Experience

La Filière Communication

• France
• Industry Associations
• 1 - 100 Employee

• Administratrice

  • Jun 2022 - Present

  France



Syndicat du Conseil en Relations Publics

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Administratrice et Pilote de la commission Influence

  • Jun 2022 - Present

  France

• Président

  • Jan 2019 - Jun 2022

  Impulser une dynamique au sein de l’industrie des PR et de l’Influence pour renforcer les PR comme agent accélérateur de la transformation des organisations face à l’évolution de la société #SoftPower



GWPR France - Global Women in PR

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-fondatrice

  • Apr 2021 - Present



Kingcom

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director and Associate

  • Jan 2007 - Present

  Région de Paris , France Leads 360° PR campaigns with a fresh approach that impacts the market and captures the minds of consumers, creating a memorable brand experience and positioning customer brands as household names. Many of her projects for high-profile clients have won prestigious international awards for creativity and innovation, marking her as a pioneer in the field of public relations in France. Helps her clients remaining at the leading edge of the digital revolution and introducing principles… Show more Leads 360° PR campaigns with a fresh approach that impacts the market and captures the minds of consumers, creating a memorable brand experience and positioning customer brands as household names. Many of her projects for high-profile clients have won prestigious international awards for creativity and innovation, marking her as a pioneer in the field of public relations in France. Helps her clients remaining at the leading edge of the digital revolution and introducing principles leveraging social media and communications platforms. She has enabled her clients to engage customers at a wholly new level and support their clients in building online brand communities and trends. Create influent engaging communications stories/campagins/strategies based on large client insights on many industries/areas : gastronomy, leisure, mass market, food & beverage, lifestyle, automotive, wines & spirits, retail, fashion, beauty, body care & medecine. New Biz & start ups : From the brand design to the social media communities management, I guide entrepreneurs in their brand building thanks to optimized means and bankable creative ideas in order to help them to lead their market, recruit clients and build very strong and profitable relationships with their different audiences.

• Development VP

  • Oct 2004 - Dec 2006

  Région de Paris , France Pioneered transformative growth in the Development & Advising department to reposition the agency according to digital market evolution, including contributing to the restructuring of 3-year and 5-year business plans. Defined and launched unique digital service offerings. Prepared an agency communications plan to boost brand awareness. Directed commercial rollout. Coordinated development of unique brand images and concepts for clients and prospect accounts.

• Consultante RP (Relations Presse - Relations publiques)

  • Oct 1999 - Oct 2004

  Région de Paris , France Coordinated development and execution of PR campaigns, events, and strategies for key clients. Oversaw creation of press kits. Prepared content strategies. Assembled core teams to produce optimal results for PR tool and event planning. Provided strategic direction to copyrighters, photographers, and event teams. Handled process validation and team workflows. Innovated never-before-seen campaign strategies and events to create an impactful brand statement. Areas/Industries : gastronomy… Show more Coordinated development and execution of PR campaigns, events, and strategies for key clients. Oversaw creation of press kits. Prepared content strategies. Assembled core teams to produce optimal results for PR tool and event planning. Provided strategic direction to copyrighters, photographers, and event teams. Handled process validation and team workflows. Innovated never-before-seen campaign strategies and events to create an impactful brand statement. Areas/Industries : gastronomy, leisure, mass market, food & beverage, lifestyle, automotive, wines & spirits, retail, fashion, beauty, body care & medecine.



FOOD IS SOCIAL

• Founder

  • Nov 2013 - Oct 2021

  Ministère de l'Economie et des Finances Food Is Social 2014 : 25th of November ! http://www.foodissocial.fr by Kingcom



Syndicat du Conseil en Relations Publics

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Présidente

  • Jun 2016 - Dec 2018

  Paris

• Administrator

  • Jan 2013 - Jun 2016

  Région de Paris , France

• Président of the Digital Commission

  • Jul 2012 - Jun 2016

  Région de Paris , France "Digital is a culture, not a technology! "On" or "Offline", reputation means Public Relations. The commission goal is to train professionnals (brands/institutions, PR agencies, students…) on the key rule of PR in the reputation management ("on" or "offline"). Think tank, white papers, job descriptions updates, evolution of the blogger charter, and video conferencing workshops ... all for spreading digital DNA in companies & PR agencies and enhance the PR expertise and advice. She… Show more "Digital is a culture, not a technology! "On" or "Offline", reputation means Public Relations. The commission goal is to train professionnals (brands/institutions, PR agencies, students…) on the key rule of PR in the reputation management ("on" or "offline"). Think tank, white papers, job descriptions updates, evolution of the blogger charter, and video conferencing workshops ... all for spreading digital DNA in companies & PR agencies and enhance the PR expertise and advice. She co-organized the one-day international conference ReputationWar (January 2013) where all the communications experts met in Paris to learn how to face new reputation management challenges. The goal of this conference was to evaluate the opportunities created by the new interacting spaces between brands/institutions et public audiences ; to train the attendees on mastering this fluctuating, instantaneous and emerging new relationship brand/audiences of which they are neither the pilots neither the only owners. The conference brought winning tactical approaches to prevent and avoid any reputation risk.