Experience

Canadian Association of Petroleum Producers (CAPP)

• Canada
• Oil and Gas
• 1 - 100 Employee

• Manager, Research and Energy Literacy

  • Sep 2019 - Present

  Primary responsibility for yearly research program to identify and understand audience segments, track metrics including reputation drivers, key performance measures, issues-based research to support policy work, message and creative asset testing and marketing research to support yearly advertising. Collaborates with research vendor in the analysis and interpretation of data, presentation of findings and recommendations. Research is used as the foundation for communications strategies and tactics as well as translating data into consumable, interesting visualizations to help tell compelling stories.Manage critical energy literacy program with partner Canadian Geographic Education. The Energy IQ program delivers an integrated, bilingual outreach program with curriculum-aligned content that focuses on the energy mix, while framing it within the larger context of the global energy scene and Canada's place within this context. (see energyiq.canadiangeographic.ca)

• Corporate Relations Manager

  • Jan 2018 - Sep 2019

  Oversee the ongoing development and delivery of communications and corporate outreach activities to help build, nurture and expand public and political influence at a corporate level across Canada to increase support for Canada's oil and natural gas industry achieved. Working with CAPP members and internal staff, the focus of activity will be establishing and maintaining relationships in non-operating jurisdictions. Engagement and outreach efforts are aligned with CAPPs Board priorities. Additional responsibilities include: - identification and evaluation of executive speaking and sponsorships opportunities - development and delivery of CAPPs speaker series- management of CAPPs energy literacy program and partnership with Canadian Geographic

• Communications Manager, Western Canadian Operations

  • Jan 2017 - Dec 2017

  As a member of the communications leadership team, I provided communications counsel for policy priorities for the Western Canadian Operations group to increase public support and acceptance of responsible oil and natural gas development. Portfolio of work also included leadership responsibility for editorial oversight for CAPPs online magazine (CONTEXT - http://context.capp.ca), energy literacy partnership with Canadian Geographic (Energy IQ: https://energyiq.canadiangeographic.ca) and CAPPs annual Investment Symposium.



Mount Royal University

• Canada
• Higher Education
• 700 & Above Employee

• Part-time Instructor, Public Relations Extension Certificate

  • Oct 2016 - Jan 2017



Align Communications Group

• Principal

  • Sep 2013 - Dec 2016

  Communications consulting offering expertise in: • Communications strategy, planning, execution and measurement• Writing, editing, publication management including sustainability and annual reports• Advertising creative development, planning, buying, measurement • Advocacy and government relations• Stakeholder identification, analysis and engagement program planning• Crisis and risk communications and issues management• Media relations including key message and news release development• Communications research and opinion polling • Special events planning and implementation• Leadership communications including speech writing• Web site planning, writing



Canadian Association of Petroleum Producers (CAPP)

• Canada
• Oil and Gas
• 1 - 100 Employee

• Manager, Natural Gas Communications

  • Mar 2011 - Jun 2013

  Responsible for providing strategic advice, planning and implementation of a broad range of communications initiatives related to natural gas resource development in Canada including:• Government lobbying (federal and provincial) via Canadian Natural Gas Initiative• Development of yearly communications plan including strategies for community outreach, social media, media relations, opinion polling and market research and managing emerging issues (i.e. hydraulic fracturing, moratorium resource development in New Brunswick, induced seismic activity in British Columbia)• Development and implementation of yearly national and regional advertising (TV, print, online)• Issues management and advocacy-based outreach



CNOOC International

• Oil and Gas
• 700 & Above Employee

• Senior Staff Advisor/Team Leader, Corporate Communications

  • 2009 - Mar 2011

  Provided senior level strategic communications counsel to internal clients including Human Resources, International Exploration and Development and the Canadian Oil and Gas division primarily to build profile and raise awareness of client groups. Worked with senior management, including the CEO, to develop key employee communications. Maintained the corporate crisis communications plan including media training requirements. Provided senior level strategic communications counsel to internal clients including Human Resources, International Exploration and Development and the Canadian Oil and Gas division primarily to build profile and raise awareness of client groups. Worked with senior management, including the CEO, to develop key employee communications. Maintained the corporate crisis communications plan including media training requirements.



Shell Canada

• Manager, Communications Quest Carbon Capture & Storage Project

  • 2009 - 2010

  Responsible for communications leadership, strategy and detailed implementation plans for the following areas related to the Quest CCS project: Internal and external communications, media relations, stakeholder engagement, government relations and advocacy, issues management and public acceptance.

• Corporate Communications Manager

  • 2006 - 2009

  As a member of the Communications Leadership team, responsible for a team of five communications professionals providing internal and external communications services to internal clients including Human Resources, HSSE, Legal, Finance and Sustainable Development. Developed and managed the overall external communication strategy to protect Shell’s reputation and social license to operate. Implemented corporate brand advertising including creative development, media strategy (print, TV, online, social), media buy. Canadian focal point for Shell’s yearly reputation management and special publics engagement benchmarking survey and plan. Provided communications counsel to key leaders including Shell Canada Country Chair and Senior Leadership Team.

• Co-ordinator Reputation Management

  • 2002 - 2006

  Developed and implemented the yearly country reputation plan – an integrated framework that included: • Internal Communications • Public Relations activities • Paid Advertising



Pan Canadian Petroleum

• Communications Advisor

  • 1995 - 1997