Consultant Healthcare

• Oct 2021 - Present

Ipsos Healthcare: market research in the medical world What does the future of the medical sector and healthcare look like and how do you respond to it effectively? How do you become more patient-focused as an organisation? And how does your organization actually compare to the competition? Ipsos Healthcare research provides you with actionable insights to optimise your medical, commercial or launch strategy. We provide insights from all major stakeholders in healthcare: from doctors and nurses to patients and consumers. Our research experts service organisations in pharma, MedTech businesses, care providers, producers and retailers of OTC drugs and health products, brokers, and relevant sector organisations. Our healthcare solutions include: • Patient journeys: how patient populations behave during treatment - from the point of view of both doctor and patient; • Channel research (e.g. RepInsight, Digital Doctor): through which channels do you and your competitors have contact with HCPs, and is this contact appreciated or is there room for improvement? • Communication test: what do HCPs think of the marketing material and do you actually communicate what you intend to communicate? • Product/device test: how does your product/device perform in the real world? Are HCPs and patients enthusiastic? • Brand positioning & brand equity: how do you position your brand and how are your brand and the competing brands seen by HCPs and or patients? • User experience testing: how do HCPs and patients use your product and is all information on your website easy to find? Curious what we can do for you? Get in touch with us and let's talk about the possibilities. 📧 patrick.hondsmerk@ipsos.com 📱 +31 (0)6 15 63 93 57 Show less

Interim Management Consultant

• Mar 2020 - Sep 2021

I founded Syofa Management to carry out a strategic project for Air Liquide, the duration of which was uncertain. After completing this captivating and educational project, I took some time for thoughtful reflection. I have used this period to learn new skills and to take various courses that have strengthened my professional expertise. This unique experience has not only helped me to think more deeply about my goals, but also to better understand my passions and interests. This resulted in me becoming convinced that I wanted to change career paths and continue in healthcare. Show less

Special Projects Manager

• Mar 2020 - Nov 2020

Interim project management.Merger and acquisition project for strategic repositioning.Key project deliverables:● Market analysis for strategy development● Drafting 5-year roadmap for M&A● Guiding first business acquisition through to due diligence phase

Sales Director Benelux

• Apr 2016 - Mar 2020

Air Liquide is a supplier of innovative gas and gas-related technologies and solutions. Within Air Liquide, the Research and Analysis (R&A) department primarily serves universities and public and private laboratory customers. In my role as R&A Sales Director, I was responsible for driving growth in the Benelux laboratory market as Scott Specialty Gases Netherlands' global specialty gas export business. With a passionate team of more than 14 dedicated professionals, I managed to achieve impressive results. Thanks to our efforts, we not only managed to achieve revenue growth of up to €18 million, but also significantly increased profitability. Most importantly, however, we managed to acquire and retain numerous satisfied customers in the process. Show less

General Manager

• Mar 2011 - Apr 2016

VitalAire Nederland is part of Air Liquide Healthcare and provides nursing services and medical devices. The specialist nurses run outpatient services for hospitals and put chronic patients on therapy who are then followed up at home. Services and therapies offered: sleep diagnostics, sleep apnea, diabetes, PEP/Nebulizer therapy and oxygen therapy. I was responsible for the P&L and day-to-day operations of ComCare Medical and VitalAire with a consolidated turnover of 12M (+45FTE). I have merged both organizations into a new entity VitalAir Nederland BV. In addition, I centralized the activities of Heerenveen and Eindhoven at a new patient-friendly location in Eindhoven. Thanks to my business development activities and effective tendering results with health insurers, I have achieved significant improvements in profitability and a revenue increase of more than 40%. Show less

General Manager

• Sep 2006 - Oct 2010

Centrafarm is a pharmaceutical company active in the development, packaging and sale of generic medicines. These medicines find their way to pharmaceutical wholesalers, pharmacies and drugstores. I was responsible for the day-to-day operations and P&L of Centrafarm Nederland BV and its 4 business units Centrafarm Services BV, Centrafarm BV, Healthypharm BV and NeoCare BV with a consolidated turnover of €95M (+130 FTE). With the aim of a better focus, I separated the production and sales activities and realized a strong improvement in both activities. By implementing lean principles in production and changing the shift schedule, the plant's output doubled and performance improved significantly. The preference policy put enormous pressure on the margins of generic medicines. To compensate for this, I sucessfully launched the Neopharm branded OTC product line and established a joint venture with a foundation of dispensing general practitioners in the field of medication rolls. As a member of BOGIN, I have actively participated in the discussions on health care reform in the area of generic medicines and reimbursement in particular. Show less

Manager Marketing & Sales

• 2002 - 2006

○ Leading 10 FTE in the marketing and sales teams; ○ Launching and promoting generic medicines and branded and private label OTC products; ○ Budget management and maintenance of the product portfolio; ○ Initiating and executing promotions, campaigns, events and website development. ○ Leading 10 FTE in the marketing and sales teams; ○ Launching and promoting generic medicines and branded and private label OTC products; ○ Budget management and maintenance of the product portfolio; ○ Initiating and executing promotions, campaigns, events and website development.

Marketing Manager

• 1998 - 2002

○ Leading a marketing team of 2 FTE; ○ Development of the public and hospital pharmacy market; ○ Launching and promoting new products and services; ○ During an organizational crisis caused by the implementation of a new ERP, I led the customer service ad interim to solve problems; ○ Involved in the restructuring process following the decision to withdraw from the wholesale business. ○ Leading a marketing team of 2 FTE; ○ Development of the public and hospital pharmacy market; ○ Launching and promoting new products and services; ○ During an organizational crisis caused by the implementation of a new ERP, I led the customer service ad interim to solve problems; ○ Involved in the restructuring process following the decision to withdraw from the wholesale business.

Marketing Assistant

• 1997 - 1998

Settlement Sub-custodian

• 1996 - 1997