Experience

GLOBAL POOL PRODUCTS
• United States
• Manufacturing
• 1 - 100 Employee
• Visionary Sales Leader

  • Jul 2023 - Present


S.R. Smith

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Sales, Western Division

  • 2008 - Jul 2023

  Manufacturing company specializing in residential and commercial pool and spa products, LED Lighting and accessories. Orchestrates all aspects of sales while overseeing wholesale distribution channel and direct sales channel of specialty retailers, construction companies, and architecture and engineer specifiersPrepares and administers annual sales budgets based on historical metrics and individual regional performance trendsEmploys a deep understanding of product positioning to determine optimal communication channels for specific marketsPartners with executives from national distribution companies to develop sales and market share growth strategiesCollaborates with architects and engineers to grow product specification in commercial construction projectsLeads sales teams in growing specialty retail and construction market sales while promoting company to construction companies; directly increased commercial sales from $5 million to $21+ millionSupports sales staff in closing business and managing customer relationshipsGrew divisional sales revenue from $19 million to $50+ million over a five-year period that included the Covid-19 pandemicSuccessfully managed sales team consolidation of SR Smith key acquisitions in 2009, 2013, 2018. Show less

• Commercial Business Development Manager

  • 2007 - 2008

  Led, managed, and coached sales staff to maximize commercial product sales and KPIs; included developing various sales and channel development programs, supporting product development, and collaborating on marketing strategySourced and secured opportunities relating to commercial deck equipment products, offered strategic insights, and researched competitive landscape to determine relevant market and product requirementsPartnered with VP of Sales to develop and manage channel and partner strategies and programsDeveloped business development strategies targeting aquatic planners and aquatic engineers, as well as sales programs targeting commercial builders, commercial distribution, and web channelsMentored and consulted with Regional Sales Managers to drive commercial product sales at the retail level Show less



Watkins Wellness

• Manufacturing
• 300 - 400 Employee

• Regional Sales Manager, Texas & Oklahoma

  • 2001 - 2007

  Spa and hot tub manufacturer providing outdoor spas, portable hot tubs, and hot tub accessories to customers across the US. Oversaw day-to-day operations of a $10 million region while overseeing retailers selling directly to customers Designed effective sales and first-time closing strategies, created performance metrics, and capitalized on lead generation Conducted sales training seminars for Sales Representatives to drive YoY store sales growth Consulted with outdoor retail channel clients on marketing programs, sales promotions, showroom merchandising, and customer service; facilitated YoY increases in sell-through of products and implemented “pull vs push” sales technique Selected as a “Top Gun Instructor”, the company’s highest sales training honor Awarded “Rookie of the Year” in 2002 and ranked as a runner-up for new business signings in 2002, 2003, and 2005 Show less



Hayward Pool Products

• Manufacturing
• 1 - 100 Employee

• District Sales Manager

  • 2000 - 2001

  Managed sales in district consisting of Texas, Oklahoma, Arkansas and Louisiana. Worked to grow sales with construction firms. Grew District from $300K annual sales to $1.3MM in sales. Managed sales in district consisting of Texas, Oklahoma, Arkansas and Louisiana. Worked to grow sales with construction firms. Grew District from $300K annual sales to $1.3MM in sales.



AstralPool

• Wholesale Building Materials

• Regional Sales Representative

  • 1999 - 2000

  Planned goals and initiatives and managed sales efforts of Independent Sales Groups in a six-state region. Promoted products to construction, retail and service companies. Managed relationships with distribution and direct channels. Planned goals and initiatives and managed sales efforts of Independent Sales Groups in a six-state region. Promoted products to construction, retail and service companies. Managed relationships with distribution and direct channels.