Parker U.
Digital Marketing Manager at Ad Council- Claim this Profile
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Spanish Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Experience
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Ad Council
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United States
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Advertising Services
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100 - 200 Employee
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Digital Marketing Manager
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Mar 2020 - Present
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BN, an Augeo company
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Analyst
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Dec 2016 - Mar 2020
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Marketing Manager
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Nov 2013 - Oct 2014
• Oversaw and reported marketing activities for USA channel to Head Marketing Director- Managed PPC and search marketing, social media channels, and onboarding communications- Created and sent monthly newsletter to North American client base (22K mailing list)- Compiled analytics in excel and presented during weekly USA strategy meetings• Managed transition of old USA website portal to new Drupal platform- Trained to create and edit online content using customized creation suite- Oversaw english content translated to local languages in over 20 countries• Collaborated with Sales, Tech Support, & Business Development teams to meet revenue goals- Coordinated marketing promotions and strategy to support Sales team's efforts- Synthesized feedback from USA teams to relay to South African marketing & development teams Show less
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Business Development Analyst
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Feb 2013 - Oct 2013
• Researched attractive emerging markets to support expansion strategy of Channel Manager• Presented go-to-market strategy for Email Verification Service product launch to executive board• Initiated refresh of online USA blog platform & customer help center to rival market competitors • Completed Marketing Manager training at HQ office in Capetown, South Africa (July-October)- Built relationships across broad spectrum of South African teams, including Development, Product Management, & Graphic Design Show less
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University of Pennsylvania
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United States
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Higher Education
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700 & Above Employee
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Teacher's Assistant for Introduction to Microeconomics
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Sep 2011 - May 2012
• Taught two Introduction to Microeconomics recitation classes (40 students total) • Held weekly office hours to assist students with one-on-one instruction • Graded weekly homework and quizzes; proctored and graded midterms and final exam • Taught two Introduction to Microeconomics recitation classes (40 students total) • Held weekly office hours to assist students with one-on-one instruction • Graded weekly homework and quizzes; proctored and graded midterms and final exam
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Bates White Economic Consulting
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United States
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Business Consulting and Services
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100 - 200 Employee
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Summer Consultant
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Jun 2011 - Aug 2011
• Conducted industry, market, and product research for Antitrust and Energy Practices - Sharpened internet research skills and trained to use Bloomberg and LexisNexis - Honed ability to manage and allocate workflows in a time-constrained litigation environment • Analyzed price series data for antitrust cases using STATA to explain price fluctuations in market - Communicated results through internal memos, client deliverables, and PowerPoint presentations • Conducted industry, market, and product research for Antitrust and Energy Practices - Sharpened internet research skills and trained to use Bloomberg and LexisNexis - Honed ability to manage and allocate workflows in a time-constrained litigation environment • Analyzed price series data for antitrust cases using STATA to explain price fluctuations in market - Communicated results through internal memos, client deliverables, and PowerPoint presentations
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Education
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University of Pennsylvania
Bachelor of Arts (B.A.), Economics