Head of Marketing

• Aug 2022 - Present

My role involves developing and implementing a comprehensive digital marketing strategy that includes a variety of tactics, such as paid campaigns, social media strategy, generating high-quality B2B leads.• Managing paid campaigns across multiple digital channels, including search, social media, and display.• Developing and executing campaigns on LinkedIn for B2B marketing. • Utilizing analytics to monitor the performance of digital marketing campaigns and make data-driven decisions to optimize performance.• Responsible for developing a social media strategy, responsible for creating and curating content that resonates with the target audience, drives engagement, and meets the needs of the business. Show less

Marketing Specialist

• Feb 2022 - Aug 2022

• Developing and executing social media strategies that drive engagement and conversions across multiple social media platforms.• Developing and managing Facebook and LinkedIn advertising campaigns that generate leads and drive conversions.• Using analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance. I am proficient in tools such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.• Responsible for creating and curating social media content, overseeing the day-to-day management of social media accounts, monitoring and analyzing social media metrics. Show less

Digital Consultant

• Dec 2021 - Jan 2022

• Developing digital media strategy for Adora Consulting with focus on increasing clients. • Defining the target audience, identifying the social media platforms that are most relevant to the business, creating a content plan, and setting measurable goals for engagement, reach, and conversions. • Provided support for planning and coordination for website structure, design layout and website content strategy. • Social media strategy building for Borås Vårdcentral. Validation of existing accounts and guiding for further strategy and optimization. Show less

Korta Vägen

• Feb 2021 - Dec 2021

Digital Marketing Consultant

• Feb 2020 - Jan 2021

• Managing International clients for the company, defining strategies, building roadmaps and follow up on the execution. • Monitoring the performance of digital marketing campaigns and make data driven decisions to optimize performance. This includes tracking KPIs such as lead generation, engagement, and conversion rates. • Managed media campaign for a real estate clients for approx 10 Mn INR annual budget. • Educating the team for digital campaigns, social media campaigns and paid social execution by executing workshops for the team. Show less

Project Consultant

• Jul 2018 - Dec 2019

• Worked on project planning, requirement gathering and design of Adohm. Its a platform to automate the entire advertising process. • Defining product scope, planning & execution starting from inception till product launch .Gate keep the product plans and work with product owners to set up right dashboards to track and measure the implementation progress. • Coordinated with different business units to understand their requirements. Coordinate and participate in weekly planning and retrospective meetings to provide details on project status and scope. • Troubleshooting and Backlog management and grooming. Show less

Senior Manager- Social Media

• Feb 2016 - Apr 2018

• Primary responsibility was to develop and execute a comprehensive social media strategy that aligned with the overall marketing goals and objectives of the organization. • Responsible for generating website traffic via social media platforms. • Responsible for Paid Media ads planning and execution, Campaign Planning, Performance Monitoring & Analysis, Traffic Analysis, News Content Strategy. • Managed Facebook paid media campaign for 5 Mn INR annual budget. • Working closely with product team to analyze and implement changes benefiting the project. • Successfully implemented Facebook video monetization model and have closely worked with Facebook team for brand collaborations. • During my tenure we changed website for Patrika.com and I have overseen the development of our website. • Create media plans, structure, and manage campaigns to reach goals on channels such as Facebook, Google (News promotion campaigns, Brand Visibility campaigns, FB follower’s campaigns). • Point of contact between Facebook team and our internal marketing and commercial teams in building strong collaborations. • Create, manage, optimize and scale paid social advertising campaigns, control budget and reporting based on monthly objectives. • Responsible for monetization via social media platforms & Implementation of complete news content strategy on all social media platforms. Show less

Sr. Manager - Social Media and ORM

• Jun 2013 - Oct 2014

 Responsible for handling Social Media strategies and reputation monitoring for Microsoft India and Thums Up. • Creating strategies with the objective of building Brand, growing engagement and following. • Collaborated with marketing, PR, design and the commercial teams for content and campaign development that align with overall goals and brand identity. • Worked in the growth team, alongside other teams, and was responsible for using data to proactively find new opportunities, measure & optimize the performance of Paid Social investment. • Strategizing, Analyzing, Issue reporting, Brand reputation management for Microsoft India and Thums Up. • Client servicing for Microsoft India and Reputation management of the Brand by analyzing various data across the Brands via specialized tools. • Create, manage, optimize and scale paid social advertising campaigns, control budget and reporting based on monthly objectives. Show less

Manager - Online Reputaion

• May 2012 - May 2013

• Responsible for Social Media, Brand reputation and complete response management on all social platforms. • Worked closely on social listening tools. Continuously monitoring the Brand voice among users and reporting the negative sentiments to concerned departments. • I have developed lot of engaging campaigns around festivals, upcoming sale, promotions, specific product. • Have worked closely on customer feedbacks and have implemented in our further campaign planning. • Have organized fashion influencer event for Jabong.com with other team members. • Coordinating with marketing, product team, commercial team for upcoming campaigns, daily content planning, customer feedbacks, refunds, product replacements. Show less

Social Media / Online Reputation Manager

• Jan 2010 - May 2012

• Responsible for reputation management and Social Media Management for clients like Eureka Forbes and Panasonic India. • Responsible for making ORM and Social media pitches for new client acquisition. • Analyzing and providing web promotions solutions to clients. • Strategizing & Implementing Online Reputation & Social Media techniques for clients. • Responsible for reputation management and Social Media Management for clients like Eureka Forbes and Panasonic India. • Responsible for making ORM and Social media pitches for new client acquisition. • Analyzing and providing web promotions solutions to clients. • Strategizing & Implementing Online Reputation & Social Media techniques for clients.

Asst. Relationship Manager - Corporate

• Oct 2006 - Feb 2009

Team Leader - Web Marketing

• Oct 2005 - Jun 2006

Managing business development with decision making capability & accountable for profitability & increased sales growth. Managing business development with decision making capability & accountable for profitability & increased sales growth.