Experience

University of South Carolina School of Journalism and Mass Communications

• United States
• Higher Education
• 1 - 100 Employee

• Instructor

  • Aug 2023 - Present



The University of South Carolina

• Columbia, South Carolina, United States

• Adjunct Journalism Instructor and Student Media Advertising Advisor

  • Aug 2022 - Aug 2023

  I teach courses in writing for mass media, advertsing selling for mass media and advise the student advertising sales team for the student-run campus media including daily website, email social media, radio and television I teach courses in writing for mass media, advertsing selling for mass media and advise the student advertising sales team for the student-run campus media including daily website, email social media, radio and television



University of South Carolina

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Instructor, Media Sales, News Writing, Faculty Advertising Advisor - Student Media

  • Aug 2022 - Aug 2023

  Teaching advertising sales for mass media and journalistic writing styles for print, web and broadcast plus press release and public relations writing. I also advise the student media advertising sales team selling print, online, social media, radio, television and events. Teaching advertising sales for mass media and journalistic writing styles for print, web and broadcast plus press release and public relations writing. I also advise the student media advertising sales team selling print, online, social media, radio, television and events.



The Lexington County Chronicle

• Lexington, South Carolina, United States

• Publisher at The Lexington County Chronicle

  • Aug 2021 - Sep 2022



OPC News, LLC

• Gulf Shores, AL

• Group Publisher

  • Oct 2017 - Nov 2021

  Regional Director of OPC News, LLC media properties in four markets and three states. Extensive media portfolio includes newspapers, magazines, websites and custom publications. Directly serve as publisher of OPC News, LLC media property in Gulf Shores Alabama including 4 newspapers and their websites plus numerous magazine titles. Regional Director of OPC News, LLC media properties in four markets and three states. Extensive media portfolio includes newspapers, magazines, websites and custom publications. Directly serve as publisher of OPC News, LLC media property in Gulf Shores Alabama including 4 newspapers and their websites plus numerous magazine titles.



Gulf Coast Media Company; OPC News and Osteen Publishing

• Gulf Shores.AL

• Publisher

  • Mar 2015 - Nov 2021

  Responsible for profitable operations of four bi-weekly newspapers serving Baldwin County AL, located on the beautiful Mobile Bay and Gulf of Mexico. Also publish a bi-monthly entertainment guide, a monthly guide to the beaches, and twice annual visitor guide an annual guide to County living and more. Numerous special sections and specialty publications. In print and online. Responsible for profitable operations of four bi-weekly newspapers serving Baldwin County AL, located on the beautiful Mobile Bay and Gulf of Mexico. Also publish a bi-monthly entertainment guide, a monthly guide to the beaches, and twice annual visitor guide an annual guide to County living and more. Numerous special sections and specialty publications. In print and online.



Advantage Newspaper Consultants

• Fayetteville NC

• Advertising Sales Manager

  • Apr 2011 - Mar 2015

  National and international revenue growth consultant to newspaper advertising departments fhroughout the US and Canada developing and executing print and online annual advertising programs. Manage the sales force executing the advertising revenue growth plans customized for each newspaper client. Work closely with top newspaper executives to design programs that combine magazine, newspaper and online advertising formats.. Work closely with newspaper ad staffs to train and motivate. Print, online and customized advertising packages can include magazines, Newspaper advertising, online, preprint wrappers, online directories, banner advertising , TMC's, TV magazine products and ROP advertising, search engine optimization and mobile apps. Show less



Rocky Mount Telegram

• Rocky Mount NC

• Advertising Sales and Marketing Manager

  • Jul 2010 - Apr 2011

  Manage retail, real estate, automotive and online advertising sales. Manage events. Plus advertising production and administration. Teach college-level course, Fundamentals of Selling. Manage retail, real estate, automotive and online advertising sales. Manage events. Plus advertising production and administration. Teach college-level course, Fundamentals of Selling.



The Post and Courier

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Classified Advertising Manager

  • Jul 2008 - Jul 2010

  Manage all classified advertising revenue streams at Charleston, SC's largest daily newspaper and regional newspapers in a surrounding area network including automotive, real estate, employment, merchandise, legal notices, obituaries and more. Managed events that produced revenues and enhanced the local brand. including education fairs, job fairs, pet shows and more. Served on home builders association board. Online directories and search engine management. Manage all classified advertising revenue streams at Charleston, SC's largest daily newspaper and regional newspapers in a surrounding area network including automotive, real estate, employment, merchandise, legal notices, obituaries and more. Managed events that produced revenues and enhanced the local brand. including education fairs, job fairs, pet shows and more. Served on home builders association board. Online directories and search engine management.



The State Newspaper

• United States
• Newspaper Publishing
• 100 - 200 Employee

• VP/Advertising

  • Aug 2007 - Jul 2008

  South Carolina's largest daily newspaper and Columbia's largest local Website. Managed large sales force and responsible for budgeting and goal achievement. Print and online advertising. Highlevel community involvement. Responsible for all revenue generation. Worked as a key member of the overall management team. South Carolina's largest daily newspaper and Columbia's largest local Website. Managed large sales force and responsible for budgeting and goal achievement. Print and online advertising. Highlevel community involvement. Responsible for all revenue generation. Worked as a key member of the overall management team.



Fayetteville Observer

• Fayetteville NC

• VP Advertising and Marketing

  • Jun 2002 - Aug 2007

  Led revenue producing advertising department for five years and also marketing department for two. Grew advertising revenue to lead North Carolina newspapers. Top marketing awards as well. Introduced for-profit events. Introduced online advertising formats. In addition led revenue efforts for official military base publications, Hispanic publication, seniors magazine and more. Led revenue producing advertising department for five years and also marketing department for two. Grew advertising revenue to lead North Carolina newspapers. Top marketing awards as well. Introduced for-profit events. Introduced online advertising formats. In addition led revenue efforts for official military base publications, Hispanic publication, seniors magazine and more.



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• VP Advertising

  • Oct 2000 - Jun 2002

  Advertising sales management for five international publications serving US military and US government. Managed advertising sales offices in Washington DC, New York City, Detroit, Chicago, and Los Angeles. National advertising business base. Advertising sales management for five international publications serving US military and US government. Managed advertising sales offices in Washington DC, New York City, Detroit, Chicago, and Los Angeles. National advertising business base.



Newspaper Association of America

• VP Advertising Sales

  • Sep 1996 - Oct 2000

  Managed advertising and trade show sales. Event management. Business-to-business publishing. Newsletters. Online. Employment database. Tripled business in 4 year tenure. Managed advertising and trade show sales. Event management. Business-to-business publishing. Newsletters. Online. Employment database. Tripled business in 4 year tenure.



Phillips Business Information, Inc.

• Associate Publisher

  • 1995 - 1996

  B2B Publishing Advertising Sales Management i print and online B2B Publishing Advertising Sales Management i print and online



The Washington Post

• United States
• Newspaper Publishing
• 700 & Above Employee

• Advertising Sales Manager

  • Apr 1987 - Sep 1995

  Automotive Advertising Account Manager. National Retail Account Manager. Sunday Magazine Sales Manager. Circulation: 1.2 million weekly.

• Magazine Sales Manager

  • 1987 - 1995

  Oversaw work of over 100 advertising sales representatives selling magazine advertising in 1,200,000 weekly publlcation. Directly sold to key accounts.



Village Companies

• Publisher

  • 1979 - 1983

  Manage all aspects of advertising-driven visitor information publication serving Research Triangle area of North Carolina Manage all aspects of advertising-driven visitor information publication serving Research Triangle area of North Carolina