Pat Perrotta

Account Director at WeatherBug
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Contact Information
Location
Scarsdale, New York, United States, US
Languages
  • Italian -

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Emily Jensen

Pat will be a true asset to any sales team. Pat is diligent and dedicated to his craft. He works tirelessly to please his clients and ensure they are receiving the best service possible. He believes in a consultative approach, keeping all clients in mind, big or small. From a digital perspective, Pat genuinely understands the digital advertising landscape – he knows how to build media plans that will best fit his clients’ needs. I admire Pat and his work ethic, I was very sad to see him leave NAMG, but I know he will be a success wherever he goes.

Keith A. Sklar

I was lucky enough to learn a great deal from Pat while he was my manager at WeatherBug. He taught me how to balance my workload while still finding new business. He was extremely supportive and knows when he needs to step in and help. As a sales rep, he has the know how to achieve clients' goals and is always looking out for their best interest. The best recommendation I can give is that I hope to have some of the same traits Pat has if I ever manage a team.

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Experience

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Account Director
      • Jul 2018 - Present

    • Senior Sales Executive
      • Aug 2010 - Jul 2018

      Responsible for online and mobile advertising sales growth for WeatherBugs' suite of desktop, website, and mobile properties within the East Coast. http://www.weatherbug.com

    • Digital Sales Manager
      • Jul 2009 - Aug 2010

      Sold digital ad space for North American Media Group (NAMG) owner and operator of the largest lifestyle affinity membership clubs in the country, ranging from health, gardening, cooking, handy(DIY), hunting, fishing, golf, home arts, etc., that are very viral and social in nature, reaching the avids of specific passions/interests. Premium ad platform includes customized content build tailored toward ad messaging. Sold digital ad space for North American Media Group (NAMG) owner and operator of the largest lifestyle affinity membership clubs in the country, ranging from health, gardening, cooking, handy(DIY), hunting, fishing, golf, home arts, etc., that are very viral and social in nature, reaching the avids of specific passions/interests. Premium ad platform includes customized content build tailored toward ad messaging.

    • Senior Account Executive
      • Nov 2001 - Jul 2009

      Senior Account Executive at WeatherBug Sold digital and Mobile ad space for the WeatherBug suite of products Made and exceeded sales expectations yearly Responsible for most sales generated from Fortune 500 Company advertisers Managed regional territories: East Coast and South East Senior Account Executive at WeatherBug Sold digital and Mobile ad space for the WeatherBug suite of products Made and exceeded sales expectations yearly Responsible for most sales generated from Fortune 500 Company advertisers Managed regional territories: East Coast and South East

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Executive
      • Sep 1999 - Nov 2001

      Responsible for digital ad sales within the entire East Coast Represented a network of brand name web sites’ out-of-box, sponsorship and Email advertising opportunities to the online advertising community Responsible for digital ad sales within the entire East Coast Represented a network of brand name web sites’ out-of-box, sponsorship and Email advertising opportunities to the online advertising community

    • Account Executive
      • Mar 1998 - Sep 1999

      Sold advertising space in the Direct Response category for Parade Magazine (37.3 million circulation). Territory included the Mid-West, South-East and New York. Developed new business through prospecting other media, promotional Direct Mail and one on one presentations. Revisited inactive accounts and succeeded in converting to active status. Sold advertising space in the Direct Response category for Parade Magazine (37.3 million circulation). Territory included the Mid-West, South-East and New York. Developed new business through prospecting other media, promotional Direct Mail and one on one presentations. Revisited inactive accounts and succeeded in converting to active status.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Senior Sales Coordinator
      • Oct 1994 - Mar 1998

      Provided sales support for ABC’s in-house rep firm. Responsible for placement and maintenance of television schedules on five owned and operated ABC stations. Liaison for stations and agencies regarding account maintenance. Negotiated makegoods and lateruns with media buyers. Provided sales support for ABC’s in-house rep firm. Responsible for placement and maintenance of television schedules on five owned and operated ABC stations. Liaison for stations and agencies regarding account maintenance. Negotiated makegoods and lateruns with media buyers.

    • United States
    • Advertising Sales Coordinator
      • Sep 1992 - Oct 1994

      Provided sales support for the representation of ten network affiliate television stations. Responsible for the implementation and monitoring of advertising campaigns on all ten stations simultaneously. Liaison for television stations and advertising agencies regarding account maintenance. Negotiated makegoods and lateruns with media buyers. Provided sales support for the representation of ten network affiliate television stations. Responsible for the implementation and monitoring of advertising campaigns on all ten stations simultaneously. Liaison for television stations and advertising agencies regarding account maintenance. Negotiated makegoods and lateruns with media buyers.

Education

  • Iona University
    Bachelor’s Degree, Advertising and Communications

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