Patricia Jiménez-Poyato
Global Business Development-Key Account Manager Pharma at Savana- Claim this Profile
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Experience
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Savana
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Spain
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Hospitals and Health Care
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1 - 100 Employee
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Global Business Development-Key Account Manager Pharma
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Apr 2023 - Present
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Seqirus
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Vaccines Market access manager
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Jun 2021 - Apr 2023
Working side by side with national and regional health departments designing and carrying out strategic plans for the incorporation of our flu vaccines in vaccination schedules in 7 regions (within and outside the national tender agreement) and 3 government bodies. Stakeholders: Ministry of health, regional departments of health and national public health agencies, and KOLs specializing in preventive medicine, microbiology, pediatrics, and immunology, as well as The Spanish Agency of Medicines and Medical Devices. Management of influenza campaigns: contract negotiation, campaign preparation, distribution supervision, daily incident management, as well as post-campaign including billing and dose collection in each of the accounts. Cold chain: National communicator with all distribution points to ensure the correct execution of the vaccines cold chain. Show less
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MSD España
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Spain
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Pharmaceutical Manufacturing
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200 - 300 Employee
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Dec 2018 - Jan 2021
Medical visit both F2F and digital for Janumet®, Januvia® promotion and ertugliflozins launch(Steglatro® y Segluromet®).Audiences: Endocrines, cardiology, GP and internal medicine.Management and implementation of local, regional and national plans within the territory withing a decreasing territory, being able to change the growth tendency from -7% to +3% in a year.Project development with scientific societies: SEMERGEN en red and Proyecto MIRA and CAMINA Organization of district and regional activitiesBudget management and review of territorial sales Show less
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Nov 2019 - Sep 2020
Strategy development and implementation of ertugliflozin launch campaignCollaboration with the Global Business Line for the strategy definition and regional adaptation.2021 Marketing plan elaboration for the diabetes franchise portfolio (Januvia®, Janumet®, Steglatro® and Segluromet®), according to client, target and sales goals.Sales review: market trends, opportunities and barriers identification in the DM2 market and competitors monitoring with the aim to adjust the plans accordingly to the market.Implementation of the ACE Project (Advanced Customer Experience): to measure the quality of client’s interaction through KPI analysis (channel, affinity, content)Liaise with direct partners (DOLs, KOLs, scientific societies), media agencies and support teams (medical & legal affairs, branding, sales, BI) in the organization of both online and offline activities. Show less
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Brand Customer Manager Junior: Unidad cardiovascular
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Oct 2017 - Sep 2018
Ezetimibe (Ezetrol® e Inegy®): loss of exclusivity: Brand retention design and implementation campaign, with a Brand retention result greater than 95% the first six months Organization of national activities Responsible for the units’ digital plan: mailing campaigns, social media, SEO and SEM positioning. Ezetimibe (Ezetrol® e Inegy®): loss of exclusivity: Brand retention design and implementation campaign, with a Brand retention result greater than 95% the first six months Organization of national activities Responsible for the units’ digital plan: mailing campaigns, social media, SEO and SEM positioning.
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Farmacéutico
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Mar 2017 - Sep 2017
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FREMAP
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Spain
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Hospitals and Health Care
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700 & Above Employee
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Farmacêutica clínica
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May 2017 - Jul 2017
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Farmacéutico
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Feb 2017 - May 2017
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Education
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Talento-EPHOS
MBA on pharmaceutical and biothecnological companies -
Universidad Complutense de Madrid
Bachelor's degree, Pharmacy -
Université de Lorraine
Docteur en Pharmacie -
Colegio Nuestra Señora del Recuerdo