Experience

Alea

• Spain
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Head of Account Management

  • Jan 2023 - Jul 2023

  Leading the Account Management team, Customer Support, and Technical Integrations team in the iGaming industry. My responsibilities include creating annual budget and OKRs for each collaborator. Developing an upselling strategy based on the integration of new operators with our company, and adding new game providers to our portfolio Leading the Account Management team, Customer Support, and Technical Integrations team in the iGaming industry. My responsibilities include creating annual budget and OKRs for each collaborator. Developing an upselling strategy based on the integration of new operators with our company, and adding new game providers to our portfolio



Wallapop

• Spain
• Software Development
• 200 - 300 Employee

• Head of Sales - Motors

  • Sep 2022 - Jan 2023

  Leading sales teams with focus on the Motors category Budget creation ( Baseline and uplift) and metrics for annual monitoring. Insights for product development and pricing strategy Representing the company to our key external stakeholders and maintain close relationships with our top clients Reporting directly to the C-level. Leading sales teams with focus on the Motors category Budget creation ( Baseline and uplift) and metrics for annual monitoring. Insights for product development and pricing strategy Representing the company to our key external stakeholders and maintain close relationships with our top clients Reporting directly to the C-level.



Mercado Libre

• Argentina
• Internet Publishing
• 700 & Above Employee

• Head of Sales - Marketplace Motors

  • Jul 2020 - Sep 2022

  Sales team management: Key Account Executives. In charge of monthly strategy and responsible for the scope of annual plan. Analysis of deviations vs. Forecast followed by an action plan. Negotiation with automotive brands on advertising guidelines on the site: Mercedes Benz, Renault, Volkswagen, Nissan, Ford, General Motors and Toyota. Development Leader of automotive financing project in Argentina.

• Sr. Key Account Manager - Marketplace VIS

  • Apr 2018 - Jul 2020

  Responsible for Key Accounts at Classifieds (Motors). Focus on annual strategy development and implementation. Trucks Category leader. Customer evangelism through product updates and improvements to foster loyalty retention. Budget deviations vs Forecast control and analysis followed by a suitable action plan. Business dynamics management. Negotiation of commercial deals, Official Stores, Interactive Showrooms. Lead the design of an upselling plan for the current client… Show more Responsible for Key Accounts at Classifieds (Motors). Focus on annual strategy development and implementation. Trucks Category leader. Customer evangelism through product updates and improvements to foster loyalty retention. Budget deviations vs Forecast control and analysis followed by a suitable action plan. Business dynamics management. Negotiation of commercial deals, Official Stores, Interactive Showrooms. Lead the design of an upselling plan for the current client portfolio. Monitoring and control of essential KPIs for the business. Development and implementation of projects in conjunction with other teams within the company's ecosystem, to improve the performance of the area and create new businesses within the market.

• Key Account Manager - Motors

  • Dec 2016 - Apr 2018



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Channel & Trade Marketing Manager

  • May 2015 - Dec 2016

  Trade Marketing coordination for Garbarino group, Fravega and Rodo. Sell out analysis, identify opportunities for improvements and establish an action plan. Planning, development and execution of marketing and communication tactic actions. Event and convention development. Negotiation of display in retails and analysis of brand visibility. Implementation and execution of global strategies and guidelines into local markets. Develop of POP materials and display in the retails… Show more Trade Marketing coordination for Garbarino group, Fravega and Rodo. Sell out analysis, identify opportunities for improvements and establish an action plan. Planning, development and execution of marketing and communication tactic actions. Event and convention development. Negotiation of display in retails and analysis of brand visibility. Implementation and execution of global strategies and guidelines into local markets. Develop of POP materials and display in the retails (design, production, approbation, transportation and distribution) Build out In-Store communication campaign for Tv’s, sound systems, and white line products (washer, refrigerator, vacuum and air conditioner) . Merchandise budget administration, acquisition and distribution logistics. Development of BTL activities in support with marketing agencies.

• Sr. Account Manager - Trade Marketing

  • Jul 2014 - May 2015



Ingram Micro

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Analyst

  • Jun 2012 - Jul 2014

  Marketing Campaign development. Budget administration and event planner in Argentina, Chile and Uruguay. Design and sales of promotional bundles packages. Design and diffusion of Newsletters for Argentina, Chile y Uruguay. Relationship management, oriented to results with distribution stakeholders. Negotiations for sponsorships in events

• Marketing Assistant

  • Apr 2011 - Jul 2012