Patricia Obaro Odje
Marketing Campaign Manager at EMI Records- Claim this Profile
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Experience
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EMI Records
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United Kingdom
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Musicians
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1 - 100 Employee
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Marketing Campaign Manager
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Sep 2020 - Present
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Marketing Co-ordinator
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Feb 2019 - Sep 2020
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PBELLE COMMUNICATIONS
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United Kingdom
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Advertising Services
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Freelance Marketer, Artist Liaison & PA
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Feb 2015 - Present
I am a freelance project manager, working in marketing, events and promotions for a variety of different people and brands. - Creates effective marketing strategies on behalf of a range of clients (both B2C and B2B)-Provides sales support for pitches, presentations and outreach for sponsorships-Managing ad campaigns such as Google Adwords and paid social media advertisement- Manages timeline, logistics and accountability of each event from inception to closure- VIP/Talent liaison for high-profile industry events - Content creations across websites, blogs and social platforms (Twitter, Facebook, YouTube, Instagram)- Carries out extensive marketing research on competitor activity (Google, Sysomos)- Conducts digital and print PR outreach establishing new contacts- Provides frequent PR updates of coverage and maintains key industry relationships- Utilizes promotional flair during campaigns, directing the advertising, promo and event staff
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Link Up TV LTD
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United Kingdom
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Entertainment
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1 - 100 Employee
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Project Coordinator
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Feb 2015 - Feb 2019
Link Up TV are one of UK’s biggest platforms urban music and entertainment. I oversee projects, lead promotions, monitor engagement and manage small and large scale events for our audience. - Liaises with the CEO to run frequent update meetings on ongoing strategy and budgets- Manages timeline, logistics and accountability of each event from inception to closure- Coordinates marketing materials, production and booking acts according to project requirements- Analyses mailing systems and Youtube content reporting back growth to partnered companies- Creates event/shoot schedules including role allocation for interns - Monitors content and engagement across Twitter, Facebook, Instagram and YouTub- Paid media campaigns including social media ads for Twitter, Facebook and Instagram - Identifies new opportunities for partnerships and collaborations with brands and people
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Music Journalist
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Mar 2015 - Jun 2017
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UK Oracle User Group
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Freelance Marketing Executive (Interim)
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Jun 2017 - Oct 2018
UKOUG are an IT client that I contract with on an ad-hoc basis, supporting the marketing team on campaigns and event for Oracle professionals in the UK & Ireland - Create content schedules and copy for LinkedIn, Twitter, Google+ and Facebook- Creates articles for web blog posts and publication outreach- Uses mailing system (Communicator) to monitor engagements on mail outs- Pre and post event news articles for the UKOUG website - Competent on Guidebook for the UKOUG app for delegates to see event schedule- Staff on-set schedules for large scale exhibition and conferences.- Paid media campaigns including social media ads for Twitter, Facebook and Instagram - Campaign reports of emails, budgets, social media and event websites
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STAMINA PARTIES
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Entertainment
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Events Marketing Manager
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Aug 2016 - Apr 2018
Stamina is one of the UK's best urban events companies, with 7 years experience in running both small and large scale events in major cities.Key responsibilities include:Plan marketing campaigns and timelines Oversee mail out and social media schedules Talent liaison at live events Outreach and PR establishing and maintaining external relationships PA to three directors, handling diary management, meeting minutes and team management
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Digital Content Creator
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Jan 2016 - Aug 2016
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WeWantAnyCar.com
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Content Creator (Contractor)
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Jan 2016 - Apr 2016
Freelance Freelance
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NELSPRUIT COMMUNICATIONS LIMITED
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United Kingdom
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Media Production
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1 - 100 Employee
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Social Media Executive (contractor)
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Jul 2015 - Jan 2016
Nelspruit Comms is a the No.1 Multi-Ethnic Brand Sales, Marketing & Product Development Agency in the UK – with specialism in Europe, Africa & Middle East. They have over 20 years experience representing multiple international beauty and hair brands across EMEA such as; Unilever, Motions, ORS and Cantu. - Worked with Nelspruit's clients, monitoring trends and overseeing all online activities.- Content Creation across all social media channels including Facebook, YouTube, Twitter and Instagram - Scheduled creative written and visual copy on Facebook, Instagram, Twitter and YouTube- Ensured continuous interaction with customers and responds to queries on social media platforms- Liaised closely with brand managers to ensure all featured content is in line with the promotional calendar- Completed monthly social media reports to ensure the right message is being delivered to consumers- Assisted at press events, interacting with new and existing customers - Event Management during Africa Fashion Week London where Motions are main sponsors - Enhanced creativity of brand by developing new social media strategies- Maintained brand awareness by identifying new marketing opportunities and advises wider team on best courses of action to take- Analysed social media content of hair and beauty brands that are relevant to Motions target audience
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BMW Park Lane
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Front of House Services
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Jun 2014 - Oct 2015
- Provided a five star client service in MINI and BMW showrooms- Ensured customers are greeted and serviced in a timely and efficient manner.- Provided current brand and model knowledge on vehicles to customers and tourists alike.- Ensured vehicle handovers and test drives between sales and clients are seamless and as comfortable as possible. - Submitted daily customer enquriy logs to management, including face to face and switchboard enquiries. - Set up refreshments for meeting rooms at board level.- Extensive knowledge with using the KMCL Kerridge system to process customer orders and purchases within the BMW/MINI/Motorrad lifestyle shops.
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Freelance Makeup Artist/Beauty Therapist
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Jun 2010 - Oct 2015
- Conducted client consultations prior to each booking- Provided hair and makeup artistry services (clients include: Amerie Amor Channel 5, Commercial Express, Magazine, Miss Congo UK 2013, Mr Hudson, The Debut Mag- Provided beauty therapy services to individual clients - Conducted client consultations prior to each booking- Provided hair and makeup artistry services (clients include: Amerie Amor Channel 5, Commercial Express, Magazine, Miss Congo UK 2013, Mr Hudson, The Debut Mag- Provided beauty therapy services to individual clients
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AMOR MAGAZINE LIMITED
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United Kingdom
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Writing and Editing
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1 - 100 Employee
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Beauty Editor
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Sep 2013 - Jan 2015
Amor Magazine is a lifestyle magazine aimed at young women aged 18-25. I managed a small team of writers and ran courses on behalf of Southwark Council for AQA accredited qualifications. - Oversaw a small beauty writing team for both online and print articles- Created social media marketing campaigns to attract young students to our publication- Content creation across all social media platforms (Twitter, Facebook, YouTube, Instagram)- Built a network of key contacts in the beauty and wellbeing industry
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Education
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University of Kent
Bachelor of Arts with Honours (BA), Criminology and Sociology, Upper Second Class With Honours - Obtained -
London College of Beauty Therapy
Fashion and Photographic Makeup -
London College of Beauty Therapy
Beauty Therapy -
St Francis Xavier Sixth Form College
A Levels -
Notre Dame RC Girls' School, Southwark
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Squared Online
Google Squared Digital Marketing, Marketing