Patricia Irulegui

SEM manager at Semmantica
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Contact Information
us****@****om
(386) 825-5501
Location
Zaragoza, Aragon, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Francés Elementary proficiency

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Bio

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Patricia would be dedicated to customer satisfaction. While maintaining this Patricia would have focus, self drive, determination and the ability to achieve beyond expectations.

Noemí García Fernández

My name is Noemi Garcia and it is my absolute pleasure to recommend Patricia as an excellent employee to work with. Patricia and I we worked together as an employee and the responsible of the Spanish AdWords Team at Arvato Finance CRM & Customer Services from April 2016 to October 2016. I thoroughly enjoyed my time working with Patricia, and came to know her as a truly valuable asset to absolutely any team. She is hard worker, Team Player and absolutely reliable person. Beyond that, she is very Customer Focus who is always focusing on helping and upselling customer and all her colleagues. Her knowledge expertise in Digital Marketing and high ability to communicate to Customers in a very positive manner was a huge advantage to our entire office. She put this skill-set to work in order to optimize and support Customers on their AdWords Accounts. Along with her undeniable talent, Patricia has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, I confidently recommend Patricia to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization. Please feel free to contact me at my personal email klampanilla@gmail.com or my phone number +353 851 787 886 should you like to discuss Patricia’s qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Noemi Garcia +353 851 787 886

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Credentials

  • Google App certification
    Google
    Aug, 2021
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Jun, 2021
    - Nov, 2024
  • Google Shopping
    Google
    Jan, 2021
    - Nov, 2024
  • Google Analytics
    Google
    Apr, 2016
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2021
    - Nov, 2024

Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEM manager
      • Oct 2019 - Present

      - Marketing Online PPC specialist. Specialised in Google Ads software.- Size of projects: 1.000€ - 20 k.€ monthly investment companies.- Different industries attended: retail, health, HR, tourism and education.- Proactively building and optimizing Google Ads Search, Shopping, Display, Remarketing and YouTube campaigns, to reach potential customers.- Monitoring and analyzing of campaign performance data to improve ROI, and reach the client´s KPIs.- Improving Google Ads campaign performance based in high level optimizations and 2.0 marketing strategies.- Guiding users in formulating requirements; analyzes resulting user proposals and conducts feasibility studies.- Reviewing the system reports which are generated by Google Analytics and also analyzing and measuring keyword density, link management and search engine optimization statistics.- Daily weekly and monthly reporting created by Data Studio in order to improve communication with the client.-Other marketing online platforms: currently generating marketing strategies that combine both Google Ads and Social Ads

    • Google & Social Media Ads
      • Feb 2018 - Oct 2019

      Building, creation and review (keywords, bids) campaings Google Ads.Optimization Google Ads Campaigns.Reporting Google Ads Campaigns.Management of daily activities for Social Media Accounts. Building, creation and review (keywords, bids) campaings Google Ads.Optimization Google Ads Campaigns.Reporting Google Ads Campaigns.Management of daily activities for Social Media Accounts.

    • Ireland
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Senior Sales & Marketing Account Strategist
      • Nov 2016 - Jan 2018

      Building online marketing campaigns (Search, Display, Shopping, Remarketing, Video) for a Google portfolio of clients. Optimizing existing campaigns to ensure they are in line with the business goals of the clients.Identifying new business opportunities by interacting with a wide variety of accounts.Listening to each client in order to gain an understanding of their individualized needs.Advising clients on improvement plans for online marketing.Evaluating campaign results and improving revenue of the customers accounts.Meeting activity metrics for inbound and outbound calls, appointments and potential opportunities.Performing outbound sales activities such as cold calling, lead follow-up and sales qualifications on new and/or existing B2B customers.Meeting and exceeding quarterly sales revenue goals within defined territory.

    • Online Advertising Specialist
      • Apr 2016 - Oct 2016

      Enjoy helping customers work systematically through technical problems and help customers understand the features and benefits of new products that best meet their needs.Taking ownership of on-going customer issues from start to successful completion with an emphasis on excellent customer satisfaction and attention to detail.Troubleshoot and resolve data issues through research and investigative measures.Helping owners and marketing agencies to improve campaigns performance, meeting their goals and optimizing their conversion rate.Dealing with newbie and experimented users and marketing agencies.Providing high quality technical customer assistance (via phone, chat and email) with anemphasis on excellent customer satisfaction.Gaining an in depth knowledge & understanding of all online advertising services including PPC, Maps, Shopping & Search Engine.* Supporting other Google products like Google Analytics, Google Merchant Center, Google My Business, Google Tag Manager

    • Spain
    • Retail
    • 700 & Above Employee
    • Deputy Head Cashier and Sales
      • Jan 2015 - Apr 2016

      Supporting Head Cashier in basic administrative tasks(transfers, confirmation orders and invoices, dealing with suppliers by phone) with friendly customer service.Assisting customers request and claims.Working with sales targets.Stock checking.Placing of products in store and showcase.Operating cash register and maintaining cash drawer.Performing monetary transaction (cash and credit card payment procedures).Responsible of Training in Healthy Safety Champions. Supporting Head Cashier in basic administrative tasks(transfers, confirmation orders and invoices, dealing with suppliers by phone) with friendly customer service.Assisting customers request and claims.Working with sales targets.Stock checking.Placing of products in store and showcase.Operating cash register and maintaining cash drawer.Performing monetary transaction (cash and credit card payment procedures).Responsible of Training in Healthy Safety Champions.

    • Waitress and Customer Service
      • Nov 2012 - Jan 2015

      Delivering quality customer service.Receiving orders.Dealing with cash handling and credit card payment procedures.Managing sections efficiently and ensuring stock levels are maintained.Closing in time with expected standards. Delivering quality customer service.Receiving orders.Dealing with cash handling and credit card payment procedures.Managing sections efficiently and ensuring stock levels are maintained.Closing in time with expected standards.

    • Administrative Assistant and Customer Service/Sales
      • Sep 2006 - Nov 2012

      Coordinating the preparation of report and analyzing data for conventions.Assisting with all aspects administrative and logistics management, as well as equipmentinventory and storage.Working with invoices, orders, deliveries and suppliers all with close attention to detail.Monitoring sales and identifying sales opportunities.Promoting the image, products and services as marketing specialist. Coordinating the preparation of report and analyzing data for conventions.Assisting with all aspects administrative and logistics management, as well as equipmentinventory and storage.Working with invoices, orders, deliveries and suppliers all with close attention to detail.Monitoring sales and identifying sales opportunities.Promoting the image, products and services as marketing specialist.

    • Turistic Agent
      • Apr 2006 - May 2006

      Professional Stage "Leonardo Da Vinci" Professional Stage "Leonardo Da Vinci"

Education

  • The Marketing Institute of Ireland
    Executive Diploma in Strategic Digital Marketing, Marketing
    2017 - 2018
  • Aula CM - Escuela de Comunicación y Marketing Online
    Diploma in Community Manager, Marketing
    2018 - 2018
  • Aula CM - Escuela de Comunicación y Marketing Online
    Diploma in SEO, Marketing
    2018 - 2019
  • Confederación de Empresarios de Aragón (CEOE Aragón)
    Social Media in the company, Marketing
    2018 - 2018
  • Zaragoza Dinámica (INAEM)
    Development and creation of wordpress websites, Marketing
    2018 - 2018
  • Dublin Business School
    Diploma en Investment and Capital markets, International Business/Trade/Commerce
    2016 - 2016
  • Confederación Española de la Pequeña y Mediana Empresa (CEPYME)
    Diploma in Foreign Trade, International Business/Trade/Commerce
    2012 - 2013
  • University of Business Huesca, Spain
    Diploma in human and technical resources for develompent of communication in leisure sector, Hospitality and Recreation Marketing Operations
    2008 - 2008
  • Zaragoza Dinamica (INAEM)
    Diploma in Touristic Project Management, Project Management
    2005 - 2006
  • University of Tourism, Zaragoza, Spain
    Bachelor's degree in Tourism, Tourism and Travel Services Management
    2000 - 2003

Community

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