Fashion Journalist and Content Writer

• Jan 2023 - Present

Freelance Content Writer

• Nov 2021 - Present

1. Developing content calendars for different industries. 2. Researching different market trends for industries and making content calendars. 3. Writing copies for different creatives. 1. Developing content calendars for different industries. 2. Researching different market trends for industries and making content calendars. 3. Writing copies for different creatives.

Founder

• May 2018 - Present

Founded Parakh, is a sustainable brand that offers affordable, high-quality clothing that can be worn during the day and at night. Planning, ideation into brand identity, concept, and logo development were some of my responsibilities. 1. Researching the market gap, analyzing the target market, and creating a size chart for the Indian body type. 2. Designed collections made from organic fabrics mixed with Indian textiles. 3. Created prints from scribbles that were inspired by Indian monuments. 4. Working closely with the sampling team, the production team for every collection, and vendors to execute every collection. 5. Analyzed KPIs to identify areas for improvement. 6. The brand was launched with Amazon India and it was carried by multi-designer stores offline. 7. Handled e-commerce listings and made sure orders were dispatched on time. 8. Collaborating with the digital community through platforms like POPxo and influencers. Show less

Assistant Fashion Designer

• May 2017 - Apr 2018

1. Responsible for developing and experimenting with embroideries and surface textures. 2. I also handled customer and store orders, from designing the garment to ensuring the fit. 3. Overseeing a production team of more than 30 employees and dealing with surface texture vendors. 4. Developed a system to increase production productivity. 1. Responsible for developing and experimenting with embroideries and surface textures. 2. I also handled customer and store orders, from designing the garment to ensuring the fit. 3. Overseeing a production team of more than 30 employees and dealing with surface texture vendors. 4. Developed a system to increase production productivity.

Student Internship

• Jan 2016 - Apr 2016

I was responsible for prints for scarves. Several of my prints were chosen by buyers. I also got an opportunity to handle buyers and production unit. I did an independent project on prints for a for scarves for a buyer as well. I was responsible for prints for scarves. Several of my prints were chosen by buyers. I also got an opportunity to handle buyers and production unit. I did an independent project on prints for a for scarves for a buyer as well.