Patricia Lührs

Fachliches Teamlead SEO at 2do digital GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hamburg Area, DE
Languages
  • English Full professional proficiency
  • German Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Professional working proficiency
  • Chinese Elementary proficiency
  • Afrikaans Elementary proficiency

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Credentials

  • OMR Deep Dive | Digital Analytics | März 2023
    OMR Education
    Mar, 2023
    - Nov, 2024
  • OMR Deep Dive | SEO Pro | Februar 2023
    OMR Education
    Feb, 2023
    - Nov, 2024
  • SEO Academy
    mso digital GmbH & Co. KG
    Feb, 2022
    - Nov, 2024

Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Fachliches Teamlead SEO
      • Jun 2023 - Present

    • Junior SEO Manager
      • Jan 2022 - May 2023

      OnPage SEO: SEO Audits und Ableitung strategischer Maßnahmenpläne, regelmäßiges Monitoring, Relaunch-Begleitung inkl. Weiterleitungskonzepte, Keyword-Analysen, URL-Strukturen, SEO-Texte inkl. Meta Angaben und Überschriftenstrukturen uvm.

    • Trainee Online Marketing
      • Jan 2021 - Dec 2021

      1year Traineeship in online marketing with a specialization in search engine optimization (SEO).

  • Lührs Fruchtgroßhandel GmbH
    • Hamburg Area, Germany
    • Quality Assurance Manager
      • Mar 2013 - Dec 2019

      As quality manager it was my responsibility to conduct risk analyses and coordinate relevant documentation for the yearly IFS certification (International Food Standard), e.g. maintenance of cooling systems and machines. I requested supplier questionnaires as well as filled these out for clients. I also conducted employee training in terms of hygiene, product sensibility etc. on a regular basis. As quality manager it was my responsibility to conduct risk analyses and coordinate relevant documentation for the yearly IFS certification (International Food Standard), e.g. maintenance of cooling systems and machines. I requested supplier questionnaires as well as filled these out for clients. I also conducted employee training in terms of hygiene, product sensibility etc. on a regular basis.

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Online Marketing Intern
      • Jul 2018 - Aug 2018

      Tasks included content creation for social media campaigns and other online marketing tools for clients, creative concepts as well as ad performance monitoring. During this internship I also obtained several Google AdWords certifications and improved my B2B communication skills. Tasks included content creation for social media campaigns and other online marketing tools for clients, creative concepts as well as ad performance monitoring. During this internship I also obtained several Google AdWords certifications and improved my B2B communication skills.

    • Hospitality
    • 700 & Above Employee
    • Sales And Marketing Intern
      • Jun 2017 - Aug 2017

      Tasks include Digital Content Management & Creation (Social Media, Hotel Website), Assistance with Corporate Event Planning & Execution, Marketing Campaigns for upcoming events, Digital Marketing Strategy & Action Plan as well as numerous administrative tasks in the Sales & Marketing department (Templates, Translation for English, German & Spanish, Invoicing etc.). The internship also includes introductions to S&M related departments such as Food & Beverage, Banquets and Front Office & Guest Relations. Show less

    • Wholesale Import and Export
    • 1 - 100 Employee
    • Accounting and Sales Intern
      • Oct 2012 - Mar 2013

      Documentation assistant, Quality Management, B2B communication, Sales assistant. Documentation assistant, Quality Management, B2B communication, Sales assistant.

Education

  • International School of Management, Germany
    Bachelor’s Degree, Tourism & Event Management
    2015 - 2019
  • University of Applied Sciences Worms
    Master of Arts - MA, International Tourism Management
    2019 - 2021
  • Shanghai University
    DBIC Fall Program, Business in China
    2018 - 2018
  • Saint Petersburg State University of Finance and Economics
    Winter School, Project Management
    2018 - 2018
  • Universidad Autónoma de Madrid
    Erasmus, Aviation/Airway Management and Operations
    2017 - 2017
  • The University of Göttingen
    English & French Philology (Teaching), 2,0
    2013 - 2015
  • Gymnasium Athenaeum Stade
    High School, Language Profile
    2004 - 2012

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