Programmatic Trading Manager

• Aug 2019 - Present

- Delivery and optimisation of Programmatic campaigns for Tier 1 clients with the support of a junior team- Developing an enhanced level of Programmatic knowledge across platforms, technology and vendors- Working closely with Programmatic Planning on current campaigns and contributing to response to briefs that drive new programmatic approaches, building on audience insights from trading feedback- Managing day to day workload, and personal development of junior team members who will report into you- Identifying training & development needs of junior members of the wider team and leading content for sessions where required- Ownership or active participation on wider programmatic projects within the Programmatic Hub outside of day to day campaigns eg measurement frameworks.- Actively providing feedback to Programmatic Directors on the prioritisation of ways of working, new product features and capabilities.- Working across multiple digital media platforms including, but not limited to, Google Marketing Platform, Integral Ad Science, Oracle Audience Platform, etc.- Weekly reporting and post campaign analysis providing meaningful insights and future opportunities- Helping to proactively drive and deliver programmatic training internally

Retail Sales Specialist

• Jan 2007 - Present

My main duties are customer queries, cash handling, banking, restocking, ordering and merchandising.Leadership and Teamwork- Training staff members, delegating tasks to each and keep the motivation high between each member.Problem Solving: Dealing with customer queries and complaints in a innovative and creative method.Commitment: Working in the same company for more than 8 years shows reliability and flexibility

Senior Optimisation Manager

• May 2018 - Aug 2019

• Monitor and optimise display, rich media and video campaign performance (to agreed KPIs), ensuring optimum delivery and allocation of impressions between campaigns, working closely with Sales, Account Management and Publishing teams• Optimise both managed service and programmatic campaigns• Working with the Data team to review and use the appropriate behavioural segments and data available for campaign optimisation• Help drive revenue through great campaign performance whilst considering the implications of net revenue through targeting inventory and data• Analyse performance trends across campaigns and publishers, and provide insight to Sales and Account Management

Optimisation Manager

• Jun 2016 - May 2018

Main duties:- Working with the Ad Ops Optimisation Managers, and the Account Managers.- Looking at the delivery and performance of a wide range of online advertising campaigns. This includes generating and analysing reports from Collective’s own data management platform, as well as data received from a range of 3rd parties - Communicating with a number of internal teams, and reporting to other teams internally.- Programmatic delivery and optimisation and work with traders to improve and further help campaigns to achieve their KPI's. This includes setup, troubleshooting and overall optimisation.

Optimiser Intern

• Mar 2016 - Jun 2016

Business and Management Student

• 2011 - Jul 2015

Retail Relationship Intern

• Oct 2013 - Jun 2014

My Key Role was to:• Maximise revenue achieved from Edenred Products used across the UK retail network and the promotion of retail partners offers to the diverse Edenred client and beneficiary audience.• Work in partnership with all retail/affiliate partners to generate increased business (issued volume and incremental footfall) for them.Main duties were:• Resolving product acceptance queries.• Liaise with retail network across product base to collate data for store locator functionality.• Maintain merchant identification list for Compliments Card.• Monitor competitor offerings.• Sourcing of offers for the Best of The Web proposition.

Secretary

• Jul 2012 - Jun 2013

• Motivating and coordinating a team of 6 committee members to ensure meeting the society objectives and ensure its long-term success• Managing database to ensure excellent communication with Members, Investors and Bright Futures Head Office as well as actively developing strategic partnerships with National Employers and Universities.• Leading the committee team in organising events and networking opportunities with top graduate employers to help students develop key employability skills and allow them to make informed decisions.• Public speaking to promote the society and delivering presentation to Bright Futures members.