Parker U.

Digital Marketing Manager at Ad Council
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Spanish Limited working proficiency
  • German Elementary proficiency

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Mar 2020 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Analyst
      • Dec 2016 - Mar 2020

    • Marketing Manager
      • Nov 2013 - Oct 2014

      • Oversaw and reported marketing activities for USA channel to Head Marketing Director- Managed PPC and search marketing, social media channels, and onboarding communications- Created and sent monthly newsletter to North American client base (22K mailing list)- Compiled analytics in excel and presented during weekly USA strategy meetings• Managed transition of old USA website portal to new Drupal platform- Trained to create and edit online content using customized creation suite- Oversaw english content translated to local languages in over 20 countries• Collaborated with Sales, Tech Support, & Business Development teams to meet revenue goals- Coordinated marketing promotions and strategy to support Sales team's efforts- Synthesized feedback from USA teams to relay to South African marketing & development teams Show less

    • Business Development Analyst
      • Feb 2013 - Oct 2013

      • Researched attractive emerging markets to support expansion strategy of Channel Manager• Presented go-to-market strategy for Email Verification Service product launch to executive board• Initiated refresh of online USA blog platform & customer help center to rival market competitors • Completed Marketing Manager training at HQ office in Capetown, South Africa (July-October)- Built relationships across broad spectrum of South African teams, including Development, Product Management, & Graphic Design Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teacher's Assistant for Introduction to Microeconomics
      • Sep 2011 - May 2012

      • Taught two Introduction to Microeconomics recitation classes (40 students total) • Held weekly office hours to assist students with one-on-one instruction • Graded weekly homework and quizzes; proctored and graded midterms and final exam • Taught two Introduction to Microeconomics recitation classes (40 students total) • Held weekly office hours to assist students with one-on-one instruction • Graded weekly homework and quizzes; proctored and graded midterms and final exam

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Summer Consultant
      • Jun 2011 - Aug 2011

      • Conducted industry, market, and product research for Antitrust and Energy Practices - Sharpened internet research skills and trained to use Bloomberg and LexisNexis - Honed ability to manage and allocate workflows in a time-constrained litigation environment • Analyzed price series data for antitrust cases using STATA to explain price fluctuations in market - Communicated results through internal memos, client deliverables, and PowerPoint presentations • Conducted industry, market, and product research for Antitrust and Energy Practices - Sharpened internet research skills and trained to use Bloomberg and LexisNexis - Honed ability to manage and allocate workflows in a time-constrained litigation environment • Analyzed price series data for antitrust cases using STATA to explain price fluctuations in market - Communicated results through internal memos, client deliverables, and PowerPoint presentations

Education

  • University of Pennsylvania
    Bachelor of Arts (B.A.), Economics
    2008 - 2012

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