Pat Gibson

Head of Growth at Bickster
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Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Growth
      • Aug 2023 - Present
    • Growth Consultant
      • Oct 2019 - Present

      Lead growth campaigns for mobile apps, e-commerce products, consumer brands and more. Clients: Pernod Ricard (Jameson, Absolut, Malibu, etc.), Snapchat Mexico, PredictionStrike, Humanity.io, fit52 (Carrie Underwood's fitness app), SolvingAlpha and more Expertise: - Paid Social Advertising; (Facebook, Instagram, TikTok, Snapchat, Twitter, Pinterest, Reddit). - Creative (Content, Influencer marketing, copywriting, A/B testing) - Growth (FTUX, Viral loop, analytics, referral) Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Growth Mentor | Entrepreneur In Residence
      • Apr 2020 - Present

      Working with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations Working with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Paid Social Lead
      • Jan 2022 - Feb 2023

      Led paid social efforts for Pernod Ricard's portfolio of liquor brands like Jameson, Absolut, Malibu, Glenlivet and more across FB/IG, Twitter, Pinterest, Reddit, and Snap. I managed $30M of media spend over the span of my 1 year contract which led to a record year of sales for several brands in the PRUSA portfolio. Led paid social efforts for Pernod Ricard's portfolio of liquor brands like Jameson, Absolut, Malibu, Glenlivet and more across FB/IG, Twitter, Pinterest, Reddit, and Snap. I managed $30M of media spend over the span of my 1 year contract which led to a record year of sales for several brands in the PRUSA portfolio.

    • United States
    • Music
    • 1 - 100 Employee
    • Co-Founder & CMO
      • Jan 2014 - Sep 2019

      Raised $2M+ and grew the company to 15M+ users worldwide Raised $2M+ and grew the company to 15M+ users worldwide

    • Startup Founder | Batch 15
      • Oct 2015 - Mar 2016

      500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. It is one of the most active venture capital firms in the world. 500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. It is one of the most active venture capital firms in the world.

    • Malawi
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Strategist
      • Aug 2015 - Nov 2015

      Paid social lead for Intel's US Consumer line of business. Planned, managed and executed paid social media campaigns across Facebook, Instagram, Twitter, Pinterest, YouTube, Vine etc. Paid social lead for Intel's US Consumer line of business. Planned, managed and executed paid social media campaigns across Facebook, Instagram, Twitter, Pinterest, YouTube, Vine etc.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Social Media Strategist
      • Jan 2015 - Jul 2015

      Managed over $10M worth of Paid Social budget for clients like Hyatt, Toyota, MuscleMilk, Under Armour & more across Facebook, Twitter, and YouTube. Managed over $10M worth of Paid Social budget for clients like Hyatt, Toyota, MuscleMilk, Under Armour & more across Facebook, Twitter, and YouTube.

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Digital Marketing Consultant, Social Media
      • May 2014 - Dec 2014

      Clients included Sports Authority, ULTA, SOS, Miami Children's Hospital and more Clients included Sports Authority, ULTA, SOS, Miami Children's Hospital and more

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. Account Manager
      • Jun 2011 - Sep 2013

      Intern Sushi is a startup changing the way companies hire interns. We give students/employers a digital profile to showcase their self via Digital portfolios with video, media, and more. Led Employer Acquisition efforts from pre-launch to over 10,000 company accounts seeking interns. Major accounts included Warner Music Group, US Soccer, Billboard, Leo Burnett, EMI, Sony ATV Publishing, Under Armour and more. Intern Sushi is a startup changing the way companies hire interns. We give students/employers a digital profile to showcase their self via Digital portfolios with video, media, and more. Led Employer Acquisition efforts from pre-launch to over 10,000 company accounts seeking interns. Major accounts included Warner Music Group, US Soccer, Billboard, Leo Burnett, EMI, Sony ATV Publishing, Under Armour and more.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Project Management Intern
      • Jun 2009 - Aug 2009

Education

  • Northwestern University
    Bachelors, International Studies and Spanish, Business Institutions Minor
    2007 - 2011

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