Experience

Barracuda PR (Public Relations)

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Strategist

  • Oct 2022 - Present



Freelance

• Freelance Content Strategist

  • May 2019 - Present



Lucchese Bootmaker

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Marketing Product Photographer

  • Nov 2021 - Oct 2022

• Marketing Coordinator

  • Nov 2019 - Oct 2021



UTEP Hockey

• Director of External Operations

  • May 2016 - Aug 2020

  Team Management1. Manage club forms including travel requests, travel insurance, player waivers, coaching documents, emergency contact info, club rosters, injury reports, RSO documents, and player eligibility.2. Maintain club expenses3. Manage club calendar and school schedules4. Organize club functions5. Organize team/player contracts 6. Serve as liaison with UTEP staff advisor7. Oversee the daily operations of the club and act as a liaison with UTEP Rec Sports8. Assist with fundraisersCompliance 1. Monitor Academic progress of all players to maintain ACHA eligibility and UTEP School Requirements2. Knowledge of both UTEP Rec Sports and ACHA rulesMarketing1. Plan, direct and execute game production including creation of game scripts, music/band, promotions, sponsorship fulfillments, and video.2. Supervise staff including DECA and College Interns3. Maintain all databases (such as Season Tickets, Kids Club)4. Group/Season Tickets5. Create and oversee Kids Club6. Ticket Contact on game days7. Create and develop a comprehensive marketing, promotions, and theme plan for all home games.8. Oversees the day to day marketing efforts to increase awareness9. Track metrics for social media profiles10. Manage the design, production and distribution of all marketing materials/graphics Media Relations1. Daily updating and maintenance of club website2. Write press releases, recaps and feature stories3. Create content for social media platforms (Twitter, Facebook, YouTube and Instagram)4. Primary Media ContactGraphics/ Video1. Team photographer/videographer2. Create video web content, specialty packages & features (team intro video)3. Redesigned website4. Create Social Media/Website Graphics5. Create Video Board Graphics (Motion and Flat graphics)6. Design Free Tickets, posters, flyers, logos, merchandise

• Marketing Manager

  • May 2015 - May 2016



Minnesota Wild

• United States
• Spectator Sports
• 200 - 300 Employee

• Digital Content and Social Media Intern

  • Sep 2018 - Jul 2019

  • Research current trends and track corporate analytics for all social platforms • Create content and manage social media for sponsored content • Manage Wild.com on game nights, updating injury/transaction reports and written content areas • Manage social media contests • Assisted with social coverage of Hockey Day Minnesota 2019 • Contributing writer for monthly Wild Magazine • Research current trends and track corporate analytics for all social platforms • Create content and manage social media for sponsored content • Manage Wild.com on game nights, updating injury/transaction reports and written content areas • Manage social media contests • Assisted with social coverage of Hockey Day Minnesota 2019 • Contributing writer for monthly Wild Magazine



Texas Collegiate Hockey Conference

• Texas

• Social Media Coordinator

  • May 2016 - Aug 2018

  • Created the conference Facebook and Twitter accounts. Increased active users by 20%, fans by 30% and increased followers by 200% within 3 months of implementation. • Design a variety of marketing projects including web graphics, social media, tickets, information brochures, team merchandise, and logos. • Create content across social media platforms including, but not limited to Facebook, Twitter and conference website. • Coordinate media releases with league commissioner including game recaps, community relations, ticket information, and off-ice activities. • Serves as executive assistant to the league commissioner. • Manage and maintain graphic files including photos and logos.



El Paso Hockey Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Staff

  • Jun 2013 - Aug 2018

• Digital Content Manager

  • May 2015 - Oct 2017

  • Create content across social media platforms including, but not limited to Facebook, Twitter, Instagram and organization website.• Maintain organization website with daily maintenance.• Redesigned organization website.• Design a variety of marketing projects including web graphics, social media, information brochures, and logos. • Manage Game/Event Presentation & Entertainment including coordinate promotions, contests, audio, and video.• Manage sponsorship fulfilment including sponsor recognition, promotional items and contests.• Supervise game day staff including DECA and College Interns.• Serve as Internship Director for Game Day Operations Interns.• Serve as executive assistant to the Director of Youth Hockey/Hockey Operations.• Write team announcements regarding game recaps, community relations and off-ice activities. • Organize yearly St. Baldrick’s Fundraiser and serve as Treasurer on day of the event.

• Public Relations Intern

  • Jun 2013 - May 2015

  Create content across social media platforms including, but not limited to Facebook, Twitter, Instagram and organization website.• Maintain organization website with daily maintenance.• Redesigned organization website.• Design a variety of marketing projects including web graphics, social media, information brochures, and logos. • Manage Game/Event Presentation & Entertainment including coordinate promotions, contests, audio, and video.• Manage sponsorship fulfilment including sponsor recognition, promotional items and contests.• Supervise game day staff including DECA and College Interns.• Serve as Internship Director for Game Day Operations. • Serve as executive assistant to the Director of Youth Hockey/Hockey Operations.• Write team announcements regarding game recaps, community relations and off-ice activities. • Organize yearly St. Baldrick’s Fundraiser and serve as Treasurer on day of the event.



The University of Texas at El Paso

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Sep 2016 - Dec 2017

  Marketing Department Marketing Department



UTEP Athletics

• Marketing Assistant

  • Jun 2015 - Sep 2016

  • Assisted with the promotion and marketing of the 14 NCAA Division I sports at UTEP including Men’s and Women’s basketball and Football.• Assisted with game day operations including coordinate promotions, contests, and sponsorship fulfillment.• Assisted in running the Miner Maniac student fan club program.• Supervised and managed interns, volunteers, and student-athletes on day-to-day and game day operations.• Managed group ticket sales for Football and Men’s Basketball.• Assisted in the creation of group ticket sales plans throughout the season.• Managed large groups (between 20 to 800 people) during games.• Assisted with the game atmosphere and visual in game and on court aspect of the 50th 1966 NCAA Championship Celebration.• Assist with media planning and advertisement fulfillment and contract negotiations for all sports.• Created content across social media platforms including, but not limited to Facebook, Twitter, Instagram and Snapchat.

• Marketing And Promotions Intern

  • Jan 2014 - May 2015