Experience

NextAfter

• United States
• Fundraising
• 1 - 100 Employee

• Marketing Director

  • Apr 2023 - 9 months

  Plano, Texas, United States

• Digital Strategist

  • Apr 2022 - Apr 2023

  Plano, Texas, United States



growthbrands.co

• United States
• Manufacturing
• 1 - 100 Employee

• Direct Response Copywriter & Growth Strategist

  • Feb 2015 - Apr 2023

  Portland, Oregon, United States



Diamond Leadership

• United States
• Professional Training and Coaching

• Marketing Consultant

  • Sep 2018 - Jan 2022

  Portland, Oregon, United States Develop and oversee B2B growth with focus on inbound acquisition via highly-targeted email marketing campaigns and behavior-based automation. - 74% Organic Lead Growth - 68% Conversion Rate Improvement



Redwood Reserves

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Oct 2019 - Feb 2021

  Oregon City, Oregon, United States Responsible for the overall marketing direction, brand development, and ongoing analysis of a high-growth, early-to-market e-commerce startup. Emphasis on aggressive inbound acquisition. • 1,590% E-Commerce Revenue Growth • 1,018% Online Traffic Growth • 2,394% SERP Traffic Growth • 653% Active Subscriber Growth



ODS Architecture

• United States
• Architecture and Planning
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2017 - Feb 2020

  Emeryville, California, United States Developed and managed social media, search engine optimization, and search engine marketing efforts to increase visibility, conversion rate, and true lead generation while reducing overhead. Implemented data analysis platforms and metrics to provide direction and accountability in all efforts. - 85% Impression Growth - 160% Click-Through-Rate Improvement - 55% Web Traffic Growth - 62% Conversion Rate Improvement



Trattore Farms and Winery

• United States
• Wineries
• 1 - 100 Employee

• Marketing Manager

  • Apr 2017 - Oct 2019

  Geyserville, California, United States Responsible for developing and receiving internal buy-in for all organic and paid DTC, B2C, and retail marketing initiatives. Established brand story while highlighting key attributes to differentiate from an over-crowded market to increase both web and retail traffic while improving revenue and club signups. - 69% Web Traffic Growth - 51% Web Revenue Growth - 40% Retail Revenue Growth - 1st Page in Local SERP Rankings



Sonoma Media Investments, LLC

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Copywriter

  • Nov 2017 - Mar 2019

  Santa Rosa, California, United States Hired by contract to craft original, engaging content on a wide variety of subjects for an array of varied clientele. Content crafted from minimal outline and goal-specifications, and utilizing independent research against tight deadlines.



Revel Brand Design

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2015 - Jan 2017

  Healdsburg, California, United States Project manager within a 12-member full service branding and web design agency. Specialized in content strategy and digital platform management, while overseeing multiple web design projects for high-revenue food and wine accounts. Helped to translate client goals to actionable strategies, working cross-functionally to provide a cohesive brand story and user experience.