Growth Marketing Manager

• Sep 2023 - Present

Integrated Marketing Manager

• Nov 2022 - Jun 2023

- Owned and built strategies for seasonal campaigns, launches and always on campaigns, including a five-month tax season campaign that increased lead generation by 28% and client generation by 21%.- Built a cross-channel integrated marketing calendar and worked with Product Marketing Managers to develop sales enablement tools for new product feature launches and messaging documents for a brand refresh

Growth Marketing - Web Growth & Market Strategist

• Dec 2020 - Nov 2022

- Set KPIs for website performance and achieved a 30% increase in lead generation.- Planned and executed strategies to increase the conversion rate of unique visitors to leads throughout the year as visitor intent levels fluctuate. Strategies included personalization, A/B tests, multivariate tests, development of new user acquisition funnels and coordinating cross-channel promotional messaging.

Sr eCommerce Coordinator

• Sep 2020 - Dec 2020

Digital Activation Lead

• Jun 2020 - Sep 2020

• After training by Shopify, Facebook, and Google, I am responsible for building Shopify stores and assisting with post-launch marketing solutions for small businesses affected by the covid-19 pandemic, by bringing them online and starting their e-commerce journey.• Managed over 15 client accounts to date, and empower small business owners by hosting onboarding sessions with clients to teach them how to use the Shopify platform and manage their online store.

Marketing Specialist

• Nov 2012 - Dec 2020

International Relations Support Staff

• Jan 2020 - Aug 2020

- Assist International Schulich graduate and undergraduate students with verbal and written communication in English (paper/assignment review, weekly conversation circles etc) – tripled the number of conversation circle attendees and maintained a 90-100% booked 1-on-1 student session calendar. - Prepare informational packages, design social media graphics and posters promoting SSIR (Student Services & International Relations).

Managing Editor, Future of Marketing Magazine

• Jan 2020 - May 2020

The Future of Marketing Magazine is the largest, digital publication on marketing with over 41,000+ viewers, 10,000+ followers and 1.3 million pages read. As an editor, I help to organize and deliver curated content on topics such as artificial intelligence, facial recognition, voice search/ digital assistants, proximity marketing, marketing automation, privacy and much more.Visit us here - https://flipboard.com/@schulichmmkg/future-of-marketing-4kffpmh4z

Consumer Insights Representative

• Sep 2019 - Aug 2020

- Liaison between the Master of Marketing 2020 cohort and Schulich's Graduate Business Council - Collect student insights via surveys and in-person discussions to then bring to GBC meetings and decision-making - Liaison between the Master of Marketing 2020 cohort and Schulich's Graduate Business Council - Collect student insights via surveys and in-person discussions to then bring to GBC meetings and decision-making

Social Media & Influencer Marketing Specialist

• May 2019 - Jul 2019

Develop and implement social marketing strategies for TotallyHer branded sites; Momtastic, The Fashion Spot and TotalBeauty. Coordinate influencer marketing opportunities for TotallyHer clients including liaising between influencers and third party companies. Manage and operate social media presence across instagram and facebook to build user engagement while driving website traffic. Develop and implement social marketing strategies for TotallyHer branded sites; Momtastic, The Fashion Spot and TotalBeauty. Coordinate influencer marketing opportunities for TotallyHer clients including liaising between influencers and third party companies. Manage and operate social media presence across instagram and facebook to build user engagement while driving website traffic.

VP External

• Apr 2018 - Apr 2019

Develop a database of external opportunities (case competitions, conferences etc), initiate and maintain contact with sponsors and external organizations, liaise with business partners and the internal team

VP Communications

• Apr 2017 - Apr 2018

Lead WMA's external communications portfolio with the goal of sustaining member engagement and increasing brand awareness.-Develop and execute marketing strategies and timelines for the Comms team to grow the WMA brand-Manage social media channels and develop online campaigns promoting events-Create monthly e-newsletters to increase member engagement-Oversee communication logistics for events and media schedules

Communications Director

• Sep 2016 - Apr 2017

Create and send out monthly newsletters, liaise with the events team to ensure that external members are aware of upcoming events and opportunities

Assistant Volleyball Coach

• Sep 2011 - Jun 2013