Patricia Pereda

Founder Rosa Maïtea at Rosa Maïtea Jewelery
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Spanish -
  • French -
  • English -
Skills

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Cecile Arbault

Patricia a su mener avec détermination et énergie la transformation de Didier Guerin vers Guerin Joaillerie, une marque jeune, attractive, premium, à son image !

Estelle Vidal

Patricia est une excellente professionnelle, notamment sur ce qui touche à toutes les problématiques de marque. Positionnement, repositionnement, branding, stratégie de l'offre, stratégie marketing et communication, stratégie digitale... Force d'innovation, de curiosité et d'engagement, elle sait emmener les marques sur de nouveaux territoires, en recherche de nouvelle rentabilité.

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Credentials

  • Marketing Tools: Digital Marketing
    LinkedIn
    Oct, 2019
    - Sep, 2024

Experience

  • Rosa Maïtea Jewelery
    • France
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Founder Rosa Maïtea
      • Mar 2021 - Present

      Création de Rosa Maïtea. Rosa Maïtea est la première marque de joaillerie éthique et joyeuse qui fait des bijoux comme de petites bombes d'amour, en or et diamants recyclés et pierres précieuses 100% traçables de la mine au bijou. www.rosamaitea.com Création de Rosa Maïtea. Rosa Maïtea est la première marque de joaillerie éthique et joyeuse qui fait des bijoux comme de petites bombes d'amour, en or et diamants recyclés et pierres précieuses 100% traçables de la mine au bijou. www.rosamaitea.com

  • Groupe Galeries Lafayette
    • France
    • Marketing and Digital Communciation Director; Executive Commite member GUERIN JOAILLERIE
      • Sep 2013 - Sep 2020

      Mission: Repositioning and modernization of the jewelery brand Didier Guerin after its acquisition by the Galeries Lafayette group. Creation of the new brand Guérin Joaillerie in 360°. Five areas of responsibility to give the coherence to the brand: • Marketing et Communication Digital: Impulse of the digital strategy of the brand. Creation of branded content for the merchant website and all digital media including social networks. Implementation of digital advertising actions. Participation to the launch and follow up of the CRM program. • Collections: Structuring and definition of product assortments, development of collections, briefing and management of jewelery designers and artists studios, coordination of product launches, optimization of management ratios, follow up of the performance of collections, supervision and animation of teams, control of the budget. - Renewal, rationalization and modernization of the 80% of the offer, creation and launch of 15 collections per year • Marketing et Communication: Redesign of the brand's positioning, creation of the new brand platform, creation of branded content for all customer contact points, development of online and offline marketing and sales plan, definition of commercial/retail operations, conception of the communication strategy, media plan, and PR. - Change of name, identity, and first advertising launch of the brand - Launch of the new website and social media platforms •Visual Merchandising and Brand Identity: global redefinition of the new visual identity, merchandising and store architecture. Establishment of the department, creation of a book merchandising and implementation of new merchandising in 25 shops. Team Management. Show less

  • ESSEC Business School
    • France
    • Education Administration Programs
    • 700 & Above Employee
    • Intervenante invitée ESSEC
      • Sep 2019 - Sep 2019

      Intervenante ESSEC Business School "How to reposition a brand" Intervenante ESSEC Business School "How to reposition a brand"

  • Majorica
    • Spain
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Director Marketing and Communication
      • Sep 2010 - Sep 2013

      As consultant for Codes de Luxe, consulting company specialized in the luxury sector, I have re-launched the new brand identity of Majorica an Spanish jewellery brand, worldwide, modernizing all areas: *new logo, new corporate image *new advertising campaigns * launch of the new website creation * new merchandising * product developpement. As consultant for Codes de Luxe, consulting company specialized in the luxury sector, I have re-launched the new brand identity of Majorica an Spanish jewellery brand, worldwide, modernizing all areas: *new logo, new corporate image *new advertising campaigns * launch of the new website creation * new merchandising * product developpement.

  • Puig
    • Spain
    • Motor Vehicle Parts Manufacturing
    • 1 - 100 Employee
    • International Marketing Developement Group Manager for PACO RABANNE PARFUMS
      • May 2010 - Sep 2010

      As consultant for Code de Luxe, consultancy company that I have created specialized in the luxury sector, I was in charge of the conception of a strategic worldwide marketing plan 2012 for leader fragrances 1 Million and Lady Million for Paco Rabanne. * Lady Million Launch press presentations worldwide * Conception of merchandising activities in the point of sale * Development of the coffrets and seasonal promotions * Development of the Lady Million site web * 2 products managers at charge. Show less

  • Boucheron
    • France
    • Luxury Goods & Jewelry
    • 400 - 500 Employee
    • International Marketing Consultant for BOUCHERON
      • Jan 2010 - Jun 2010

      As consultant for Code de Luxe, I had two missions: * Making a global analysis of the commercial strategy. * Restructuration of the brand's collections by lines and segments. As consultant for Code de Luxe, I had two missions: * Making a global analysis of the commercial strategy. * Restructuration of the brand's collections by lines and segments.

  • L'OREAL
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Group Product Manager at L'OREAL PARIS
      • 2002 - 2006

      The objectif was to recovery the hair care brand Elsève in the Spanish market by implementing a deep restructuration of the product range, the distribution, the merchandising and the communication. ⋅ Increase of 10% in the space designed to the brand in the points of sale (Carrefour, Auchan, etc..) ⋅ Increase of 8% in the media budget up to 11 M€ in order to obtain a more relevant SOS and SOV. ⋅ « Boost up » of Elsève Anti Dundruff global launch getting a +12% of DV. ⋅ Execution of national advertising campaigns: TV ads, communications TV programs, and PR actions. 11M€ budget. Show less

  • LA FABRICA
    • Spain
    • Restaurants
    • 1 - 100 Employee
    • Marketing and Sponsorship director
      • Mar 1999 - Feb 2002

      In a moment of crisis and a risk of continuity of the cultural project PhotoEspana (66 photographic exhibitions in major cultural centre and 500,000 visitors) secure funding and ensure continuity of the project. ⋅ Development of marketing plans and creative PR events personalised to the needs of luxury brands. ⋅ Obtained Sponsors by creating events tailored for marketing strategies of products launch or visibility in the cultural events we organized : Louis Vuitton, L’Oréal, Hugo Boss, Loewe, Ritz Hotel, BMW, Nokia, Heineken, J&B, etc… ⋅ Implementation of a new global advertising campaign with a pub agency in a collaborative sponsorship. Show less

  • KPMG
    • Brazil
    • Construction
    • Consultant for the Guggenheim Museum Bilbao
      • Jan 1998 - Jan 2000

      Definition and structuration of the financial sources for the new Guggenheim opened in Bilbao. * Corporate sponsoring: structuration in different categories * Friend's community * Restaurant and boutique Definition and structuration of the financial sources for the new Guggenheim opened in Bilbao. * Corporate sponsoring: structuration in different categories * Friend's community * Restaurant and boutique

Education

  • HEC Paris
    Digital Marketing
    2018 - 2018
  • ESSEC - ESSEC Business School
    MBA, International Luxury Brands Management (Paris, France)
    2006 - 2007
  • City University (GB)
    MA, Arts Management (London)
    1996 - 1997
  • Universidad de Deusto
    Law and business, Law and business
    1990 - 1995

Community

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