Experience

CulturalPulse

• Australia
• Marketing Services
• 1 - 100 Employee

• Chief Creative Officer

  • Dec 2019 - Present

  Sydney, Australia As the Chief Creative Officer for award winning agency CulturalPulse, my job is to tell brand stories that build an emotional connection in first language – the language of persuasion. We gather insights from our army of influencers, create compelling, contextual content in first language and amplify through largest multicultural platform in Australia. You’d be amazed at the results of targeted, culturally personalised comms and marketing. Brands: Connecting multicultural… Show more As the Chief Creative Officer for award winning agency CulturalPulse, my job is to tell brand stories that build an emotional connection in first language – the language of persuasion. We gather insights from our army of influencers, create compelling, contextual content in first language and amplify through largest multicultural platform in Australia. You’d be amazed at the results of targeted, culturally personalised comms and marketing. Brands: Connecting multicultural audiences with brands. Clients include Commonwealth Bank, ANZ, Foxtel, Val Morgan, St George Bank, MoneyGram, WorldRemit, Football Federation Australia, Cricket Australia, AFL, DFAT, NSW Government, CFMEU Sports Participation Specialists: 15 years experience in building integrated sports participation programs for governing bodies including the AFL Multicultural Program and Cricket Australia's 'A Sport for All' program to engage under represented groups. Major Events Fan Engagement Specialist: Multicultural fan engagement for major events including Asian Cup 2015, Commonwealth Games 2018, Sudirman Cup 2017, Rugby League World Cup 2017, Rugby League World Cup Nines 2019. Tourism & Education specialist: Driving local and international tourism and education outcomes. Clients include Study Gold Coast, Destination NSW, Tourism Events Queensland, Brisbane Marketing, Australian National University, Southern Cross University.

• Chief Executive Officer

  • Mar 2006 - Dec 2019

  Sydney, Australia Overseeing and driving campaigns and projects to help organisations reach and engage cultural communities. Business lines include Research, Insights, Strategy, Marketing and Campaign Execution and Evaluation. Specialisation with Government, Corporate and Sport clients.



Sydney Kings

• Australia
• Spectator Sports
• 1 - 100 Employee

• Sales and Marketing Director

  • Feb 2004 - Feb 2006

  Sydney, Australia Sponsorship, Membership, Marketing, Community, Indigenous, Multicultural, Inbound/Outbound Tours



Asean Focus Group

• Australia
• Investment Banking
• 1 - 100 Employee

• Associate Director

  • Sep 2001 - Jan 2004

  Sydney Advisory for Australian companies entering South East Asian markets.



IDC Global

• United States
• Software Development
• 1 - 100 Employee

• Co Founder and Vice President Asia

  • Jan 1997 - Sep 2001

  New York, Jakarta, Beijing Managed growth of Asian business across China, Japan, Indonesia, Thailand