Patrick Deering
Digital Products Specialist at Brodart- Claim this Profile
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Bio
Andrew Gulli
Patrick Deering is the consummate professional, in an industry where professionals can get bogged down in minutiae, he's an individual who is a long range thinker and also manages to make sure nothing is neglected. His passion for audiobooks is infectious and his dedication serves as a great example of how that extra spark of caring deeply about your industry can yield very positive results.
Dawn Shonkwiler
I was fortunate to work with Patrick for thirteen years at Recorded Books. In that time as our company grew, Patrick’s responsibilities increased and his contributions as Director of Marketing really took us from a 20th century company into the 21st century for marketing. Patrick is likely the most intelligent person with whom I’ve ever worked. He is determined and his dedication to position and company is unsurpassed. Wherever Patrick’s career path takes him next, he is sure to excel.
Andrew Gulli
Patrick Deering is the consummate professional, in an industry where professionals can get bogged down in minutiae, he's an individual who is a long range thinker and also manages to make sure nothing is neglected. His passion for audiobooks is infectious and his dedication serves as a great example of how that extra spark of caring deeply about your industry can yield very positive results.
Dawn Shonkwiler
I was fortunate to work with Patrick for thirteen years at Recorded Books. In that time as our company grew, Patrick’s responsibilities increased and his contributions as Director of Marketing really took us from a 20th century company into the 21st century for marketing. Patrick is likely the most intelligent person with whom I’ve ever worked. He is determined and his dedication to position and company is unsurpassed. Wherever Patrick’s career path takes him next, he is sure to excel.
Andrew Gulli
Patrick Deering is the consummate professional, in an industry where professionals can get bogged down in minutiae, he's an individual who is a long range thinker and also manages to make sure nothing is neglected. His passion for audiobooks is infectious and his dedication serves as a great example of how that extra spark of caring deeply about your industry can yield very positive results.
Dawn Shonkwiler
I was fortunate to work with Patrick for thirteen years at Recorded Books. In that time as our company grew, Patrick’s responsibilities increased and his contributions as Director of Marketing really took us from a 20th century company into the 21st century for marketing. Patrick is likely the most intelligent person with whom I’ve ever worked. He is determined and his dedication to position and company is unsurpassed. Wherever Patrick’s career path takes him next, he is sure to excel.
Andrew Gulli
Patrick Deering is the consummate professional, in an industry where professionals can get bogged down in minutiae, he's an individual who is a long range thinker and also manages to make sure nothing is neglected. His passion for audiobooks is infectious and his dedication serves as a great example of how that extra spark of caring deeply about your industry can yield very positive results.
Dawn Shonkwiler
I was fortunate to work with Patrick for thirteen years at Recorded Books. In that time as our company grew, Patrick’s responsibilities increased and his contributions as Director of Marketing really took us from a 20th century company into the 21st century for marketing. Patrick is likely the most intelligent person with whom I’ve ever worked. He is determined and his dedication to position and company is unsurpassed. Wherever Patrick’s career path takes him next, he is sure to excel.
Credentials
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ACS Certified Bachelor Degree
American Chemical SocietyJun, 1992- Nov, 2024
Experience
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Brodart
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United States
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Libraries
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100 - 200 Employee
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Digital Products Specialist
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Oct 2022 - Present
Serve as a conduit between the field sales team and internal development teams. Responsible for training, customer and field sales and onboarding support as well as ongoing digital partner relationships
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Library Services Consultant
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Apr 2019 - Present
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Jarvis Lighting
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2018 - Apr 2019
Manage marketing presence for industrial LED lighting manufacturer. Responsibilities include Trade Show Management, online and social media presence, print marketing (including catalog and direct email creation and distribution) and industry specific membership management. Manage marketing presence for industrial LED lighting manufacturer. Responsibilities include Trade Show Management, online and social media presence, print marketing (including catalog and direct email creation and distribution) and industry specific membership management.
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Recorded Books
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United States
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Book Publishing
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1 - 100 Employee
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Director of Marketing
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Jan 2014 - Aug 2017
- Expertly prepared and implemented a $1M marketing budget - Managed a staff of six specialists across multiple geographic locations within four distinct publishing brands. - Developed B2B sales brochures for multi-disciplinary sales force targeting public, academic and federal libraries.- Established Recorded Books’ first B2C marketing collateral promoting audiobooks and digital products to end users.- Quadrupled social media engagement by cultivating an online book club and partnerships with literary agencies.- Proven leader, spearheading the Midwest Regional Sales Team of four, including the Sales Training Manager.- Coordinated and launched local and national events including 50+ Trade Shows per year, Sales Meetings, speaker engagements as well as developed and moderated multiple panel discussions on literature and audiobooks.- Functioned as the key marketing strategist, leading the company’s largest proprietary brand resulting in over a dozen new digital product launches and driving millions of dollars in new product revenue. - Analyzed market trends to develop strategic marketing initiatives focused on the company’s target audience.- Increased brand recognition and revenue through strategic campaigns of more than 3,000 titles per year. - Expanded distribution of review copies to end users and online reviewers for increased editorial coverage.- Wrote and implemented GES and FedLink contracts for military and federal libraries.- Demonstrated the ability to work with project managers, lead developers and designers, adhering to all project timelines, while maintaining quality and delivering the best results for clients.- Expanded B2C reach through direct mail campaigns, digital/print advertising and push notifications.- Travel – up to 40% Show less
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Regional Sales Manager
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Aug 2005 - Jan 2014
Midwest Regional Sales Manager-Manage Sales Reps for Illinois, Wisconsin, Indiana, Michigan, Iowa and NebraskaFormer ResponsibilitiesNational Accounts Manager (Illinois and Michigan)Federal and Military Sales Manager-Direct Responsibility for Department of Defense and Military Branch Library HQ level relationshipsProduct Manager, Language Learning-Online Language Databases (English/Non-English Language Instruction and Video Sign Language Instruction) & Physical language products (CD, USB, Playaway, digital download)Segment Specialist, Video Games and DVDs Show less
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Division Sales Manager
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Jan 2003 - Aug 2005
Oversee management of inside sales and customer service for Landmark Audiobooks, a division of Recorded Books. Responsibilities included direct to library sales, trade shows and marketing for Distributed Audiobooks (I.e., content not produced by Recorded Books). Moved to Maryland for this position. Recorded Books divested this division, and I returned to Illinois in August 2005 and began working for Recorded Books directly.
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Spiral-Helix/Helix International
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Elk Grove Village, Illinois
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Vice President, International Sales and Marketing
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2001 - Jan 2003
- New Business Development, domestic and international, industrial filtration (capital) equipment. - Spearheaded a full-scale relocation to a new factory and office location. - Proven leader, hiring, training, and mentoring. - Provided hands-on technical support for both domestic and international customers. - Increased referrals by developing lasting relationships with key clients. - Strategically developed media plans for advertising, online marketing, and trade shows. - Continuously exceeded all monthly and annual sales goals. - Negotiated multi-million dollar equipment contracts both directly and through international agents. - International Travel – up to 50% Show less
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Power Parts
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Elk Grove Village, Illinois
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Export Manager
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1997 - 2001
- International Business Development, locomotive equipment supplier. - Increased revenue from less than $1mm to nearly $20mm in three years - Participated in complicated bidding processes for international government railway contracts including local Dutch Auctions in Egypt and South Korea and negotiated Letters of Credit. - Managed a local staff of four and more than a dozen multinational agents around the globe. - International Travel – up to 30% - International Business Development, locomotive equipment supplier. - Increased revenue from less than $1mm to nearly $20mm in three years - Participated in complicated bidding processes for international government railway contracts including local Dutch Auctions in Egypt and South Korea and negotiated Letters of Credit. - Managed a local staff of four and more than a dozen multinational agents around the globe. - International Travel – up to 30%
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Grace Dearborn
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Lake Zurich, Illinois
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Bench Chemist/Product Manager
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1992 - 1997
Began as a Bench Chemist in 1992, for their water treatment division. Pursued Master's degree while employed at Dearborn, and moved into closed treatment systems, ending up doing product management for the petrochemical division while remaining in the lab. Dearborn was sold, and the Lake Zurich location was closed in 1997. Began as a Bench Chemist in 1992, for their water treatment division. Pursued Master's degree while employed at Dearborn, and moved into closed treatment systems, ending up doing product management for the petrochemical division while remaining in the lab. Dearborn was sold, and the Lake Zurich location was closed in 1997.
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Education
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Wittenberg University
BA, Chemistry -
Benedictine University
MS, Management & Organizational Behavior