Pascale Bicqué
B2B Marketing and Communications Professional - Enterprise Solutions, Office for Industry Engagement at Holmesglen- Claim this Profile
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Dutch Native or bilingual proficiency
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English Native or bilingual proficiency
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French Full professional proficiency
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German -
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Spanish Elementary proficiency
Topline Score
Bio
Experience
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Holmesglen
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Australia
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Higher Education
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400 - 500 Employee
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B2B Marketing and Communications Professional - Enterprise Solutions, Office for Industry Engagement
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Mar 2018 - Present
- Develop the B2B marketing strategy for Holmesglen Institute- Develop and drive the B2B marketing and communication plans for the Centre for Energy and Infrastructure (CEI) faculty, the Victorian Tunnelling Centre (VTC), Professional Workforce Solutions (PWS), Holmesglen Skills and Job Centre (SJC) and the New Business Assistance with NEIS program- Manage events, conferences and visits to the Victorian Tunnelling Centre (VTC) incl. Ministerial, corporates, industry bodies, schools and community groups- Assist and collaborate with Major Project Stakeholders for VTC communications to industry and the general public, media releases, photo shoots and community inclusion opportunities- Engage and build relations with Big Build stakeholders e.g. Rail Projects Victoria, North East Link Project (NELP), Metro Tunnel, Apprenticeships Victoria, Australian Tunnelling Society, Melbourne Chamber of Commerce- Support Skills and Job Centre and Major Construction Projects in achieving the Major Project Skills Guarantee (MPSG) commitment to social inclusion- Working with local community groups including indigenous groups through Skills and Jobs Centre, Metro Tunnel and the Victorian Tunnelling Centre- Support the partnership between Holmesglen and Cross Yarra Partnership (CYP) to promote the MetroHub- Improve sales, communication and presentation tools including website content and marketing and communications collateral- Guide and support the senior leadership and administrative teams with their external and internal stakeholder communications and collateral- Support marketing research and data analysis
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Customer Service Administrator - Holmesglen Workforce Solutions
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Jan 2017 - Feb 2018
- Recommended, improved and standardised operating procedures and documents- Liaised with trainers and key stakeholders to implement any changes to courses and ensure OH&S procedures were adhered to- Coordinated the yearly Awards event for the Auto & Marine, Upholstery & Furniture students- Administrated the faculty Health & Safety courses
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Belgian Shell N.V.
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Belgium
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Retail
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1 - 100 Employee
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Marketing Manager Commercial Fleet - Belgium & Luxembourg (Belux)
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Jan 2015 - Jan 2016
- Successfully managed the introduction and implementation of the global marketing plan to the local market including implementing new sales tools, translation of supporting documents and developing marketing collateral for different digital channels. Established events in line with planned activities- Provided an interactive, online facility for Channel management allowing for the channel to update details, order materials and access resources when needed freeing up administrative time internally- Managed the content for website updates, wrote and created web newsletters for the fleet & commercial road transport communities - Managed external & internal suppliers - e.g. web site/digital marketing companies- Managed large national customer events including F1 Belgian Grand Prix, Ferrari factory tours, Shell Eco Marathon which saw a year on year increase in attendance and excellent feedback- Worked closely with management team to initiate marketing strategies that support sales objectives- Worked with the Sales team to develop presentation kits and provided marketing and sales statistics for support in sales meetings. Accompanied sales team to customer meetings
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Technical Helpdesk Project coordinator for Belgium, Netherlands, France & Luxembourg (Benefrux)
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Aug 2014 - Jan 2015
- Managed the global Shell website for technical datasheets and managed all product updates including translations- Coordinated technical queries and product assistance across sales, customers and customer service centre and escalated queries or concerns where necessary to relevant managers
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Administration, Project Coordination, Marketing, Customer Service, Quality Control, Events, …
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May 2012 - Jul 2014
Project Management - Holmesglen Institute (7 month posting) - Re-organised the nursing department according to the 'Lean'-principles - Documented procedures and processes used in the Clinical Office - Provided excellent Customer Service to students and teaching staff Marketing & Event management at the Belgian Club of Victoria - Managed Events & created marketing materials to promote Belgian products in Australia - Managed and updated Membership databases for the Belgian Club of Victoria - Provided Treasury responsibilities Technical Helpdesk Advisor - Penrite Oil Company Australia (10 month posting) - Technical Advisor for customers, workshops and car spare parts retailers - Managed the CRM system with customer requests
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Belgian Shell N.V.
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Belgium
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Retail
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1 - 100 Employee
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Project & Training Manager LubeAnalyst - Belgium, France, The Netherlands, Luxembourg, South Africa
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Aug 2008 - Aug 2010
- Implemented the new Global LubeAnalyst website. (LubeAnalyst: oil analysis system for extending life cycle of industrial equipment)- Developed solutions for invoicing into the Global SAP structure, responsible for the team gap analyses, … - Planned and organised training for customers, Shell staff and external stakeholders- Trained customers in using the new website of Global LubeAnalyst- Provided technical information and assisted sales managers and customers concerning lubricants & fuels- Organised European team events
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Technical Helpdesk Advisor Benefrux
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Apr 2006 - Aug 2008
- Provided technical information and assistance to sales managers and customers concerning lubricants & fuels- Team event manager: eventing including negotiating venues, plan catering and making travel arrangements
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Belgian Shell Sarbanes-Oxley (SOX) analyst
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Aug 2005 - Apr 2006
(Sarbanes-Oxley (SOX) offers guidelines and spells out regulations that publicly traded companies must adhere to. SOX guidelines offer best-practice principles for any company, especially those providing services to other businesses bound by SOX) - Performed gap analyses and Implemented SOX procedures for the sales area into all Lines of Businesses - SOX EUC (End User Computing) - Coordinator for testing and applying work methods to be followed by Shell employees - Responsible for the 'Manual of Authorities' for Belgian Shell in accordance with SOX guidelines
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Account Manager Consumer/Project coordinator CRM (Customer Relation Management)
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Mar 1999 - Aug 2004
- Negotiated contracts with Passenger Car Motor Oil (PCMO) motor shops - Prospection of key motor shops (BMW, Mercedes, …) - Organised technical meetings and events for new customers - Coordinated & administrated campaigns/promotions - Organised sales and promotions in supermarkets & spare part shops (Carrefour, Midas, …) - Training, implementing and testing the Customer Relationship Management (CRM) tool - Managed OEM (Original Equipment Manufacturer) Global ‘first fill’ fuel contracts in Belgium - Key focal point for customer list price mutations Belux
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Education
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HONIM - Brussels
Bachelor, Marketing -
Pow Wow - Oakleigh
Frontline Management, Certificate IV -
HHTI -OLV Mechelen
Bachelor, Communication