Experience

U.S. Grains Council

• United States
• International Trade and Development
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2017 - Present



U.S. Grains Council

• United States
• International Trade and Development
• 1 - 100 Employee

• Technical Director

  • Nov 1993 - Oct 2012

  • Assessment of potential markets for US grain imports (sorghum, corn, barley) in Mexico and tailored strategies aimed at increasing market share for US grains. • Implementation of market development and promotion programs to meet USGC objectives in both the industry and livestock sectors. * Performed continuous evaluation of programs to decide whether or not to continue with the same line or change strategies if required. This includes amending budgets and re-defining strategies in accordance with USGC policies and procedures. * Developed Strategic Plans and marketing plans aimed at increasing US grains consumption among potential consumers in Mexico, enabling better and more reliable business relations between the US and Mexico. * Management and execution of annual budgets averaging $500,000 to $750,000 USD. * Management and coordination of local and international consultants to assure the correct implementation of programs and development of activities at different locations and or regions. Including traveling with consultants, meetings with customers, presenting seminars, conferences and escorting trade missions. All in accordance with USGC policies. * Preparation of reports on a monthly basis with information regarding political, economic and social situation in each country, addressing specific issues that could affect grain trade. Reports also include information on specific activities and follow up on activities and programs developing in each region. * Generation of printed material (including preparation, translation and printing) to be distributed in Latin American and Spanish speaking countries around the world. * Presented grain quality reports at livestock and feed mill association meetings to provide the most updated information on US grains crop quality, remaining as the most reliable source of information. * Established good contacts and business relations with representatives of the industrial and livestock sectors. Show less



Productos Agropecuarios Basicos S.A.

• New Product Development Manager

  • 1990 - 1993

  Assessment of potential consumption for feed products and additives in the Mexican market. Find potential suppliers in the global market to access new products to be commercialized in Mexico. Support purchasing and marketing department in the registration of products to be imported into Mexico. Train technicians on the use of the new products to provide technical assistance to customers. Travel locally and internationally to look for new products and to follow up on technical service performed by technicians. Prepare technical information or brochures to deliver to customers and hand out at trade shows, conferences, seminars. Present conferences at meetings, association events, trade shows and congresses. Show less



Hoffman, La Roche (DSM)

• Technical Assistant Mineral and Vitamin Premixes (Feed)

  • 1989 - 1990

  Formulation of vitamin and mineral premixes for all species. Formulation of vitamin and mineral premixes per client specifications and requests. Provided technical assistance to customers Preparation of technical information to deliver to customers Follow up on product requests, inventories, delivery, price, etc. Presented conferences at congresses, seminars, trade shows. Formulation of vitamin and mineral premixes for all species. Formulation of vitamin and mineral premixes per client specifications and requests. Provided technical assistance to customers Preparation of technical information to deliver to customers Follow up on product requests, inventories, delivery, price, etc. Presented conferences at congresses, seminars, trade shows.



National Research Institute on Livestock, Agriculture and Forestry, INIFAP

• Assistant reasearcher on animal nutrition

  • 1984 - 1988

  Developed research in animal nutrition Presented conferences at congresses, seminars, workshops, trade shows. Developed research in animal nutrition Presented conferences at congresses, seminars, workshops, trade shows.