Experience

Translumina

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director Marketing New Business Development

  • Jan 2020 - Present

  Translumina- Shockwave Medical USA: "Shockwave Medical USA" has launched a Revolutionary & Disruptive technology called the " Shockwave Intravascular Lithotripsy System (SWIVL) which is a Predictably Safe, Distinctly Intuitive & Consistently Effective technology to Disrupt & Modify Calcium in the Coronary & Peripheral Vasculature. The SWIVL device is a Unique technology which comprises of a Special Balloon catheter which has embedded "Emitters" on the Shaft of the SWIVL Balloon. When an… Show more Translumina- Shockwave Medical USA: "Shockwave Medical USA" has launched a Revolutionary & Disruptive technology called the " Shockwave Intravascular Lithotripsy System (SWIVL) which is a Predictably Safe, Distinctly Intuitive & Consistently Effective technology to Disrupt & Modify Calcium in the Coronary & Peripheral Vasculature. The SWIVL device is a Unique technology which comprises of a Special Balloon catheter which has embedded "Emitters" on the Shaft of the SWIVL Balloon. When an Electric current of 3KV is transmitted from an External Console on to the SWIVL balloon & a pressure of only 4 atm is applied with a Inflation device externally , it sets up an electrical discharge from the emitters & vaporises the fluid within the SWIVL balloon creating Accoustic Sound waves or Sonic Pressure waves. These waves travel through soft arterial tissue selectively cracking Superficial & Deep Calcium within the arterial wall. This improves the vessel compliance which enables the optimal deployment of stents within the artery. Translumina obtained Marketing rights to launch the Shockwave IVL technology beginning Jan 2020 Pan India. I along with my other colleagues were the chosen few to launch this revolutionary technology in the country. I got the unique opportunity to Discuss ,Demonstrate ,Communicate Scientifically the Mechanism of Action (MOA) & Indications & get deployments from all the KOLS of Interventional Cardiology across Maharashtra & Goa. Since the launch in Jan 2020 i have supported upwards of 350 SWIVL cases all across Maharashtra & Goa despite the the Covid Pandemic during these years. This assignment has given me unparalleled Business Relationship & access with all the stakeholders in all the major hospitals across these geographies including the CEOs, Purchase Managers & of course all the Interventional Cardiologists (IC) across Maharashtra & Goa. This has helped me to strengthen my already existing relationship of 24 years with all the Major IC KOLS. Show less Translumina- Shockwave Medical USA: "Shockwave Medical USA" has launched a Revolutionary & Disruptive technology called the " Shockwave Intravascular Lithotripsy System (SWIVL) which is a Predictably Safe, Distinctly Intuitive & Consistently Effective technology to Disrupt & Modify Calcium in the Coronary & Peripheral Vasculature. The SWIVL device is a Unique technology which comprises of a Special Balloon catheter which has embedded "Emitters" on the Shaft of the SWIVL Balloon. When an… Show more Translumina- Shockwave Medical USA: "Shockwave Medical USA" has launched a Revolutionary & Disruptive technology called the " Shockwave Intravascular Lithotripsy System (SWIVL) which is a Predictably Safe, Distinctly Intuitive & Consistently Effective technology to Disrupt & Modify Calcium in the Coronary & Peripheral Vasculature. The SWIVL device is a Unique technology which comprises of a Special Balloon catheter which has embedded "Emitters" on the Shaft of the SWIVL Balloon. When an Electric current of 3KV is transmitted from an External Console on to the SWIVL balloon & a pressure of only 4 atm is applied with a Inflation device externally , it sets up an electrical discharge from the emitters & vaporises the fluid within the SWIVL balloon creating Accoustic Sound waves or Sonic Pressure waves. These waves travel through soft arterial tissue selectively cracking Superficial & Deep Calcium within the arterial wall. This improves the vessel compliance which enables the optimal deployment of stents within the artery. Translumina obtained Marketing rights to launch the Shockwave IVL technology beginning Jan 2020 Pan India. I along with my other colleagues were the chosen few to launch this revolutionary technology in the country. I got the unique opportunity to Discuss ,Demonstrate ,Communicate Scientifically the Mechanism of Action (MOA) & Indications & get deployments from all the KOLS of Interventional Cardiology across Maharashtra & Goa. Since the launch in Jan 2020 i have supported upwards of 350 SWIVL cases all across Maharashtra & Goa despite the the Covid Pandemic during these years. This assignment has given me unparalleled Business Relationship & access with all the stakeholders in all the major hospitals across these geographies including the CEOs, Purchase Managers & of course all the Interventional Cardiologists (IC) across Maharashtra & Goa. This has helped me to strengthen my already existing relationship of 24 years with all the Major IC KOLS. Show less



Translumina Therapeutics

• India
• Medical Device
• 200 - 300 Employee

• Director Marketing

  • Aug 2017 - Jan 2020

  My new role as Director marketing Vascular Access Products is 1) To increase the marketing & distribution for all the Vascular access products PAN INDIA in all the hospitals by increasing the network of distributors.We have 102 distributors Pan India who market Our Vascular Accessories products portfolio starting from Puncture needle,Diagnostic catheters,Guiding catheters,Introducer sheaths,Inflation Devices,Angiographic wires etc. 2)Formulate effective Marketing strategies on Pricing… Show more My new role as Director marketing Vascular Access Products is 1) To increase the marketing & distribution for all the Vascular access products PAN INDIA in all the hospitals by increasing the network of distributors.We have 102 distributors Pan India who market Our Vascular Accessories products portfolio starting from Puncture needle,Diagnostic catheters,Guiding catheters,Introducer sheaths,Inflation Devices,Angiographic wires etc. 2)Formulate effective Marketing strategies on Pricing, Inventory Management & Efficient distribution & availability of all the catalogues of products in the portfolio considering the vast array of catalogues in each product category. 3)P & L Management

• Director New Business Development -West & South

  • Aug 2016 - Aug 2017

  Translumina Therapeutics LLP (TTLP) in order to combat the changing market dynamics in the Stents business segment because of impending government regulations embarked upon a new business opportunity in the field of " Vascular Access Products" which are used in Angiography & Angioplasty procedures. The product portfolio comprises of GUIDING CATHETERS, DIAGNOSTIC CATHETERS, INTRODUCER SHEATHS,INFLATION DEVICES, PTFE ANGIOGRAPHY GUIDEWIRES & ANCILLARY PRODUCTS. The mandate for the role was… Show more Translumina Therapeutics LLP (TTLP) in order to combat the changing market dynamics in the Stents business segment because of impending government regulations embarked upon a new business opportunity in the field of " Vascular Access Products" which are used in Angiography & Angioplasty procedures. The product portfolio comprises of GUIDING CATHETERS, DIAGNOSTIC CATHETERS, INTRODUCER SHEATHS,INFLATION DEVICES, PTFE ANGIOGRAPHY GUIDEWIRES & ANCILLARY PRODUCTS. The mandate for the role was to increase the footprint of Ms TTLP across all Hospitals in Western & Southern India ,which was achieved through 1)Dissemination of Technical Information to all stake holders ie Interventional Cardiologists,Cath lab Technologists,Procurement & Logistic Managers in all the hospitals in Western & Southern India. 2) Increasing the number of distributors to Increase the Geographical coverage & availability of all catalogues of products in the portfolio. Achievements: 1)Starting from a zero base we have been able to appoint 35 distributors in Western & Southern India which has enabled the company to increase its market penetration in accounts that were not covered before. 2) This increased coverage has resulted into an incremental turnover from Western & Southern India from Vascular Access products in addition to its existing turnover from the stents segment.

• Director -Marketing

  • Jul 2013 - Jul 2016

  Translumina Therapeutics LLP (TTLLP) is a manufacturer & marketing organisation of Interventional cardiology products( Rs 1500 million Sales Revenue FY 2016-17)It has a strategic partnership with Translumina GmbH, Germany for creating world class products with highest standards of quality and clinical significance. In India , TTLLP has predominantly been a major player in the Northern Region with very little presence in other parts of the country. My brief was to explore & expand the… Show more Translumina Therapeutics LLP (TTLLP) is a manufacturer & marketing organisation of Interventional cardiology products( Rs 1500 million Sales Revenue FY 2016-17)It has a strategic partnership with Translumina GmbH, Germany for creating world class products with highest standards of quality and clinical significance. In India , TTLLP has predominantly been a major player in the Northern Region with very little presence in other parts of the country. My brief was to explore & expand the market share of TTLLP in other regions in the country through Business development & Market penetration strategies & utilize my extensive experience of 33 years in the health care industry & be a resource for formulating marketing & sales strategies based on the local characteristics & customized requirements of each territory across all geographies in the country. Business development & Channel Management: TTLLP has had a very skeletal presence both at the customer end & also in terms of the number of channel partners . I focused my efforts in exploring & expanding business opportunities for TTLLP in the Western region by setting up the Organisation structure in terms of personnel , scouting & selection of channel partners at strategic locations with an objective of maximizing the reach & availability of TTLLP products.



Vascular Solutions India Pvt Ltd

• Medical Device
• 1 - 100 Employee

• Director Sales & Marketing

  • Nov 2009 - Jun 2013

  Ms Vascular Solutions India Private Ltd was a start- up company incorporated in Nov 2009.It marketed Interventional Cardiology products imported from Principal companies overseas & had an objective of having a Pan- India presence with branch offices in all major geographies with an Objective to “Maximize Reach” of all Catheterization Labs across the country & Optimize resources in terms of recruiting & training skilled man power . My scope as Director Sales & Marketing was to… Show more Ms Vascular Solutions India Private Ltd was a start- up company incorporated in Nov 2009.It marketed Interventional Cardiology products imported from Principal companies overseas & had an objective of having a Pan- India presence with branch offices in all major geographies with an Objective to “Maximize Reach” of all Catheterization Labs across the country & Optimize resources in terms of recruiting & training skilled man power . My scope as Director Sales & Marketing was to exploit the Managerial, Functional as well as Knowledge based competencies that I have acquired over 27 years in the Health Care industry with a view to become again a major player in the Interventional space. The position reported to the Chairman & MD of the company. Show less Ms Vascular Solutions India Private Ltd was a start- up company incorporated in Nov 2009.It marketed Interventional Cardiology products imported from Principal companies overseas & had an objective of having a Pan- India presence with branch offices in all major geographies with an Objective to “Maximize Reach” of all Catheterization Labs across the country & Optimize resources in terms of recruiting & training skilled man power . My scope as Director Sales & Marketing was to… Show more Ms Vascular Solutions India Private Ltd was a start- up company incorporated in Nov 2009.It marketed Interventional Cardiology products imported from Principal companies overseas & had an objective of having a Pan- India presence with branch offices in all major geographies with an Objective to “Maximize Reach” of all Catheterization Labs across the country & Optimize resources in terms of recruiting & training skilled man power . My scope as Director Sales & Marketing was to exploit the Managerial, Functional as well as Knowledge based competencies that I have acquired over 27 years in the Health Care industry with a view to become again a major player in the Interventional space. The position reported to the Chairman & MD of the company. Show less



Interventional Technologies Pvt Ltd Mumbai

• Director Sales & Marketing

  • Apr 2000 - Oct 2009

  Interventional Technologies Pvt Ltd is a marketing organization set up in mid ’99 having All India operations with eight branch offices throughout the country . It imports & markets “State of the art” medical devices for Interventional cardiology from Europe & USA. oJoined the company as General Manager Sales and was promoted as Director Sales & Marketing. Notable Accomplishments;  Played a stellar role in establishing the company (from scratch) sales revenue from 0 to 520… Show more Interventional Technologies Pvt Ltd is a marketing organization set up in mid ’99 having All India operations with eight branch offices throughout the country . It imports & markets “State of the art” medical devices for Interventional cardiology from Europe & USA. oJoined the company as General Manager Sales and was promoted as Director Sales & Marketing. Notable Accomplishments;  Played a stellar role in establishing the company (from scratch) sales revenue from 0 to 520 million rupees in FY 2007.  Tapped & forged strong sustainable business relationships with principal companies abroad; and brought their products to India. Focusing on bringing new products in the vertical; to India. Distinction of being amongst the top performing channel partners in entire Europe and Asia Pacific region. Conceptualised, organized and executed company’s instituted mega events, meetings, symposiums, conducted in India and abroad for upwards of +300 cardiologists at each meeting including KOLs from India & abroad. Directed a team of 2 General Managers, 4 Regional Managers, 6 Area Managers and 11Front Line Sales Representatives located throughout the country. The position reported to the Chairman & MD of the company. TRAINING ATTENDED o “Program on Developing & Managing Brands” conducted by IIM Ahmedabad 2007. o“Program on Value Creation through Mergers & Acquisitions” conducted by IIM Ahmedabad in 2006. . Show less Interventional Technologies Pvt Ltd is a marketing organization set up in mid ’99 having All India operations with eight branch offices throughout the country . It imports & markets “State of the art” medical devices for Interventional cardiology from Europe & USA. oJoined the company as General Manager Sales and was promoted as Director Sales & Marketing. Notable Accomplishments;  Played a stellar role in establishing the company (from scratch) sales revenue from 0 to 520… Show more Interventional Technologies Pvt Ltd is a marketing organization set up in mid ’99 having All India operations with eight branch offices throughout the country . It imports & markets “State of the art” medical devices for Interventional cardiology from Europe & USA. oJoined the company as General Manager Sales and was promoted as Director Sales & Marketing. Notable Accomplishments;  Played a stellar role in establishing the company (from scratch) sales revenue from 0 to 520 million rupees in FY 2007.  Tapped & forged strong sustainable business relationships with principal companies abroad; and brought their products to India. Focusing on bringing new products in the vertical; to India. Distinction of being amongst the top performing channel partners in entire Europe and Asia Pacific region. Conceptualised, organized and executed company’s instituted mega events, meetings, symposiums, conducted in India and abroad for upwards of +300 cardiologists at each meeting including KOLs from India & abroad. Directed a team of 2 General Managers, 4 Regional Managers, 6 Area Managers and 11Front Line Sales Representatives located throughout the country. The position reported to the Chairman & MD of the company. TRAINING ATTENDED o “Program on Developing & Managing Brands” conducted by IIM Ahmedabad 2007. o“Program on Value Creation through Mergers & Acquisitions” conducted by IIM Ahmedabad in 2006. . Show less



Boston Scientific

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sales Manager North & East

  • Nov 1997 - Mar 2000

  Notable Accomplishments; Accomplished multifold increase in sales; from US$ 700,000 in ’97 to $ 3,000,000 in ’99 (Growth Rate 329%). Distinction of being adjudged as number 3 amongst all Sales Managers in the Asia Pacific Region in 1998. The region comprised of countries like Canada, Australia, Far East, South East Asia, and SAARC countries.  Received “100% Plan Attainment Award for 1999 (+120%) at Global Sales Meeting at SAN DIEGO USA. TRAINING ATTENDED oConquest… Show more Notable Accomplishments; Accomplished multifold increase in sales; from US$ 700,000 in ’97 to $ 3,000,000 in ’99 (Growth Rate 329%). Distinction of being adjudged as number 3 amongst all Sales Managers in the Asia Pacific Region in 1998. The region comprised of countries like Canada, Australia, Far East, South East Asia, and SAARC countries.  Received “100% Plan Attainment Award for 1999 (+120%) at Global Sales Meeting at SAN DIEGO USA. TRAINING ATTENDED oConquest Initiative Manager Workshop” For Key Account Management conducted by Wright Associates at CALIFORNIA USA and follow –up training at SINGAPORE. o“Professional Selling Skills Workshop” conducted by Learning International, USA at California USA. o“Worldwide Sales Training Program”. oMinimal Interventional Cardiology Products at Beijing, China. Show less Notable Accomplishments; Accomplished multifold increase in sales; from US$ 700,000 in ’97 to $ 3,000,000 in ’99 (Growth Rate 329%). Distinction of being adjudged as number 3 amongst all Sales Managers in the Asia Pacific Region in 1998. The region comprised of countries like Canada, Australia, Far East, South East Asia, and SAARC countries.  Received “100% Plan Attainment Award for 1999 (+120%) at Global Sales Meeting at SAN DIEGO USA. TRAINING ATTENDED oConquest… Show more Notable Accomplishments; Accomplished multifold increase in sales; from US$ 700,000 in ’97 to $ 3,000,000 in ’99 (Growth Rate 329%). Distinction of being adjudged as number 3 amongst all Sales Managers in the Asia Pacific Region in 1998. The region comprised of countries like Canada, Australia, Far East, South East Asia, and SAARC countries.  Received “100% Plan Attainment Award for 1999 (+120%) at Global Sales Meeting at SAN DIEGO USA. TRAINING ATTENDED oConquest Initiative Manager Workshop” For Key Account Management conducted by Wright Associates at CALIFORNIA USA and follow –up training at SINGAPORE. o“Professional Selling Skills Workshop” conducted by Learning International, USA at California USA. o“Worldwide Sales Training Program”. oMinimal Interventional Cardiology Products at Beijing, China. Show less



Bluestar ltd Mumbai India

• National Sales Manager

  • Oct 1994 - Oct 1997

  Notable Accomplishments;  Rendered sales & marketing support at the national level; for Health Sciences’ Division.  Resourcefully handled trading assignments & import related commercial affairs attached to it.  Cemented relations with hospitals, medical centers & biomedical institutes. Training Programs oProduct Training for ONCOLOGY SYSTEMS conducted by Varian Oncology Systems in Zurich, Switzerland Notable Accomplishments;  Rendered sales & marketing support at the national level; for Health Sciences’ Division.  Resourcefully handled trading assignments & import related commercial affairs attached to it.  Cemented relations with hospitals, medical centers & biomedical institutes. Training Programs oProduct Training for ONCOLOGY SYSTEMS conducted by Varian Oncology Systems in Zurich, Switzerland



Kodak India Ltd

• Regional Manager West

  • May 1992 - Oct 1994

  Notable Accomplishments;  Bagged in 1993 Annual Contract of Rs. 30 million in Mumbai Municipal Corporation. Recognised as 1st such contract to be awarded to pvt. organization.  Regional Business Manager for Health Sciences Division bagged “Marketing Excellence Award” in 1993 from Regional Director, Kodak, Dubai. Notable Accomplishments;  Bagged in 1993 Annual Contract of Rs. 30 million in Mumbai Municipal Corporation. Recognised as 1st such contract to be awarded to pvt. organization.  Regional Business Manager for Health Sciences Division bagged “Marketing Excellence Award” in 1993 from Regional Director, Kodak, Dubai.