Experience

PowrLine

• United States
• Internet Publishing

• Product/Marketing Strategist

  • Jan 2021 - Present

  ** Automated Sales Follow-up (Email/SMS) Platform for Roofing Contractors ** Automated Sales Follow-up (Email/SMS) Platform for Roofing Contractors



Shreeji Hotel Group, LLC.

• Business Development/Acquisitions Analyst

  • Oct 2019 - Present

  -- Expanded portfolio to 4 new markets (GA, SC, FL, AL) by prospecting/sourcing investment opportunities and analyzing market/competitive trends-- Developed and maintained broker and various market relationships across the South East, leading to a consistent pipeline of investment opportunities/deal flow and 3 new investments-- Modeled proformas, valuations, and investment returns in Excel for 2-3-star hotels, and Airbnb units to determine acquisition potential; analysis used to lead negotiation with sellers -- Produced a 5% GOP increase in 2 years for a 127 key Red Roof Inn through a value-add repositioning strategy to re-flag from the Quality Inn brand and add 17 more Suites



Tropicalia Clothing

• India
• Textile Manufacturing

• Co-Founder/Marketing Lead

  • Oct 2020 - Present

  -- Designed, developed, and sourced 5 full resort wear clothing lines manufactured in China-- Wrote direct response copy for 2 product landing pages and 30+ product descriptions resulting in a 4% Conversion Rate for a mid-ticket product-- Designed and optimized site design according to brand standards to increase site speed by 89%-- Implemented 7 Instagram influencer/affiliate campaigns to increase online sales by 110%-- Implemented 2 FaceBook PPC campaigns to generate $X,000 in sales



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• FinTech Analyst | Business Analyst

  • Jul 2018 - Sep 2019

  -- Identified and developed 3 payment management prototype features to acquire 19 million new customers across 2 business lines; selected out of 92 senior teams to pitch the product to the company C-suite-- Researched and built front-end Salesforce user flows to demonstrate a 75% reduction in internal processing time; proving viability led to $6 million in funding for a vendor management process-- Analyzed 50 hours of recorded user feedback/criticism to identify internal product development pain points and developed 12 JIRA process improvements to improve product team onboarding time by 50%

• Product Manager at Digital Citi

  • Jun 2017 - Aug 2017

  -- Partnered with Business Product Owner to prioritize features, metrics, and development timeline to drive product vision across 5 features and 3 business lines enabling cost reduction of over $1MM annually and reducing call and branch visit volume by 95MM-- Analyzed user interviews according to internal strategy goals and budgets to forecast a 5-year product roadmap affecting 60 million customers across Citi Retail Bank, Credit Cards, and Branded Cards-- Assessed market/competitive landscape, customer segmentation, and technical feasibility for a customer-facing banking chatbot; analysis and design resulted in the launch of an internal proof of concept

• Business / Systems Analyst

  • Jun 2016 - Aug 2016



Various Startups

• Technology, Information and Internet
• 100 - 200 Employee

• Co-founder and Product Lead

  • Nov 2013 - Jul 2015

  Lead the development, design, and launch of multiple consumer-facing digital platforms: TraceMyImpact, The Wish Dish, Wardrobe, Pass It On, Challenge Lead the development, design, and launch of multiple consumer-facing digital platforms: TraceMyImpact, The Wish Dish, Wardrobe, Pass It On, Challenge