Patty Ward

VP of Sales & Education at Detroit Grooming Company
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Location
Ostrander, Ohio, United States, US

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Debbie Haptonstall

Patty is very detailed-oriented and produced great results for the company.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • VP of Sales & Education
      • Aug 2021 - Present

    • Assistant Head Coach (National Director of Sales & Education)
      • Jan 2018 - Aug 2021

    • Executive Director of Education & Sales; North America
      • Jan 2018 - Aug 2021

      I direct the national sales for an extensive product line and lead the education and training program. I conduct needs-based analyses to drive product marketing and volume sales strategies and research education trends to provide innovative opportunities aimed at increasing sales success. I organize, schedule, and conduct in-salon training and Continuing Education events to provide coaching and mentoring to internal and external sales reps. Regularly collaborate with Senior Leadership to identify needs and create business and operational strategies. • I spearheaded the development of an online training platform and the Sales and Educator Certification program; developed the Education Procedures Manual.

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Director of Education & Sales
      • Jan 2015 - Jan 2018

      In this role, I oversaw the development and implementation of global education and sales programs including Retail Education, Professional Services, Education Administration, and Institutes/Beauty & Barber Schools. I facilitated the support and development of the education and sales teams and led substantial growth across all channels within region. I planned national and international tradeshows and events, and supported R&D and color conversions. In this role, I oversaw the development and implementation of global education and sales programs including Retail Education, Professional Services, Education Administration, and Institutes/Beauty & Barber Schools. I facilitated the support and development of the education and sales teams and led substantial growth across all channels within region. I planned national and international tradeshows and events, and supported R&D and color conversions.

    • Sweden
    • Construction
    • 1 - 100 Employee
    • Global Director of Sales & Education
      • Feb 2015 - Dec 2017

      I am currently managing existing distributor partners and engage in new sales opportunities within those distributors. I actively prospect new business with each distributor partner to build sales and new business relationships. I help to create strategies to sell, gain market share and acquire new accounts as well as up-sell and develop growth opportunities with current and active salon partners. I work with Regional Sales Managers in directing the field sales team, cold calling, and new-door openings within distributor management teams I attend the quarterly planning meetings to grow new and existing business, and develop impactful monthly sales meeting presentations for distributor as well as educational presentations and class formats. I work diligently to ensure the field sales and education teams are spending the appropriate amount of time with their distributor team in the field helping to drive sales. I also execute bi-weekly and or monthly coaching sessions with the field sales and education teams. I deal with the internal communication to across the departments within the manufacturer organization as well as the distributors to achieve sales goals while working closely with operations on allocations by distributors. I initiate and create strategic sell- thru programs to drive sell-in, sell through and re-purchases at salon level.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Eduation Training Manager
      • Feb 2013 - Feb 2015

      Ambitious Director of Sales, Marketing & Education who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals. I offer outstanding presentation, communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude. I am an innovative executive and marketing professional experienced in high-volume, multi-unit, retail and business operations. Desires a high-level position in a professional corporate environment.Skill Highlights:  Project management Leadership/communication skills Product development Product Analysis Product line expansion Business operations organization Multi-unit Operation Management Team Building Departmental Operations Management Time and Resource Optimization Time Management Organizational Skills Organizational Restructure and Change New Business Development Fast Learner Hard-worker Interpersonal Skills Leader Performance Evaluations New product delivery Client account management Budgeting expertise Expense Control P&L Management Employee relations Self-motivated Market research and analysis Customer-oriented Training and Development Business Development Event Management and Promotion Vision Workflow Planning Diverse Market/Industry Knowledge Market Analysis Marketing Branding

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Senior Regional Director of Sales, Marketing, & Education
      • Jan 2013 - Jan 2015

      I directed the development and strategic planning for Midwest, East Coast, and Southeast markets. I supported new product research and development activities, set product benchmarks, and created plans for mass production. Aligned marketing and sales opportunities with budgets and provided training and development opportunities for sales teams. I directed the development and strategic planning for Midwest, East Coast, and Southeast markets. I supported new product research and development activities, set product benchmarks, and created plans for mass production. Aligned marketing and sales opportunities with budgets and provided training and development opportunities for sales teams.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Senior Education Manager
      • 2011 - Feb 2013

      Facilitate the support and development of the Regional Education Managers as they relate to the salons and distributors. Collaborate with the Director of Salon Relationships to identify needs pertaining to all field education activities and initiatives. Align with marketing and sales for distributor and show support from the education department, and communicate all aspects of staffing and budgets to the Director of Salon Relationships.-Management of Regional Educators-Create/Develope education classes, internal training, -Platform/Artistic work-Monthly status reports to include detailing of all field activities-Maintain training calendars and attendance reports from classes-Research innovative ideas to deliver education trainings to Kenra internal and external-Support the development of an Education Procedures Manual with education and sales management teams-Identify and uncover territory and salon education needs and report to Director of Salon Relationships-Organize and conduct “in salon” and “cluster” education events-Educate internal and external sales teams on technical information regarding Kenra Professionals complete product portfolio-Effectively communicate pending education events to Regional Managers-Support manufacture and distributor events as requested-Promote all Kenra Professional educational opportunities to salons and stylists and ensure consistency-Support sales on all current education activities as needed-Special projects assigned as needed

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Regional Director of Professional Sales & Education
      • Jan 2010 - Jan 2012

    • Regional Education Manager
      • Feb 2005 - Feb 2011

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Executive Director of Sales and Education
      • 2008 - 2010

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Regional Manager/Education
      • 2003 - 2005

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Education
      • 2002 - 2004

    • United States
    • Retail
    • 1 - 100 Employee
    • Stylist
      • 1984 - 1988

    • Higher Education
    • 1 - 100 Employee
    • Student/Educator
      • 1984 - 1985

Education

  • The Ohio State School of Cosmetology & Barber Styling The Hair Experts
    Hair Dedign & Business Management, Hair Design & Management
    1984 - 1985

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