Product Marketing Manager

• Oct 2021 - Present

Area Manager - Project PACE

• Apr 2021 - Oct 2021

Worked on a change management project(Project PACE) with the distributors in collaboration with the consultants from the Boston Consulting Group.Worked with the distributors from the Coimbatore and Erode region in modifying and organising their workflow structure, order capturing mechanism, outlet classification.Handling the Patna, Bengal and Gauhati branches for the Project VIRU which is an online order capture process being implemented in the retail outlets.

Area Manager Trainee - Acting Area Executive

• Jan 2021 - Mar 2021

Worked as an Independent Area Executive on the CFP(Tobacco) channel and handled Sales, distribution management and inventory control.Undertook a project on "The analysis of quantitative difference between the current consumption and actual consumption of tobacco" in Erode, Salem region.Improved the activities of distribution by finding new local infrastructure for supply chain.

Area Manager Trainee

• Oct 2020 - Dec 2020

Worked on various channels of ITC such as Tobacco, Food, Personal Care and Stationery as a trainee and understood the business model of each channel.Completed a mini-project on gaining competitive benchmarking from one of the leading competitors of ITC.Worked with third-party merchandising team for the analysis of product positioning and promotional activities conducted on hypermarkets and Supermarkets.

Business Development Executive

• Apr 2019 - May 2019

Worked on improving the positioning of GTFL's Yummiez on the supermarkets of South Bengaluru using Competitor Analysis and improved the Product visibility. Improved the sales quantitatively by modifying the product mix suitable to the right outlets depending on the locality, size of the supermarket and the target customers. Implemented the Distributor Management System Software with two major distributors for the GTFL in the Bengaluru region as a part of the project that involves the Sales Automation. Improved the usage of DMS among the distributors from 37% to 76% in a span of 2 months. Conducted a survey and presented the impact in sales by choosing the type of refrigerator used in stores for product display. Show less

Intern

• Apr 2018 - May 2018

Worked on the Pre-sales team and initiated cold calls and e-mails to the potential buyers. Worked on the team of creating a product portfolio and catalogue brochures for the overseas clients. Worked on the Pre-sales team and initiated cold calls and e-mails to the potential buyers. Worked on the team of creating a product portfolio and catalogue brochures for the overseas clients.