconciliation - Sales Planning - Trade Spending - Creating Broker Score Cards - Broker Evaluation - New Item Introductions Show less

  • Sara Lee
    • United States
    • Manufacturing
    • Senior District Sales Manager
      • 1990 - 1992

      Playtex Family Products, Inc. - Stamford, CT (1990 - 1992) Sara Lee (Equity Owner) Large-Diverse Consumer Packaged Goods Company (Health and Beauty Care Products) *** Senior District Manager (1991 – 1992) Managed 7 Direct Reports: 5 Key Account Managers and 2 Sales Representatives Managed Chicago Broker - Accountable for Independent Grocery Retailers *** District Manager (1990 – 1991) Managed 6 Direct Reports: 5 Key Account Managers and 1 Sales Representatives Managed Chicago Broker - Accountable for Independent Grocery Retailers District Sales: Managed $37MM Annual Sales / $3.5MM Annual Trade Budget. Accountability: P&L, Sales Planning, Quota Attainment, Forecasting, Recruiting/Hiring, Training Sales Force, and Managing Direct Sales Force. Achievements: - Increased District Revenue by ( 13.2% in FY1991) and (16.5% in FY1992) - District Ranked Fourth Nationally during FY1991 Relative to Quota Achievement. - District Secured 143 incremental Key Account's New Points of Distribution on branded items during FY1991. - Sold new National Account - Aldi USA / Secured National Distribution on Tek Toothbrushes (4 SKUS) Product lines consisted of HBC products (Fem Hygiene, Hair Care, Baby Products, & Oral Care.) Sales Channels: Mass, Drug, and Food. Show less

  • Campbell's
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Corporate Sales Manager
      • 1986 - 1990

      Campbell Soup Company - Camden, New Jersey (1984 - 1990)*** Corporate Sales Manager/Retail Sales Coordinator (1988 - 1990) Managed $72MM in Annual Sales / $16.8MM Annual Trade Budget.Direct Reports (7) - (3) Key Account Managers and (4) Retail Representatives. Managed the 3rd Largest Sales Market in the Nation - Chicago.Accountability: Quota Attainment - P&L – Forecasting - Sales Planning – Recruitment – Hiring - Training Sales Force*** Account Executive (1987 - 1988) 2 Direct Reports - PT Merchandisers$17.3MM Annual Sales / $3.4MM Annual Trade Budget. Responsible for wall to wall sales at 2 Key Accounts in Central Wisconsin. (Copps & Hub City)Accountable for 86 Retail Store Territory. Increased territory dollar sales by 6% during FY. Increased Hub City Foods Dollar Sales by 14% and Copp’s by 16% during FY 1988. Sold in 64 Incremental New Items collectively to both accounts during FY.*** Account Manager (1986 - 1987) 1 Direct Report - PT Merchandiser$13.8MM Annual Sales / $2.1MM Annual Trade Budget. Account Manager servicing Copps and Hub City Foods. Increased territory Headquarter Dollar Sales by 23% during (FY1985-1986). Managed a Retail Territory consisting of 91 retail grocery stores. Managed 1 Part-Time Merchandiser.Sold in 102 incremental Skus to Copps and 13 to Hub City Foods during (FY1986) Show less

    • Area Sales Manager
      • 1984 - 1986

      *** Retail Specialist (1985 - 1986) 1 Direct Report - PT Merchandiser$12.4MM Annual Sales / $2.1MM Annual Trade Budget. Responsible for selling all Canned Foods and Frozen Foods lines within a 78 Retail Store Territory during 1986. Secured 87% sales calls made to sold ratio. Managed 1 Part-Time Merchandiser. Increased territory dollar sales by 24% during FY.*** Retail Representative (1984 - 1985) 1 Direct Report - PT Merchandiser$11.2MM Annual Sales / $1.9MM Annual Trade Budget. Managed 1 Part-Time Merchandiser.Responsible for selling all Canned Food lines within a 65 Retail Store Territory during 1985. Secured 83% sales calls made to sold ratio. Increased territory dollar sales by 8% during FY.________________________________________________________________________________Honors (1984 - 1990)Awarded 3 National Achievement Awards during a four year window. Won Multiple Advanced "New Distribution Sales Contests" during tenure. Won Multiple Headquarter Sales Contests during tenure.Achieved Sales Budget during every year of tenure while employed by the Campbell Soup Company in various sales management assignments over a 6 year period. National Sales Award: Won an all-expense paid trip to Super Bowl XXIII. Show less

Education

  • University of Wisconsin-Platteville
    Awarded Bachelor of Science Degree - Business Administration - BBA
  • University of Wisconsin Colleges - Richland
    ★ Awarded 3 Athletic Letters ★ All-Conference Selection ★ 2 Time Team Captain, ★Established new School Record in Basketball - Best Single Season Free Throw Shooting Percentage 78%
  • Dodgeville High School
    ★Honor Student ★Awarded 6 Athletic Letters ★Team Captain ★ 2-Time DHS Basketball Record Holder, ★ 2-Time Basketball Champion ★ All-Conference & All-Area Selection

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