Patricia Carvajal
Business manager at Sparkling Advertising Agency- Claim this Profile
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Topline Score
Bio
Credentials
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EFSET ENGLISH CERTIFICATE 75/100 (C2 Proficient)
EF Standard English Test (EF SET)Nov, 2021- Nov, 2024
Experience
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Sparkling
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Mexico
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Advertising Services
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1 - 100 Employee
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Business manager
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Aug 2019 - Present
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TERAN\TBWA
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Mexico
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Advertising Services
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400 - 500 Employee
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Account Director
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Oct 2015 - Present
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Account Director
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Sep 2013 - Oct 2015
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Sep 2012 - Sep 2013
In charge of managing Marlboro account. Scope of work negotiation Manage strategy and creative Teamwork with global team Business partner with PMI Collaboration with BTL agencies Training In charge of managing Marlboro account. Scope of work negotiation Manage strategy and creative Teamwork with global team Business partner with PMI Collaboration with BTL agencies Training
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Supervisor
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May 2011 - Sep 2012
In charge of managing L'Oréal Haircare and Haircolor categories. Creative development of new local campaigns. Negotiate fees and estimates for projects not involve in the contract. Manage creative and production team. Work with global team for new projects and adaptations of international ads. Work as business partner with client. In charge of managing and supervising account executive as well as the supervisor jr and executive of the other L'Oréal categories. In charge of managing L'Oréal Haircare and Haircolor categories. Creative development of new local campaigns. Negotiate fees and estimates for projects not involve in the contract. Manage creative and production team. Work with global team for new projects and adaptations of international ads. Work as business partner with client. In charge of managing and supervising account executive as well as the supervisor jr and executive of the other L'Oréal categories.
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Account Supervisor
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Mar 2008 - May 2011
Managed and improve the relation with global team and successfully developed new campaign for OTC Bayer products.In charge of global meeting conference call to discuss strategies and creative ideas to be developed locally.Improve the everyday workload with client and creative team strengthening the working relation.Managed and developed four TVCs for the launch of Kimberly Clark's new napkin package format.In charge of administrative and internal issues concerning global requests for Bayer brands.Managed with the planning department strategies proposals for several brands.In charge of managing and supervising account executive Show less
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Account supervisor for Conagra Foods
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2010 - 2011
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Account Supervisor
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May 2007 - Mar 2008
Managed and developed campaign in short time notice for Kleenbebe diaper brandDeveloped the print campaign for Lubriderm Intense Repair launch.In charge of training people in my team (trainee).Managed and head of projects for global creative pitch (Lubriderm Core new campaign).
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Account executive
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Feb 2005 - May 2007
Managed the internal work process from the brief development to the final materials. Managed workload and prioritized projects for the creative team.Took over Account supervisor responsibilities due to her absence (car accident).Successfully developed and executed the launch campaign for Kleenex (TVC and print layout) , NET (new brand image) and Huggies Toiletries new campaign. Prepared daily and weekly status reports
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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Account supervisor
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2004 - 2011
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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ACCOUNT SERVICE
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2004 - 2010
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Education
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Universidad Anáhuac
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Anahuac del Sur University