Experience

National Center for Law and Economic Justice
• United States
• Legal Services
• 1 - 100 Employee
• Communications and Fundraising Strategist

  • Dec 2022 - Present


Peter Franchot for Governor

• Digital Director

  • Mar 2021 - Jul 2022

  -Manage cross-channel social media communications program. Grew Instagram page by 45% and Twitter page by 10% between April 2021 and July 2022. -Manage email fundraising program, drafting fundraising, petition, event, and rapid-response emails. Raised over $165,000 through email fundraising between April 2021 and July 2022. -Redesigned campaign website and increased monthly traffic by 418% between May 2021 and May 2022. New homepage design brought in an additional $94,000 in website donations. -Manage advertising campaign on Meta Business Manager to increase reach and brand awareness among primary target audience -Design digital and print graphics, ads, mailers, and walk-pieces using Adobe Photoshop and Illustrator Show less



Tidemore

• United States
• 1 - 100 Employee

• Digital Director

  • Mar 2021 - Jul 2022

  -Designed digital and print graphics using Adobe Photoshop and Illustrator for clients -Provided social media strategy for clients -Assisted partners with client deliverables and tasks -Designed digital and print graphics using Adobe Photoshop and Illustrator for clients -Provided social media strategy for clients -Assisted partners with client deliverables and tasks



LPS Campaigns

• United States
• Advertising Services
• 1 - 100 Employee

• Account Associate

  • May 2020 - Mar 2021

  - Manage communications with clients, vendors and subcontractors to ensure successful execution of deliverables - Manage social media accounts for clients, developing weekly content calendars and rapid-reaction content - Place ad buys for Facebook, display, and search ads - Manage client email fundraising programs, including maintaining content calendars, drafting deliverables, and executing through CRM systems - Design social media and ad graphics using Adobe Photoshop and Canva - Develop and maintain project timelines - Manage website development projects, including creating functionality requirements, coordinating with developers and designers, and leading QA testing process - Create digital deliverables on CRM systems and manage data - Assist partners with business development, including drafting proposals Show less



Maryland Democratic Party

• United States
• Political Organizations
• 1 - 100 Employee

• Digital Director

  • Jan 2019 - May 2020

  -Manage social media program across Facebook, Twitter and Instagram on a Comms Team of two-Created first draft of Maryland Democratic Party's 2019 Communications Plan (50+ page document), which includes Party's fundamental values, vision, and goals, digital strategy, rules of engagement, protocols, crisis reaction, and issues messaging-Build relationships with Party members, activists and allies to expand Party's social influencer network, including the creation of 30 new social media accounts for Party's Diversity Leadership Councils-Create digital toolkits, develop training materials on social media strategy, digital organizing, and digital communications, and provide ongoing training and consultation for Party members, activists, and allies-Manage email program, draft weekly fundraising, sign-on, and event emails on a Comms Team of two-Led project to redesign Party website and logo in coordination with digital vendor, overseeing budget of $15K+-Gained 17 new monthly donors within 5 weeks through email fundraising program-Design graphics, digital ads and field literature using Adobe Photoshop, Adobe Illustrator, and Canva-Develop standardized templates for memos, powerpoints, email signatures, and other internal communications-Develop new protocols to address inefficient processes and implement scalable, more efficient solutions and workflows within the Communications program-Lead workshopping sessions to generate exciting new content for social media-Take photos at Party events using DSLR camera-Conduct research on issues, news, best practices, new technologies and services, and other miscellaneous topics-Conduct hustle campaigns to activate voters and gain data Show less

• Digital Communications Assistant

  • Jan 2018 - Dec 2018

  -Promoted to Digital Director in January 2019-Manage email program, draft weekly fundraising, sign-on, and event emails on a Comms Team of two-More than doubled average email open rates and tripled average email donation rates between March 2018 and Sep 2018-Create email content calendar and oversee email scheduling and blasts, manage email and press lists-Draft emails for various elected officials and candidates-Manage social media program, grew Facebook Audience by 12% and Twitter Audience by 11% in 2018-Create digital ad content calendar, run paid digital ads on Facebook-Design graphics, digital ads, and field literature using Adobe Photoshop, Adobe Illustrator, and Canva-Provided live social media coverage for coordinated campaign events during 2018 midterms-Proposed and executed new Facebook Live interview show with Party Chairperson-Conduct data driven A/B tests on emails and digital ads-Manage team of Press/Digital Interns, up to three at one time-Compile and distribute daily press clips Show less

• Party Intern

  • Sep 2017 - Dec 2017

  -Promoted to Digital Communications Assistant in January 2018-Designed infographics, flyers and other digital media for party outreach-Drafted weekly chair messages for MDP Chairperson-Assisted in voter file data entry, phone banking, and door-to-door canvassing



International Rescue Committee

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Media and External Relations Intern

  • Jun 2016 - Aug 2016

  -Interviewed refugees to write articles telling their story within a quick turnaround time -Served as coordinator to Gidalya Pictures, a documentary crew creating a film about the IRC’s work -Wrote one-page info-briefs on refugee populations, drafted press releases, and drafted newsletter content -Interviewed refugees to write articles telling their story within a quick turnaround time -Served as coordinator to Gidalya Pictures, a documentary crew creating a film about the IRC’s work -Wrote one-page info-briefs on refugee populations, drafted press releases, and drafted newsletter content