Patricia Martinez Acero-Riesgo
Global Partnerships Manager at MAD Lions- Claim this Profile
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Inglés Full professional proficiency
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Español Native or bilingual proficiency
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Francés Elementary proficiency
Topline Score
Bio
Experience
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MAD Lions
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Spain
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Entertainment
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1 - 100 Employee
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Global Partnerships Manager
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May 2023 - Present
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Fever
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United States
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Software Development
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700 & Above Employee
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Brand Partnerships
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Sep 2021 - May 2023
- Account and project manager - Brand activations and campaigns' planning, management and monitoring (both online and offline) - Brand event's production and management - Marketing strategy development for each campaign according to the objectives to be achieved - P&L execution - Management of marketing budgets according to the agreed KPIS - Negotiation, billing and procurement of goods and services needed for the proper development of brand activations - Coordination and supervision of different working teams during brand experiences & activations - Develop and maintain effective working relationships with clients and suppliers - Understand client's needs and translate them into commercial solutions - Use of data and metrics to drive continuous improvement in projects, processes and methodologies - Manage project risks, identifying and mitigating potential roadblocks and thereby ensuring that projects are delivered with excellence - Strong collaboration with marketing and CRM department - Campaign performance measurement according to established KPIS - Results report presentation Show less
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C.F. Rayo Majadahonda S.A.D.
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Spain
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Spectator Sports
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1 - 100 Employee
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Sponsorship Manager & Business Development
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Jun 2020 - Aug 2021
- Key Account Manager and team Coordinator -Develop and submit high-quality sponsorship proposals, recruiting more than 28 sponsors in a year - Achieve sponsorship sales revenue goals - Brand activation's planning and management - Implement effective strategies to increase brand awareness and consumer volume -Make weekly account visits to ensure sponsors have everything they need to operate effectively - Present activation performance to the client, focusing on their brand objectives - Creation of Rayo Majadahonda's loyalty plan and Business Club - Creation of the marketing strategy for Rayo Majadahonda Esports Academy - Generate new income resources, such as the creation of "Basilio Goalkeeper Academy", adding value to the Club Show less
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MTP
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Spectator Sports
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1 - 100 Employee
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Brand executive
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Mar 2019 - May 2019
- Development and management of all brand activations (La Mutua) in the sporting event - Client service: permanent contact with La Mutua - Coordination of all brand awareness activities carried out by the client - Development and management of all brand activations (La Mutua) in the sporting event - Client service: permanent contact with La Mutua - Coordination of all brand awareness activities carried out by the client
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Iberdrola's Account Executive
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Sep 2017 - Apr 2018
- Account executive - Campaigns development - Content creation - Account executive - Campaigns development - Content creation
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Kids&Us - English Kids&Teens
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Spain
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Education Administration Programs
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1 - 100 Employee
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Profesor de inglés
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Jun 2015 - Mar 2016
- English teacher (kids from 4 to 10 years old) - Carry out the "kids and us teaching method" which requires a different way of learning from any other English school - Learning methodology: based on the natural process of mother tongue adquisition, - English teacher (kids from 4 to 10 years old) - Carry out the "kids and us teaching method" which requires a different way of learning from any other English school - Learning methodology: based on the natural process of mother tongue adquisition,
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Onda Universitaria
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Universidad Francisco de Vitoria
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Radio host
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Oct 2014 - Jun 2015
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Brumana S.A
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Madrid
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Assistant Financial Accountant
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Jun 2013 - Sep 2013
Administration, balance and accounting assistant Administration, balance and accounting assistant
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Education
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Columbia University in the City of New York
Columbia University Summer Seminar, Sports Management - Real Madrid Business School -
Escuela Universitaria Real Madrid Universidad Europea
MBA Sports Management, Escuela Universitaria Real Madrid -
EAE Business School
Digital Marketing & E-Commerce -
Universidad Francisco de Vitoria
Periodismo y especializado en Periodismo Multimedia, Comunicación, periodismo y actividades afines -
Universidad Francisco de Vitoria
Grado en Administración y Dirección de Empresas