Experience

PIERER New Mobility GmbH

• Austria
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sales Director

  • Aug 2022 - Present



Bianchi USA

• San Clemente, CA

• Chief Executive Officer

  • Sep 2020 - Sep 2022

  Responsible for identifying and capitalizing on opportunities to align the Bianchi brand with its target consumer through a multi-tier strategy consisting of select distribution, targeted marketing and appropriate partnerships - all supporting Bianchi's platform of innovation and inspiration Responsible for identifying and capitalizing on opportunities to align the Bianchi brand with its target consumer through a multi-tier strategy consisting of select distribution, targeted marketing and appropriate partnerships - all supporting Bianchi's platform of innovation and inspiration



Bravo Sports/Highline Industries

• San Diego, CA

• Senior Vice President

  • Aug 2018 - Oct 2019

  Recruited to lead the specialty bike side of Bravo Sports, which is made up of the Nutcase Helmets, 661 Protection and Pro-Tec Bicycle Helmets. Recruited to lead the specialty bike side of Bravo Sports, which is made up of the Nutcase Helmets, 661 Protection and Pro-Tec Bicycle Helmets.



Interbike and Sports Licensing and Tailgate Show

• San Juan Capistrano, CA

• Vice President

  • Jun 2011 - May 2018

  Recruited to transform declining Interbike Tradeshow and position company to grow a stronger competitive advantage. Based on strong results was given the opportunity to lead Sports Licensing show in 2015. Key Results  Built and led dynamic, high-performing teams that successfully produced the largest events ever for both shows over their long histories.  Grew revenues each year through creative sponsorship engagement and by launching of new activations throughout each event.  Grew considerable new interest in the shows by expertly leading all creative and strategic direction, including annual theme, audience acquisition plan, ad creative, and communication schedule.  Successfully researched, planned, and communicated the move of Interbike from Las Vegas, NV to Reno, NV for the 2018 show cycle.  Adeptly ran Sports Licensing and Tailgate show for 3 years, boosting show growth 5-7% annually.  Generated solid profitability and attained positive industry PR by conceptualizing and launching new retail event focused on educating bicycle retailers on recommended business practices.



BRG Sports

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Director of North American Sales

  • Apr 2010 - Jun 2011

  Hired to grow sales for $100M specialty channel of all bicycle-related products, including Giro and Bell helmets, Blackburn products and Easton components and wheels. Directed all sales management activities targeted at key industry retailers, including independent bicycle dealers, big box sporting goods (Dick’s and TSA), REI, and Performance Bike Shops. Coached and mentored 50 independent sales reps and managed large Canadian distributor. Key Results  Netted solid sales growth in key product categories and overcame competition from major bike brands by creating sales programs that delivered added margins to retailers as an incentive to stock product line.  Launched entirely new line of ultra-high-end cycling shoes in crowded product segments. Created sales tools and representative incentive programs to gain shelf space at key retailers. Initiative was so successful that the product gained immediate traction at REI and other retailers, and currently holds close to 15% market share.  Led the creation of all sales forecasting and budgeting for SRD segment. Collaborated with Finance to generate all bottom-up 2011 forecasting and expense budgets substantially ahead of schedule.  Acted as key player on all strategic marketing initiatives, including B2B site creation, B2C site development, dealer and consumer collateral, PR, tradeshows, and advertising, etc.



Titus Cycles, Inc

• Tempe, AZ

• CEO

  • Apr 2005 - Jan 2010

  Completely reinvented all aspects of the company’s operations, all new sales and marketing strategies, and established strong financial controls throughout the entity.  Grew revenue from $2.1M in 2004 to over $5.6M in 2007 by growing the company’s dealer and distributor base and through improved delivery of new products.  Orchestrated the sale of the company to outside investors in March 2008, resulting in strong financial returns for the original owner  Provided the needed leadership for new ownership that lead to additional capital raises of over $2M in 2008 and 2009  Navigated the company through a very difficult economic crisis in 2008 and 2009 with strategic vision and by making tough financial decisions  Continuously improved profitability throughout the organization by shifting outsourcing of key products to Asia, reducing total SKU’s, and cutting expenses  Researched and initiated the implementation of a completely new computer operating system to manage production, inventory, sales, and accounting  Assembled, trained and motivated an entirely new management team to support the company’s rapid growth



American Bicycle Group

• United States
• Sporting Goods
• 1 - 100 Employee

• V.P. Of Sales and Marketing

  • May 2000 - Jan 2005

  Successfully facilitated the integration of three brand acquisitions and direct European sales strategy within two-year time frame.  Increased sales from $10M in 1999 to over $27M in 2004, by increasing dealer base from 225 dealers to over 435 in five years  Researched and created European direct sales launch strategy for all four bicycle brands (implemented Fall 2001) - went from distributors to dealer direct sales  Established strategic growth plans to attain global sales objectives, including acquisitions, Dealer Direct initiatives in Europe and Tour De France team sponsorship programs.  Provided strong leadership and motivation to sales organization through extensive hands-on sales training at sales meetings and an aggressive in-the-field travel schedule  Successfully launched multiple product introductions of ultra high-end bicycle technology, wetsuits, and apparel via integrated sales and marketing strategies



Cannondale

• Sporting Goods Manufacturing
• 200 - 300 Employee

• Marketing Director/National Sales Manager

  • Jun 1992 - Jan 2000

  Responsible for developing and managing domestic and international marketing strategies for leading brand of high-end bicycles and accessories.  Conceived and executed results-oriented marketing tools to support worldwide sales force, resulting in 21% top-line sales growth. ($146M to $177M)  Helped secure title sponsorship for premier international mountain bike and road racing teams to promote brand and corporate image.  Orchestrated domestic and international public relations efforts for all products, including the introduction of an entirely new product line of high-performance motorcycles.  Developed and managed ($6M) marketing/team budget with full P&L accountability. Responsible for achieving domestic sales objectives through the development and coordination of national and regional sales teams.  Successfully planned and implemented complex sales initiatives and account manager incentive programs.  Revitalized dealer and customer service departments by establishing aggressive sales support programs.  Exceeded 18% sales growth for four consecutive years.



Multiple brands in the cycling industry - Descente, Bianchi, Giro, Nike, Yakima, Look, etc.

• Greater Los Angeles Area

• Independent Sales Representative

  • Jul 1983 - May 1992

  Played an integral role in organization and leadership of three high-profile sales organizations in Southern California.  Generated 20+% increases in sales volumes for multiple brands by developing new distribution channels and increasing brand awareness.  Helped contract additional high-profile bicycle and outdoor brands for established sales groups in Southern California  Grew territory sales from $1.5M annually to more than $4M over nine years. Played an integral role in organization and leadership of three high-profile sales organizations in Southern California.  Generated 20+% increases in sales volumes for multiple brands by developing new distribution channels and increasing brand awareness.  Helped contract additional high-profile bicycle and outdoor brands for established sales groups in Southern California  Grew territory sales from $1.5M annually to more than $4M over nine years.