Parul Singh

Associate Director of Admissions at Krea University
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency

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5.0

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Anupam Anurag Kerketta

Parul demonstrates all the necessary traits of an experienced salesperson, it is no wonder that IISB has consistently delivered on student enrollment counts for the past few years. She is my go-to person to drive the Sales / Counseling training for new personnel due to the clarity she possesses on the same. A highly motivated individual who strives to outdo herself year on year.

Venkataraju V A (Army Veteran)

I worked with Ms. Parul for almost 5 years. She is a talented person in Marketing and Sales. Very good and easily adaptable person for any kind of atmosphere. Her pleasing manner will attract the customers just like that. I wish her all the best for all her future endeavours.

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Experience

    • India
    • Higher Education
    • 100 - 200 Employee
    • Associate Director of Admissions
      • Sep 2022 - Present

      • Develop and establish admission strategies based on the trends, contributing to the information, analysis, and recommendations to management. • Contribute to the successful accomplishment of the objectives of the Admissions domain.cLead and manage the Office of Admissions, which includes the development, design, and implementation of recruitment efforts to provide quality admission services in line with the University’s goals. • Responsible for admissions policy, supervision of application processing and selection, orientation, coaching, counselling, and communication programmes • Oversee the implementation of the admissions process and position it as a highly professional and well-thought-through process. • Develop financial strategies by forecasting and anticipating requirements. Monitor and control the departmental budget. • Responsible for the development and implementation of well-defined systems and procedures in place, including for eligibility, fees, communication, process, refunds, etc. • Monitor and track the fee payments, withdrawals, and refunds of the incoming batch of students. • Effectively administer the prospective and admitted student databases. • Ensure compliance with statutory norms. • Provide guidance to the admissions team in creating the admission portal, develop it with the required fields and policies. Show less

    • India
    • Education Management
    • 100 - 200 Employee
    • Head of Admission & Marketing
      • Jan 2017 - Aug 2022

      Lead 50+ monthly consultations with prospective students, parents and educational agents. Cultivated beneficial relationships with over 30 educational agents, relocation agents, corporates nationally. Redesigned a simpler admissions process which was more human and in just one year generated 50% additional revenue & admissions. Realigned the admission policies as well as automated entire communication and touch points across the parent decision-making life cycle with customised touch, both on and off the web leading to shorter conversion cycle. Conceptualised new digital marketing content campaigns across all channels for over 5000 + lead generation annually. Re-branded all marketing materials leading to clear and stronger brand message. Managed digital marketing end to end including website development and upkeep growing 30% more followers and 20% higher engagement rate. Planned and Organised presentations, webinars and open houses generating 1000+ leads of prospective parents from new markets leading to 15% higher national & international participation. Ongoing sales training for team members led to exceeding the sales goals leading and a performing team. ERP implementation, dynamic reports, and the development of strategies for new technological initiatives in accordance with the Organization's goals and objectives for the upcoming academic year for a data driven marketing activities and paperless enrolment. Collaboration with third party agencies for media, design, and marketing firms and internal departments for aligning the goals outcome. Serving as the single point of contact for all issues and reviews pertaining to new admissions for 100% parent satisfaction leading to 25% additional conversions from word of mouth. On a regular basis, reported directly to the Principal and CEO. Show less

    • United Arab Emirates
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Country Head India
      • Jun 2014 - Apr 2016

      Learning time is a developer and marketer for high end early learning products in 19 countries across the globe. I was promoted from within the firm in 8 months as the Head of Sales and Marketing. All India operations and marketing budgets were effectively managed, resulting in increased sales and profitability year after year.Created and executed marketing campaigns for schools, hospitals, corporations, and other organisations, acquiring target leads and closing orders via consultative selling.Customer training for after-sales service and customer satisfaction was designed and implemented, resulting in additional key referrals and zero cancellations.Over 100 opportunity seminars were held in various markets, coaching consultants for opportunities resulting in the hiring of over 800 talented employees. Show less

    • Sales & Marketing Manager Bangalore
      • Oct 2013 - May 2014

      As Direct Sales & Marketing manager for Bangalore branch my role involved leveraging consultative selling approach to build relationships across target market, develop marketing strategy, and implement Opportunity programs to on-board new hires and create consistent methods across sales teams. *Contributed personally 40% of sales targets annually. * Amalgamated with sales team members, scheduled one on one drills on suspecting, prospecting, cold calling, personal sales, group presentations, referrals. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Manager & Educational Sales Consultant
      • Jun 2007 - Sep 2013

      Manager/Educational Sales Consultant May 2007 - October 2013 *Recruited 15 consultants within 6 months was awarded top recruitment all India in the year 2008. Manager/Educational Sales Consultant May 2007 - October 2013 *Recruited 15 consultants within 6 months was awarded top recruitment all India in the year 2008.

    • Sri Lanka
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Public Relations Specialist
      • Jul 2004 - May 2005

      Reported to Director Enterprise Sales Planning & executing marketing communication for various key partners of Millennium IT including Cisco, Oracle, Sun Microsystem, Ingram Micro & HP. Reported to Director Enterprise Sales Planning & executing marketing communication for various key partners of Millennium IT including Cisco, Oracle, Sun Microsystem, Ingram Micro & HP.

    • India
    • Telecommunications
    • 700 & Above Employee
    • Hotline Officer
      • 1997 - 1998

      • Awarded Star officer twice during my term. • Awarded Star officer twice during my term.

    • India
    • Hospitality
    • 700 & Above Employee
    • Sales Executive
      • Jun 1995 - Jun 1996

Education

  • CIM | The Chartered Institute of Marketing
    Post graduate, Marketing/Marketing Management, General
    2003 - 2005
  • DAV College Moradabad
    Bachelor of Arts (BA), Psychology
    1993 - 1996
  • South Delhi Polytechnic For Women
    Fashion designing, A
    1991 - 1993
  • St. Mary's convent school Moradabad
    Sslc, Cbse
    1988 - 1990

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