Patricia Hurtgen

Online Media Manager at Hoard's Dairyman
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Contact Information
us****@****om
(386) 825-5501
Location
Fort Atkinson, US
Skills

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Credentials

  • Nonprofit Fundamentals
    MindEdge Learning
    May, 2023
    - Nov, 2024
  • Professional Animal Scientist - Dairy
    AMERICAN REGISTRY OF PROFESSIONAL ANIMAL SCIENTISTS INC
    Jan, 1996
    - Nov, 2024

Experience

  • Hoard's Dairyman
    • United States
    • Dairy
    • 1 - 100 Employee
    • Online Media Manager
      • Nov 2009 - Present

      • Spearheaded redesign of www.hoards.com • Update website with new digital content • Monitor web activity using google analytics and generate monthly metric reports • Digital marketing including weekly and monthly electronic newsletters • Promote and produce free monthly producer webinars • Write a HD Notebook blog weekly – over 500 written • Edit video for postings on www.hoards.com, blogs, Youtube, Facebook • Manage Hoard's Dairyman’s social media communications… Show more • Spearheaded redesign of www.hoards.com • Update website with new digital content • Monitor web activity using google analytics and generate monthly metric reports • Digital marketing including weekly and monthly electronic newsletters • Promote and produce free monthly producer webinars • Write a HD Notebook blog weekly – over 500 written • Edit video for postings on www.hoards.com, blogs, Youtube, Facebook • Manage Hoard's Dairyman’s social media communications (Facebook, Twitter, and LinkedIn) • Represent the company at trade shows and answer attendee questions on products • Adobe Creative Suite (InDesign, Photoshop, Acrobat) • E-newsletter generation in Campaign Monitor, SendGrid, Mail Chimp Show less • Spearheaded redesign of www.hoards.com • Update website with new digital content • Monitor web activity using google analytics and generate monthly metric reports • Digital marketing including weekly and monthly electronic newsletters • Promote and produce free monthly producer webinars • Write a HD Notebook blog weekly – over 500 written • Edit video for postings on www.hoards.com, blogs, Youtube, Facebook • Manage Hoard's Dairyman’s social media communications… Show more • Spearheaded redesign of www.hoards.com • Update website with new digital content • Monitor web activity using google analytics and generate monthly metric reports • Digital marketing including weekly and monthly electronic newsletters • Promote and produce free monthly producer webinars • Write a HD Notebook blog weekly – over 500 written • Edit video for postings on www.hoards.com, blogs, Youtube, Facebook • Manage Hoard's Dairyman’s social media communications (Facebook, Twitter, and LinkedIn) • Represent the company at trade shows and answer attendee questions on products • Adobe Creative Suite (InDesign, Photoshop, Acrobat) • E-newsletter generation in Campaign Monitor, SendGrid, Mail Chimp Show less

  • Hay & Forage Grower
    • United States
    • Farming
    • 1 - 100 Employee
    • Online Manager
      • May 2015 - Present

      • Website updating and compiling analytics (Google Analytics) for www.hayandforage.com • Electronic weekly newsletter, eHay Weekly • Email marketing including creating and deploying e-blasts to targeted audiences • Manage social media: Facebook, LinkedIn, Twitter • Website updating and compiling analytics (Google Analytics) for www.hayandforage.com • Electronic weekly newsletter, eHay Weekly • Email marketing including creating and deploying e-blasts to targeted audiences • Manage social media: Facebook, LinkedIn, Twitter

  • Cattle CONNECTION
    • Editor
      • Jun 2002 - Jul 2009

      • Communicated with advertisers and make contacts (sales) with potential clients • Compiled information and prepare advertisements with QuarkXpress and Photoshop • Managed client and photography database in FileMaker Pro • Updated www.cattleconnection and www.tommorrisltd.com websites • QuarkXpress, Adobe Photoshop, Adobe GoLive • Communicated with advertisers and make contacts (sales) with potential clients • Compiled information and prepare advertisements with QuarkXpress and Photoshop • Managed client and photography database in FileMaker Pro • Updated www.cattleconnection and www.tommorrisltd.com websites • QuarkXpress, Adobe Photoshop, Adobe GoLive

  • Semex
    • Canada
    • Biotechnology Research
    • 200 - 300 Employee
    • Public Relations & Communications
      • 1998 - 2002

      • Produced quarterly price lists, newsletters, flyers and catalogs • Coordinated advertising features in state and national dairy publications • Represented Semex USA at national and international events • Visited with dairy producers to create testimonials and organized herd tours • Organized National Sales Conferences • Sourced and ordered promotional clothing and company paraphernalia • Created budgets for advertising, printing, direct mail and public relations • Produced quarterly price lists, newsletters, flyers and catalogs • Coordinated advertising features in state and national dairy publications • Represented Semex USA at national and international events • Visited with dairy producers to create testimonials and organized herd tours • Organized National Sales Conferences • Sourced and ordered promotional clothing and company paraphernalia • Created budgets for advertising, printing, direct mail and public relations

  • Alta Genetics
    • Canada
    • Dairy Product Manufacturing
    • 300 - 400 Employee
    • Communications Coordinator
      • 1996 - 1998

      • Prepared data for catalogs for the USA, Canada and New Zealand • Evaluated photos for use in advertising media and maintained photo inventory • Created promotional pieces to highlight daughter achievements • Wrote press releases and created promotional materials • Scheduled trade show booths for exhibits in North America • Prepared data for catalogs for the USA, Canada and New Zealand • Evaluated photos for use in advertising media and maintained photo inventory • Created promotional pieces to highlight daughter achievements • Wrote press releases and created promotional materials • Scheduled trade show booths for exhibits in North America

  • Em Tran, Inc
    • Embryologist
      • 1993 - 1996

      • Produced, evaluated, froze, and thawed in vitro and in vivo embryos • Recorded all pertinent data on embryos handled •.Conducted weekly research • Led tours for youth, producers, and foreign guests • Produced, evaluated, froze, and thawed in vitro and in vivo embryos • Recorded all pertinent data on embryos handled •.Conducted weekly research • Led tours for youth, producers, and foreign guests

Education

  • University of Wisconsin-Whitewater
    Master of Communication, Communication and Media Studies
    2021 - 2024
  • University of Wisconsin-Whitewater
    Strategic Communication Certificate
  • University of Wisconsin-Whitewater
    Organizational Communication Certificate
  • Madison Area Technical College
    Communication and Media Studies
    2002 - 2020
  • California State University, Fresno
    BS, Dairy Science, Animal Science, Ag Business
    1991 - 1993
  • Modesto Junior College
    AS, Dairy Science
    1989 - 1991
  • Oakdale High School
    Agriculture, Spanish

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