Experience

Enrollment Advisory Group

• United States
• Higher Education
• 1 - 100 Employee

• Director of Global Marketing & Recruitment

  • Oct 2020 - Present

• Admissions Marketing Specialist

  • Sep 2017 - Oct 2020

  www.enrollmentadvisory.com • EAG is a global recruitment and marketing solutions firm providing enrollment strategies and outcomes for colleges and universities to meet their domestic and international enrollment goals. • EAG assists clients with creating efficient and effective admissions operations. Through a comprehensive assessment, we examine all aspects of your admissions operation, including but not limited to recruitment strategies, search campaigns, marketing communications, effective use of CRMs, digital marketing strategies, and visitation programs.• EAG provides access to international recruitment through a unique private consortium approach and our network of international agents can help you accomplish your enrollment goals.• EAG’s team of well-rounded professionals – with nearly 175 years of combined experience – comprises a diverse range of professionals with global experience that transcends the higher education industry. This allows us to offer a wider and higher perspective with solutions grounded in corporate best practices, while remaining true to our core roots in international recruitment and admissions strategy.



Johnson & Wales University

• United States
• Higher Education
• 700 & Above Employee

• Admissions Marketing Director

  • Jul 2005 - Jul 2017

  •Collaborated with cross-functional stakeholders - department deans, admissions directors, athletics, student services and financial aid to develop marketing materials for prospective students, parents and educators.•Directed and executed marketing campaigns for multi campus system targeting domestic and international students for undergraduate, graduate and continuing education programs. Created a multi-channel communications plan that contributed to the enrollment of nearly 5,000 new students from 50 states and 90+ countries.•Directed strategy and content direction for admissions social media platforms. Awarded merit and silver award for social media campaigns in 2016 Education Digital Marketing Awards.•Responsible for overseeing campaign workflow process between marketing and database teams to identify target audiences and build segmented campaigns within CRM system.•Managed online lead generation and conversion campaigns, utilizing PPC, landing pages, geo-targeting, geo-fencing and SMS. Worked directly with vendors to execute, track and analyze internet and mobile marketing objectives.•Spearheaded development of archiving process to facilitate coordination of materials during NEASC audits.•Researched and recommended project management system allowing internal design and marketing teams to manage projects and proof materials collaboratively.•Team member of University branding committee executing $3 million brand awareness campaign.•Team member of committee tasked with creating new CMS user guide.

• Assistant Marketing Director

  • Jun 2003 - Jun 2005

  •Collaborated with admissions directors to obtain updated information for inclusion in printed marketing materials and advertisements.•Assessed market opportunities. Remained current in branding trends and best practices and applied knowledge to campus marketing and recruitment plans.•Conceptualized and executed print piece featuring CD with visitor tracking. Named Merit winner in 2003 Admissions Advertising Awards.•Member of University website revision team. Website awarded Gold medal in 2003 Admission Advertising Awards.•Provided final approval of marketing collateral and advertising copy. Created production schedule and coordinated with various university departments - Database, Digital Communications, Graphic Design and University Communications to ensure production projects met deadlines.•Developed print production budget and managed production costs and scheduling, ensuring on time delivery while staying within budget. •Sourced third-party vendors for outside mail houses and print/digital advertising. Obtained bids, selected vendors and approved invoices.•Member of CRM implementation team.

• Admissions Marketing Coordinator

  • Jan 2001 - Jun 2003

  •Managed outside vendor and coordinated production of 48 videos for new website.•Introduced and implemented university’s initial online application.•Worked directly with online agency to launch PPC campaigns. Created reports and communicated campaign results to admissions directors.•Collaborated with email coordinator to develop and execute a suite of email campaigns targeting domestic and international prospective students.• Obtained updated information from university departments for inclusion in printed admissions materials and advertisements. Responsible for proofing copy and meeting production deadlines.