Patricia Martinez Acero-Riesgo

Global Partnerships Manager at MAD Lions
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Contact Information
us****@****om
(386) 825-5501
Location
Pozuelo de Alarcón, Community of Madrid, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency
  • Francés Elementary proficiency

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Experience

    • Spain
    • Entertainment
    • 1 - 100 Employee
    • Global Partnerships Manager
      • May 2023 - Present

    • United States
    • Software Development
    • 700 & Above Employee
    • Brand Partnerships
      • Sep 2021 - May 2023

      - Account and project manager - Brand activations and campaigns' planning, management and monitoring (both online and offline) - Brand event's production and management - Marketing strategy development for each campaign according to the objectives to be achieved - P&L execution - Management of marketing budgets according to the agreed KPIS - Negotiation, billing and procurement of goods and services needed for the proper development of brand activations - Coordination and supervision of different working teams during brand experiences & activations - Develop and maintain effective working relationships with clients and suppliers - Understand client's needs and translate them into commercial solutions - Use of data and metrics to drive continuous improvement in projects, processes and methodologies - Manage project risks, identifying and mitigating potential roadblocks and thereby ensuring that projects are delivered with excellence - Strong collaboration with marketing and CRM department - Campaign performance measurement according to established KPIS - Results report presentation Show less

    • Spain
    • Spectator Sports
    • 1 - 100 Employee
    • Sponsorship Manager & Business Development
      • Jun 2020 - Aug 2021

      - Key Account Manager and team Coordinator -Develop and submit high-quality sponsorship proposals, recruiting more than 28 sponsors in a year - Achieve sponsorship sales revenue goals - Brand activation's planning and management - Implement effective strategies to increase brand awareness and consumer volume -Make weekly account visits to ensure sponsors have everything they need to operate effectively - Present activation performance to the client, focusing on their brand objectives - Creation of Rayo Majadahonda's loyalty plan and Business Club - Creation of the marketing strategy for Rayo Majadahonda Esports Academy - Generate new income resources, such as the creation of "Basilio Goalkeeper Academy", adding value to the Club Show less

    • Spectator Sports
    • 1 - 100 Employee
    • Brand executive
      • Mar 2019 - May 2019

      - Development and management of all brand activations (La Mutua) in the sporting event - Client service: permanent contact with La Mutua - Coordination of all brand awareness activities carried out by the client - Development and management of all brand activations (La Mutua) in the sporting event - Client service: permanent contact with La Mutua - Coordination of all brand awareness activities carried out by the client

    • Advertising Services
    • 700 & Above Employee
    • Iberdrola's Account Executive
      • Sep 2017 - Apr 2018

      - Account executive - Campaigns development - Content creation - Account executive - Campaigns development - Content creation

    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Profesor de inglés
      • Jun 2015 - Mar 2016

      - English teacher (kids from 4 to 10 years old) - Carry out the "kids and us teaching method" which requires a different way of learning from any other English school - Learning methodology: based on the natural process of mother tongue adquisition, - English teacher (kids from 4 to 10 years old) - Carry out the "kids and us teaching method" which requires a different way of learning from any other English school - Learning methodology: based on the natural process of mother tongue adquisition,

  • Onda Universitaria
    • Universidad Francisco de Vitoria
    • Radio host
      • Oct 2014 - Jun 2015

    • Assistant Financial Accountant
      • Jun 2013 - Sep 2013

      Administration, balance and accounting assistant Administration, balance and accounting assistant

Education

  • Columbia University in the City of New York
    Columbia University Summer Seminar, Sports Management - Real Madrid Business School
    2022 - 2022
  • Escuela Universitaria Real Madrid Universidad Europea
    MBA Sports Management, Escuela Universitaria Real Madrid
    2019 - 2020
  • EAE Business School
    Digital Marketing & E-Commerce
    2021 - 2022
  • Universidad Francisco de Vitoria
    Periodismo y especializado en Periodismo Multimedia, Comunicación, periodismo y actividades afines
    2014 - 2019
  • Universidad Francisco de Vitoria
    Grado en Administración y Dirección de Empresas
    2013 - 2014

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