Experience

Snappfood

• Iran
• Technology, Information and Internet
• 700 & Above Employee

• Vendor eCRM & Experience Manager

  • Sep 2023 - Present

• Vendor eCRM Manager

  • Aug 2023 - Sep 2023



Digikala.com

• Iran
• Technology, Information and Internet
• 700 & Above Employee

• Performane Marketing Supervisor

  • Mar 2023 - Aug 2023

• Performance Marketing Senior Specialist

  • Sep 2022 - Jul 2023

  • Delivering insights on performance marketing activities, forecasting process & performance budget allocation to drive strong return on investment & to improve marketing performance indicators• Monitoring daily target and identifying root causes in order to take next actions• Reporting weekly in order to tracking performance projects, monitoring KPIs and future work overview• Collaborate on CDP and attribution model project• Designing performance dashboards in order to track Main KPIs• Preparing recommendations, analyzes and reports for the purpose of optimizing activities Show less

• Senior eCRM & Marketing Automation Specialist

  • Aug 2021 - Sep 2022

  • Planning eCRM and automation activities in accordance with the organization’s KPIs• Optimizing and A/B and multi-variation testing• Planning big campaigns media plan for eCRM (ex: Black Friday)• Running personalized onsite and inapp campaigns• Research, benchmark and analyzing similar business’s eCRM activities• Finding solutions to impact on specific KPIs like increasing users 3 month repurchase rate• Collaboration with AI team to working on mutual project like users buying habit, Frequently bought together basket or search trends Show less

• eCRM & Marketing Automation Specialist

  • Dec 2020 - Aug 2021



Takhfifan | تخفیفان

• Iran
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Manager

  • Jul 2020 - Dec 2020

  • Defining strategies and develop action plans in order to meet social media KPIs • Managing owned social channels and improving plans based on insights. • Planning social promotions based on three main goals: New user acquisition, sales and engagement. • Selecting most performing channels, writing ad-copies and executing promotions • Monitor and analyze action’s result, web traffic and sales in order to come up with effective solutions • Defining strategies and develop action plans in order to meet social media KPIs • Managing owned social channels and improving plans based on insights. • Planning social promotions based on three main goals: New user acquisition, sales and engagement. • Selecting most performing channels, writing ad-copies and executing promotions • Monitor and analyze action’s result, web traffic and sales in order to come up with effective solutions



MrBilit | مِستربلیط

• Iran
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketer

  • Jun 2019 - Jul 2020

  ‎‏ • Defining KPIs, action plan and budget allocation for social media ‎‏• Executing, supervising, evaluating and improving owned social media campaigns ‎‏• Managing partnerships and mutual social media campaigns ‎‏• Managing Email marketing and SMS marketing •Running influencer marketing campaigns ‎‏• Designing customer journey & Improving automation by performing A/B tests and analyze different performed campaigns ‎‏ • Defining KPIs, action plan and budget allocation for social media ‎‏• Executing, supervising, evaluating and improving owned social media campaigns ‎‏• Managing partnerships and mutual social media campaigns ‎‏• Managing Email marketing and SMS marketing •Running influencer marketing campaigns ‎‏• Designing customer journey & Improving automation by performing A/B tests and analyze different performed campaigns



Atis segal

• Tehran, Tehran Province, Iran

• IT Technician

  • Mar 2018 - Mar 2019