Patrícia Guaragna Souza

Marketing Coordinator at ZENVIA
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Native or bilingual proficiency
  • Espanhol Native or bilingual proficiency
Skills

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Cristina Zanoni

A Patrícia é uma ótima colega de trabalho, muito responsável e preocupada com as suas funções. Sempre busca atualização e novas formas de desenvolver o trabalho.

Ricardo Zampieri

Tive o prazer de trabalhar com a Patrícia, e posso afirmar que seus pontos fortes são determinação, respeito e trabalho em grupo.

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Credentials

  • Liderança Ágil e Colaborativa no Mercado 4.0
    ESPM Escola Superior de Propaganda e Marketing
    Dec, 2022
    - Nov, 2024
  • Bacharela em Administração de Empresas
    FGV
    Jul, 2015
    - Nov, 2024
  • Curso de Links Patrocinados
    ESPM
    Jan, 2013
    - Nov, 2024
  • Curso de Marketing Digital
    ESPM
    Jul, 2012
    - Nov, 2024

Experience

  • ZENVIA
    • Brazil
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Coordinator
      • Jan 2023 - Present

      - Lead the strategic planning and execution of proprietary channels like website, blog and bots- Lead the strategic planning and execution of non-proprietary channels: social media, SAC, CSO, social listening, SEO, e-mail and reputation channels like google my business, capterra and others;- Ownership of UX and end to end process to all initiatives;- Identify opportunities and new trends in Digital and cascade them to our channels, prioritizing customer experience and performance;- People management;- Organize and develop social approach and content for all channels;- Process management and scalability;- Work closely with internal and external customers, creating synergies;- Track performance indicators of all channels with performance analysis and action plans, when necessary. Show less

    • Marketing Specialist (PMM)
      • Mar 2022 - Feb 2023

      - Work with product teams throughout the product development cycle, representing the voice of the customer;- Conduct primary and secondary research to develop go-to-market strategy, target segments and messaging for key audience segments;- Develop a go-to-market strategy with a differentiated value proposition that translates product features into business value for customers;- Align with the marketing team the development of parts and materials that highlight the features and benefits of the products;- Train the sales team to argue the benefits of products to potential customers;- Ensure product launches, as well as demand generation, retention and engagement;- Collect customer feedback and track product performance throughout the lifecycle;- Monitoring of KPIs such as NPS, ROI, volume and conversion rate, among others. Show less

  • Yara Brasil
    • Brazil
    • Farming
    • 700 & Above Employee
    • Marketing Specialist
      • Aug 2021 - Mar 2022

      •Planning, creation and implementation of advertising campaigns online and offline focused on Main Crop System, making Yara's brand reference in crop nutrition;•Development of branding positioning and branded content creation for TV, radio and online platforms;•Report organization and creation of results monitoring dashboard to the whole team;•Support on product campaign and event communication;•Conducting projects such as full chatbot development and online sales.

    • Sr Marketing Analyst
      • Jan 2020 - Aug 2021

      •Planning, creation and implementation of advertising campaigns online and offline focused on Main Crop System, making Yara's brand reference in crop nutrition;•Brand's proprietaries channels management like Facebook, Instagram, Website e Apps in general ensuring relevance and communication unity, as well as analyze and measure those channels performance.•Development of branding positioning and branded content creation.•Report organization and creation of results monitoring dashboard to the whole team.•Support on product campaign and event communication. Show less

    • Marketing Analyst
      • Oct 2018 - Jan 2020

      •Planning, creation and implementation of advertising campaigns online and offline focused on Main Crop System, making Yara's brand reference in crop nutrition.•Brand's proprietaries channels management like Facebook, Instagram, Website e Apps in general ensuring relevance and communication unity, as well as analyze and measure those channels performance.

  • KingHost
    • Brazil
    • Software Development
    • 100 - 200 Employee
    • Sr Digital Marketing and Performance Analyst
      • Apr 2018 - Oct 2018

      •Media Campaign Management (Adwords, Shopback, Taboola, Criteo and Affiliates): content creation for ads, performance and investment management, ensuring desired ROI.•Identify conversion optimization opportunities through Landing Pages, generating demand and supporting content development and forms/call-to-actions.•Act along inbound and outbound teams to define and align leads acquisition and prospects strategy as well as identify grow opportunities through media according to the desired KPIs. •Competitors performance tracking in organic and paid search and offline media to ensure constant competition.•Strategy development on tests and optimizations directed to CRO.•Performance tracking of sales funnel, suggesting improvements and tests.•Paid media analytic report to stakeholders. •Prospection of new clientes through channels and partners, besides management and interface with hired channels.•Contribute to other areas through trainings geared towards fostering of performance optimization culture. Show less

    • Analista de SEM Pleno
      • Sep 2016 - Apr 2018

      • Responsible for organic search, paid search, criteo campaigns and taboola campaigns.• Revenue OKR Leader.• Optimize KingHost's website for better position in organic search according to the specific terms acting on off-page (linking building and content generation) and on-page optimization. • Work with product and content teams to align priorities and identify opportunities for search improvements.• Drive media campaigns: manage budget and performance delivering the desired ROI• Identify conversion opportunities through landing pages, content creation, formers and call to actions.• Track competitors performance in paid and organic search.• Analyze each media performance and generate reports to develop constant impovement. •Achievement: ROI and conversion rate improvement YoY. Show less

  • Agência Mateada
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Coordinator
      • Oct 2015 - Aug 2016

      • Manage Paid Search team aiming to find the best way to distribute operational and tactical tasks to ensure frequent optimization and direct necessary improvements. • Management of many accounts of website, B2C and B2B e-commercers that invest in Paid Search like Adwords, Bing and other digital medias like Facebook, Linkedin and Instagram. • Follow, analyse and present monthly digital marketing KPIs results like ROI, leads acquisition, visits and conversion. • Allocate, optimize and control daily and monthly budget of all clients to ensure desired results. • Constantly review and update of digital marketing technics, knowledge and tools for companies in general and e-commerces. • Organize, plan and execute digital media actions for seasonal movements and specific celebrations. Show less

  • Dell Technologies
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Analyst
      • Apr 2014 - Sep 2015

      • Planning and development of short and long-term media strategy for Email Marketing and offline media.• Alignment with Marketing teams to develop campaign content• Optimization and management of budget and alignment with Alliances• Continuous analysis of results and development of reports with use of internal tools and Site Catalyst• Relationship with advertising agencies for development planning and implementation• Implementing marketing strategies and sales campaigns for revenue growth and Market Share• Responsible for launching and communication of new products• Contact Strategy Development for catalogs and direct mail. Show less

    • E-mail Marketing Assistant
      • Apr 2013 - Apr 2014

      • Development and implementation of E-mail Marketing campaigns• Communication, content and creative alignment with stakeholders (production, merchandising and brand)• Weekly monitoring tests results and performance analysis and optimizations• Development and implementation of short and long-term tactical plans for demand generation and achievement of results

  • Dell Technologies
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Online Marketing Intern
      • May 2012 - Feb 2013

      • Support on planning and implementation of Paid Search (Google and Yahoo), Display Network, Remarketing and Social Media campaigns • Development of reports and monitoring results through Google Adwords, Site Catalyst and Marin • Keyword Analysis, ads and campaign optimization • Support the activities of Email Marketing in execution and results analysis • Support on planning and implementation of Paid Search (Google and Yahoo), Display Network, Remarketing and Social Media campaigns • Development of reports and monitoring results through Google Adwords, Site Catalyst and Marin • Keyword Analysis, ads and campaign optimization • Support the activities of Email Marketing in execution and results analysis

  • Decision Business School
    • Porto Alegre e Região, Brasil
    • Intern
      • Jun 2011 - May 2012

      • Assistance to students of graduate and MBA • Execution of statements, historical correction and alignment of curriculum and financial situation with FGV Rio de Janeiro • Assistance to students of graduate and MBA • Execution of statements, historical correction and alignment of curriculum and financial situation with FGV Rio de Janeiro

  • Prefeitura Municipal de Porto Alegre
    • Government Administration
    • 700 & Above Employee
    • Intern
      • Jan 2010 - Jun 2010

      • Assistance to retirees and pensioners from the city of Porto Alegre. • Control, reception and writing correspondence and documents. • Assistance to retirees and pensioners from the city of Porto Alegre. • Control, reception and writing correspondence and documents.

Education

  • Fundação Getulio Vargas
    MBA em Marketing, Marketing
    2016 - 2018
  • Faculdade Decision de Negócios - FGV
    Administração de Empresas
    2010 - 2015
  • Escola Superior de Propaganda e Marketing
    Curso de Marketing Digital e Links Patrocinados
    2013 - 2013
  • Cultura Inglesa
  • PLI Toronto

Community

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