CRM Monetisation Specialist

• Dec 2022 - Present

Marketing Planning Manager

• Feb 2022 - Dec 2022

o Building and managing the annual marketing plan, ensuring it aligns with our business strategies and brand vision. Working with colleagues across the business and external agencies to create a plan that meets our guest retention and acquisition objectives and drives business growth. o Writing effective campaign briefs for multi-channel brand and direct response campaigns, setting out clear objectives and creating narratives that understand our audience and will deliver brand awareness, consideration, and conversion. o Managing seasonal and promotional campaigns end-to-end, working closely with channel, web, and creative teams to ensure marketing plans are realised; Adjusting those plans quickly when new trading risks or opportunities arise. o Optimising campaigns and content by utilising guest feedback, changes in consumer behaviours and market trends. Show less

Accounts Payable Administrator

• Nov 2018 - Jan 2022

A part-time position to help and support a growing family business, in conjunction with a planned career break. Key responsibilities included invoice processing, budget reconciliation, monthly CIS returns, and working with suppliers to resolve invoice disputes. Achievements - Introduced a new process to track and flag disputed invoices, so invoice queries can be resolved quickly and to ensure that we pay the correct amount. - Designed and implemented new weekly reports to show the budget position per job, so late invoice payments and forecast overspends are flagged quickly, improving cashflow and reducing waste. Show less

Career break

• May 2018 - Jan 2022

A planned career break to recharge the batteries, explore some beautiful parts of the world, study PRINCE2 and computer coding (mainly HTML and SQL), and renovate my home. A planned career break to recharge the batteries, explore some beautiful parts of the world, study PRINCE2 and computer coding (mainly HTML and SQL), and renovate my home.

Campaign Manager

• Jan 2014 - Apr 2018

Key deliverables and achievements:● Delivered various large-scale marketing campaigns, using results to drive further changes and increase commercial value.● Workstream lead on various high-profile projects including price changes, the Energy Retail Market Review (RMR) and Simpler Meters, producing accurate data-driven communications for millions of customers.● Led several projects to redesign customer journey communications, including renewals packs and smart appointment notifications, working across a variety of business areas including regulations, finance and IT.● Marketing lead for the E.ON Rewards program for 2 years, developing and executing communication plans which led us to exceed our marketing target for customer sign-ups.● Made team processes more efficient through creation of templates and user guides.● Took control of team budget (£2 million+), redesigned the budget management process and produced new reports to help identify overspends and highlight cost saving opportunities.● Saved over £100,000 per year in print costs through designing and implementing changes to E.ON’s smart meter fulfilment process. Show less

Campaign Executive

• Jul 2013 - Jan 2014

Venue & Events Planning Analyst

• Jan 2012 - Jul 2013

Venues & Events Planning Manager (9 month secondment)

• Apr 2012 - Jan 2013

Channel Support Coordinator

• May 2011 - Dec 2011

Various Customer Service & Support Roles

• Jun 2006 - Apr 2011

Various roles in Customer Services and Sales Support.