Experience

Economics of Mutuality

• Switzerland
• Non-profit Organization Management
• 1 - 100 Employee

• Fellow

  • Nov 2021 - Present



Purpose Management Office

• Purpose Consultant (Brand Strategy Culture)

  • Jun 2021 - Jan 2022



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Strategic Project Management / IRDP Development Program (MBA)

  • Aug 2020 - Apr 2021



Mignon GmbH und Co. KG

• Germany
• Events Services

• Head of Marketing and Sales

  • Jan 2016 - Sep 2019

  • Led handpicked sales and marketing team, to boost corporate event sales by ~80% every year (prior growth ~10%) setting an all-time sales high in 2019• Redesigned and managed all marketing and sales activities, from (online) lead generation to proposal; from price negotiation to production• Organized large-scale tailored experiences for 90,000+ people per year, including The Coca-Cola Company, Randstad, Facebook, Pfizer, Bayer, Airbus, HSV• Introduced new sales framework increasing conversion rate from ~8% to ~22% and raising per-client spending by ~40% through case-sensitive pricing• Built incentive-based partner network generating $1.8m revenue in first year • Advised and prepared top-level investment decisions (e.g. construction of new event venue, takeover of competitor, acquisition of key supplier)

• Marketing Manager

  • Sep 2015 - Dec 2015

  • Spearheaded rebranding of company, including competitor analysis, brand model development, framing of communication strategy, and final roll-out• Instituted new go-to-market approach (“product supplier” instead of “service provider”) to leverage scaling effects reducing event planning time by ~35%• Directed cross-functional team to streamline portfolio from 240 to 49 products



Mindflow Innovation GmbH

• Co-Founder, Innovation Lead

  • Oct 2014 - Aug 2015

  • Promoted product and led development of brainstorming app “mindflow”• Developed features (e.g. “clustering”, “matching”) for use in strategy workshops• Managed user acquisition and partner program, sign-ups by 600+ companies, showcases included IKEA, National Olympic Committee, trendone, WPP, thjnk• Sold in 2016 to technology consulting company EQ check • Promoted product and led development of brainstorming app “mindflow”• Developed features (e.g. “clustering”, “matching”) for use in strategy workshops• Managed user acquisition and partner program, sign-ups by 600+ companies, showcases included IKEA, National Olympic Committee, trendone, WPP, thjnk• Sold in 2016 to technology consulting company EQ check



Scholz & Friends

• Germany
• Advertising Services
• 700 & Above Employee

• Corporate Student, Trainee

  • Oct 2011 - Sep 2014

  • Co-op program combining full-time work with paid study• Orchestrated projects across divisions (strategic planning, brand activation, new business)• Produced and rolled out campaigns (>$0.2m in client fees) for major brands including Brown Forman, Oiltanking, Vodafone, Bel, VitaminWater, Nivea• Selected for 3-month leadership program in foreign office (Kiev, Ukraine) and first corporate student asked to lead projects full-time during university time • Co-op program combining full-time work with paid study• Orchestrated projects across divisions (strategic planning, brand activation, new business)• Produced and rolled out campaigns (>$0.2m in client fees) for major brands including Brown Forman, Oiltanking, Vodafone, Bel, VitaminWater, Nivea• Selected for 3-month leadership program in foreign office (Kiev, Ukraine) and first corporate student asked to lead projects full-time during university time



Partyzan Hats | partyzan-hats.com

• Co-Founder

  • Aug 2011 - Aug 2014

  • Produced and multichannel distributed handmade hats to finance studies• Created brand and supply chain to employ rural Ukrainian hatmakers • Sold hats in 7 countries • Produced and multichannel distributed handmade hats to finance studies• Created brand and supply chain to employ rural Ukrainian hatmakers • Sold hats in 7 countries



GWA

• Germany
• Advertising Services
• 1 - 100 Employee

• Project work: evaluation of e-learning platform 'Need for Brains' (Bachelor Thesis)

  • Mar 2014 - Jun 2014



Veolia

• France
• Environmental Services
• 700 & Above Employee

• Project work: developing a concept for the digitalisation of Veolia's key account sales toolbox

  • Sep 2013 - Oct 2013



Superunion

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Strategy Intern

  • Feb 2011 - Jun 2011