Product Manager

• Sep 2022 - Present

Bus/Train travel Marketplace https://www.busbud.com/ Bus/Train travel Marketplace https://www.busbud.com/

Product Manager

• Mar 2020 - Jul 2022

Driving product strategy and improving monetization for the following titles: • Who Wants to Be a Millionaire (top 10 highest grossing trivia game) • Armory & Machine 2 • Accomplishments: Piggybank (+7% Rev), Limited Time Offers (+10% Rev), Bet Scaling (+5% Rev), Game Event changes, process for competitor analysis, multiple UX changes • Work directly with external stakeholders (Sony) on product development for Millionaire • Leverage qualitative user feedback (appstore, surveys, social) alongside quantitative data to develop product changes, with a focus on improving dx ARPU and dx Retention • Collaborate cross-functionally for milestone releases; involves idea brainstorms, prioritizing features via dev costs and product goals, reporting and communicating A/B test data, iterating Show less

Product Manager

• Aug 2019 - Apr 2020

• Part-time Product Owner leading the Analytics strategy by working with designers and developers to build an Analytics tool suite (shipped and now active for premium users) • A/B tested email campaigns to drive traffic to Aiva and ultimately increase conversions • Designed a customer feedback process to be implemented in the Aiva tool https://aivalabs.com/ • Part-time Product Owner leading the Analytics strategy by working with designers and developers to build an Analytics tool suite (shipped and now active for premium users) • A/B tested email campaigns to drive traffic to Aiva and ultimately increase conversions • Designed a customer feedback process to be implemented in the Aiva tool https://aivalabs.com/

Data Scientist

• Sep 2018 - Mar 2020

*Acquired by Nielsen Jan. 2020 • Customer Segmentation Model Improvements: Utilized Artificial Neural Network to rank possible additions to most purchased products for customer segments. Improved longevity of product lists that feed into segmentation by 75% • Subject Matter Expert for Advanced Analytics and Customer Segmentation products; involved configuring features, running statistical models, and ad-hoc data analysis requests • Lead quarterly training sessions for client team on new client data and business structure; included customer profiling, identifying sales trends and product suite insights Technical tools used: Python (keras, nltk, sklearn, pandas, seaborn), PostgreSQL (Redshift), Bash Show less

Growth Analyst

• Sep 2017 - Dec 2017

Assisted sales reps with growth strategies (international expansion) and business insight solutions (improving ad performance during holidays) for Facebook ad clients Tools used: Facebook Ads Manager, Presto, Tableau, R Assisted sales reps with growth strategies (international expansion) and business insight solutions (improving ad performance during holidays) for Facebook ad clients Tools used: Facebook Ads Manager, Presto, Tableau, R

Survey Methodology - Data Analyst

• Jan 2017 - Apr 2017

Constructed SAS-SQL program to calculate average time spent per questionnaire, and electronic page, by census respondents; identified average values to meet for future census’ Constructed SAS-SQL program to calculate average time spent per questionnaire, and electronic page, by census respondents; identified average values to meet for future census’

Actuarial Analyst-Actuarial Consulting Group

• Jan 2016 - Apr 2016

Actuarial Analyst-Affinity Markets, Valuation

• Jan 2015 - Apr 2015

e-Banking Analyst

• May 2014 - Aug 2014