pascal fiedler ❤️🔥
Managing Director & Co-Founder at charles&charlotte- Claim this Profile
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German Native or bilingual proficiency
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English Professional working proficiency
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Bio
André May
'A touch for the brand' was my initial thought while Pascal and Paulina taking over Social Media responsibility for Bundaberg Brew drinks in Germany in 2019. Pascal was always full of good ideas, energy, and a smile even when thing wasn’t going as well as they should. He and the charles & charlotte team excelled in the area of social media and brand story telling which was quite new to the iconic Bundaberg world and they made things better and often inspired the team in Australia as a blueprint for global social media standards. He is a true communication expert with a commercial mind, an eye for creative and no fear to get the technical stuff done too. As an individual, Pascal is a very smart person who sets high standards for himself and is constantly looking for new skills to acquire. I very much enjoyed working with him.
Karyn Riegel
As a strategy intern at AKQA, Pascal quickly became a valuable team member, thanks to his structured way of working, his drive to deliver at high standards, positive attitude, and ability to rapidly learn and apply new skills. In desktop research, Pascal moving quickly from simply gathering valuable information to applying it to generate meaningful insights. He developed skills in qualitative user research, conducting interviews and synthesizing the results into valuable learnings. Pascal was always eager to accept new challenges, and was an invaluable asset on several new business pitches. I also admire Pascal's proactive drive. For example, he created a dedicated AKQA Slack channel for relevant news, trends, and case studies, and attracted an impressive number of subscribers. It was a great personal pleasure to work with Pascal, and I'm confident that he will add value to an agency or any organization he joins.
Ariana Sverdlik
Pascal was an incredibly valuable addition to the AKQA Berlin Strategy team. Not only was his enthusiasm infectious, but his innate sense of curiosity, dedicated work ethic, and overall ambition turned him into a key member of the team. I would highly recommend him to anyone looking for a strong strategic thinker with a positive attitude!
André May
'A touch for the brand' was my initial thought while Pascal and Paulina taking over Social Media responsibility for Bundaberg Brew drinks in Germany in 2019. Pascal was always full of good ideas, energy, and a smile even when thing wasn’t going as well as they should. He and the charles & charlotte team excelled in the area of social media and brand story telling which was quite new to the iconic Bundaberg world and they made things better and often inspired the team in Australia as a blueprint for global social media standards. He is a true communication expert with a commercial mind, an eye for creative and no fear to get the technical stuff done too. As an individual, Pascal is a very smart person who sets high standards for himself and is constantly looking for new skills to acquire. I very much enjoyed working with him.
Karyn Riegel
As a strategy intern at AKQA, Pascal quickly became a valuable team member, thanks to his structured way of working, his drive to deliver at high standards, positive attitude, and ability to rapidly learn and apply new skills. In desktop research, Pascal moving quickly from simply gathering valuable information to applying it to generate meaningful insights. He developed skills in qualitative user research, conducting interviews and synthesizing the results into valuable learnings. Pascal was always eager to accept new challenges, and was an invaluable asset on several new business pitches. I also admire Pascal's proactive drive. For example, he created a dedicated AKQA Slack channel for relevant news, trends, and case studies, and attracted an impressive number of subscribers. It was a great personal pleasure to work with Pascal, and I'm confident that he will add value to an agency or any organization he joins.
Ariana Sverdlik
Pascal was an incredibly valuable addition to the AKQA Berlin Strategy team. Not only was his enthusiasm infectious, but his innate sense of curiosity, dedicated work ethic, and overall ambition turned him into a key member of the team. I would highly recommend him to anyone looking for a strong strategic thinker with a positive attitude!
André May
'A touch for the brand' was my initial thought while Pascal and Paulina taking over Social Media responsibility for Bundaberg Brew drinks in Germany in 2019. Pascal was always full of good ideas, energy, and a smile even when thing wasn’t going as well as they should. He and the charles & charlotte team excelled in the area of social media and brand story telling which was quite new to the iconic Bundaberg world and they made things better and often inspired the team in Australia as a blueprint for global social media standards. He is a true communication expert with a commercial mind, an eye for creative and no fear to get the technical stuff done too. As an individual, Pascal is a very smart person who sets high standards for himself and is constantly looking for new skills to acquire. I very much enjoyed working with him.
Karyn Riegel
As a strategy intern at AKQA, Pascal quickly became a valuable team member, thanks to his structured way of working, his drive to deliver at high standards, positive attitude, and ability to rapidly learn and apply new skills. In desktop research, Pascal moving quickly from simply gathering valuable information to applying it to generate meaningful insights. He developed skills in qualitative user research, conducting interviews and synthesizing the results into valuable learnings. Pascal was always eager to accept new challenges, and was an invaluable asset on several new business pitches. I also admire Pascal's proactive drive. For example, he created a dedicated AKQA Slack channel for relevant news, trends, and case studies, and attracted an impressive number of subscribers. It was a great personal pleasure to work with Pascal, and I'm confident that he will add value to an agency or any organization he joins.
Ariana Sverdlik
Pascal was an incredibly valuable addition to the AKQA Berlin Strategy team. Not only was his enthusiasm infectious, but his innate sense of curiosity, dedicated work ethic, and overall ambition turned him into a key member of the team. I would highly recommend him to anyone looking for a strong strategic thinker with a positive attitude!
André May
'A touch for the brand' was my initial thought while Pascal and Paulina taking over Social Media responsibility for Bundaberg Brew drinks in Germany in 2019. Pascal was always full of good ideas, energy, and a smile even when thing wasn’t going as well as they should. He and the charles & charlotte team excelled in the area of social media and brand story telling which was quite new to the iconic Bundaberg world and they made things better and often inspired the team in Australia as a blueprint for global social media standards. He is a true communication expert with a commercial mind, an eye for creative and no fear to get the technical stuff done too. As an individual, Pascal is a very smart person who sets high standards for himself and is constantly looking for new skills to acquire. I very much enjoyed working with him.
Karyn Riegel
As a strategy intern at AKQA, Pascal quickly became a valuable team member, thanks to his structured way of working, his drive to deliver at high standards, positive attitude, and ability to rapidly learn and apply new skills. In desktop research, Pascal moving quickly from simply gathering valuable information to applying it to generate meaningful insights. He developed skills in qualitative user research, conducting interviews and synthesizing the results into valuable learnings. Pascal was always eager to accept new challenges, and was an invaluable asset on several new business pitches. I also admire Pascal's proactive drive. For example, he created a dedicated AKQA Slack channel for relevant news, trends, and case studies, and attracted an impressive number of subscribers. It was a great personal pleasure to work with Pascal, and I'm confident that he will add value to an agency or any organization he joins.
Ariana Sverdlik
Pascal was an incredibly valuable addition to the AKQA Berlin Strategy team. Not only was his enthusiasm infectious, but his innate sense of curiosity, dedicated work ethic, and overall ambition turned him into a key member of the team. I would highly recommend him to anyone looking for a strong strategic thinker with a positive attitude!
Experience
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charles & charlotte - we're hiring!
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Germany
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Advertising Services
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1 - 100 Employee
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Managing Director & Co-Founder
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Mar 2018 - Present
Berlin's no. 1 social media agency. 🚀🚀🚀Born in and for the social age: brand building x performance marketing, industry-leading in-house influencers, creator hub for producing fast and scalable video content, own D2C brands, and media publishers for branded entertainment. ✌️Clients ❤️ Nikon Europe, Jägermeister, Back Market, Eucerin, FitX, StepStone, Spiritual Babe, Bundaberg, MiXery, Upper Hand and many more. Berlin's no. 1 social media agency. 🚀🚀🚀Born in and for the social age: brand building x performance marketing, industry-leading in-house influencers, creator hub for producing fast and scalable video content, own D2C brands, and media publishers for branded entertainment. ✌️Clients ❤️ Nikon Europe, Jägermeister, Back Market, Eucerin, FitX, StepStone, Spiritual Babe, Bundaberg, MiXery, Upper Hand and many more.
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AKQA
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United States
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Design
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700 & Above Employee
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Strategy
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Aug 2018 - Dec 2018
Clients: Nike, Beats by Dre, Jägermeister, and GORE-TEX• Trend research and insight synthesis• Qualitative and quantitative research • Creative brief development and audience segmentation• Social listening Clients: Nike, Beats by Dre, Jägermeister, and GORE-TEX• Trend research and insight synthesis• Qualitative and quantitative research • Creative brief development and audience segmentation• Social listening
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BBDO Group Germany
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Germany
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Advertising Services
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100 - 200 Employee
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Strategic Planning
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Feb 2015 - Aug 2017
Clients: Deutsche Bahn, Smart, Bosch• Carrying out competitor analysis with focus on communication strategy and brand positioning (for existing accounts as well as for new businesses)• Identifying and phrasing sociocultural insights to be used as kick-off for creative briefings • Spotting and analysing relevant market trends, both inside the category and in the wider advertising and communications industry, that brands can take advantage of• Facilitating and executing qualitative research • Developing target groups and customer journeys• Maintaining and updating databases tracking all press related to clients• Preparation of innovative comms cases
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Student Brand Manager
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Mar 2016 - Nov 2016
• ensuring a consistent brand image amongst the student community by continually activating creative, innovative and daring initiatives on campus • developing and delivering tailor-made marketing plans • ensuring a consistent brand image amongst the student community by continually activating creative, innovative and daring initiatives on campus • developing and delivering tailor-made marketing plans
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AMV BBDO
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Junior Account Executive
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Apr 2014 - Sep 2014
ExxonMobil (EMEA)Mercedes-Benz (UK) ExxonMobil (EMEA)Mercedes-Benz (UK)
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BBDO Group Germany
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Germany
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Advertising Services
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100 - 200 Employee
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Account Executive
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Feb 2014 - Apr 2014
Braun Male Grooming (Global)Gillette Men (Germany)
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Apprentice as marketing expert
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Aug 2011 - Jan 2014
Mars Chocolate (Germany)Arla Foods (Germany)
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Education
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2017 - 2019
Stockholm University
Master of Science - MS, Marketing -
2014 - 2017
Universität der Künste Berlin
Bachelor of Arts (BA), Communication in Social and Economic Contexts
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